Is The Patent Brand Shaping Of Chinese Shoe Enterprises At That Time?

2011, the phenomenon of Chinese shoe brands' follow suit is still spreading. You copied me and I imitated you, resulting in serious homogenization of shoes.

Imitation has become the art of stealing and cheating. It has been regarded as a "silly hat" by investing a lot of money and energy to develop innovative shoe enterprises. The patent products that are not easy to be developed have been unscrupulously grabbed by some unearned enterprises, and then they have been "grafting" on their products to make huge profits. Nowadays, with the rapid development of society, we need to enhance brand awareness in a timely manner. However, enterprises have to face many pressures in the process of creating brands. There are many factors restricting the development of brands nowadays. Many shoe companies in China still take low price production and lack independent innovation, most of which are imitation of foreign brands, and lack of intellectual property protection awareness, and their positioning is still in the hands of manufacturers. Plagiarism has become a habit.

The demand for consumers is blurred, and consumers' psychology is not clear. They do not understand the market situation and are not clear about product brand positioning.

The promotion of brand is not perfect. When building brand, the promotion strategy must be done well.

We must know that there is no development for an enterprise to make a closed door.

Lack of brand operation experience.

At the same time, how to make the brand stand out in the process of building a brand is a must for the shoe companies.

That is, the core value of shoe brand and the dissemination of core value.

Therefore, some shoe companies are reluctant to invest in scientific research. They follow the same trend and follow the trend blindly, imitate the trend and gradually lose their brand values.

The result of vicious cycle is obvious that the situation of high and low can not make many shoe enterprises fail to achieve rapid development. Then, the problem of brand solving has become the most difficult problem for Chinese shoe enterprises in 2012 to solve.

Moreover, if we want to stand out in today's shoe market, there is bound to be a distinctive brand so that we can always remain invincible in the rapidly developing shoe industry.

With the fierce competition and homogenization in the market, the voice of enterprise innovation is increasing.

However, in the perspective of various industries, people are more accustomed to "learn from the same industry" and ignore other industries outside the industry, leading to the deep mire of homogenization.

It is true that enterprises, especially small and medium-sized enterprises, have to make differentiated marketing, so they have to identify their positions in the industry and expand their perspectives so as to get rid of the homogenization competition.