New Achievements In Functional Fabrics
In 2011, the textile industry was affected by the international form, and the proportion of export decreased. Price The rise directly affects the cost of fabrics, and labor costs are also increasing. Textile enterprises are facing a series of urgent problems. Which strategy is better in 2011? Is it a smooth transition? Or is it the opportunity to invest in the future? This is also the repeated consideration of Chen Xinmin, chairman of Limited by Share Ltd. In the end, he chose to continue to increase his investment and develop new products. Achievements 。
Unswervingly create functional fabrics
After years of research and development, the coverage of functional fabrics has already exceeded the literal definition of "function" itself. Functionality Fabric has become a symbol of high-end technology and a symbol of high quality, high quality and fashion sense. It is also a symbol of the R & D capability of the industry.
Guan Hong always takes the "functional fabric" as the core and gradually extends to the wider fields of intelligence, tourism, fashion and other functions from the earliest realization of primary functions: health, environmental protection, cold protection and heat protection, so that functional fabrics can gradually move from niche demand and cognition to the large functional category of large public life. This is the breakthrough of Kuan Hong, and it can be regarded as a push for the development of the industry.
Core competitiveness is the knowledge and skills that have been integrated within an enterprise, especially the coordination of multiple production skills and the integration of different technical knowledge. Crown glory Limited by Share Ltd's leading glory in the industry is its "functional" fabric, and its core competitiveness lies in the vigorous vitality of its "functional fabric".
Heavy capital upgrading and equipment upgrading in market downturn
The cost is rising, and the demand of downstream enterprises for fabrics is getting higher and higher. This is a test and a challenge for textile enterprises. Kuan Hong's action is admirable. Instead of choosing a smooth transition, he spent about 70000000 yuan on new equipment. Such a move is a good foundation for further development.
Guan Hong always insists that the quality of excellent products must come from the high quality of raw materials, the advanced nature of equipment and the scientific process of production. Therefore, crown Hong consistently adhered to some hard targets: first, crown Hong has excellent raw material suppliers to provide them with high-quality raw materials, including grey cloth, dyestuff and so on. This has become the foundation for improving product quality and building fabric functionality. In addition, crown Hong has always maintained high capital investment in hardware devices. The main equipment is advanced equipment imported from Germany, Italy, Hongkong, Korea, China and Taiwan and other countries and regions, making crown Hong's technology and equipment always in the leading position in the industry.
With advanced equipment, the quality of products can not be guaranteed. Therefore, Guan Hong strictly checks all aspects affecting the quality of products, and at the same time, efforts should be made to consolidate and enhance the strength of product development departments. Kuan hung attaches great importance to training its own research team, stable technical personnel and management team, not only to ensure the quality of products, but also provide a strong backing for the steady development of enterprises.
The combination of production, learning and research is always persevering.
Chairman Chen Xinmin always adhered to a view: "the development of textile enterprises is inseparable from the support of science and technology, and the progress of science and technology and technological innovation are the soul of the development of textile enterprises".
Kuan hung has maintained close technical cooperation with relevant enterprises, institutions of higher learning, scientific research institutions and experts at home and abroad, established a "functional textile color R & D base" with the China Fashion Color Association, and established a textile functional fabric research and development base with the national textile product development center. In recent years, 26 new products and process technology patents have been obtained and are being processed.
It is through the combination of production, learning and research, and through a series of effective measures, Guan Hong has realized the upgrading of its core competitiveness and has become a leading enterprise of "functional fabrics".
The brand value is embodied in functionality.
The brand value of Guan Hong is reflected in the functional fabric. There are two main points: first, the scientific management of Guan Hong; secondly, the accurate grasp of the product in the high-end and fashion.
Scientific management and science and technology are mutually reinforcing, and at the same time, they are the two wheels to promote the development and growth of enterprises. Numerous successful business cases show that the more modern and the more high-tech, the more scientific management is to be strengthened. This is also the potential connotation of the prosperity of crown Hong. "Zero error in business decision making, zero defect in product quality, zero backlog in product sales, zero error in staff work" is the core of management over many years, and all innovations are centered around this most simple and sincere management concept.
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