&Nbsp; The 6 Big Department Stores In Guangzhou Collectively Seize The Foshan Market

　　 Guangzhou The gold trading area is small and gold, and the area to be developed has long been eyed by a large number of shopping malls. In order to get broader development, the department store's "big shot" will not miss the Pearl River Delta adjacent to Guangzhou. market 。 Before and after last month, the opening ceremony of Guangzhou department store was frequently staged in Guangzhou's periphery and the Pearl River Delta region. Following the opening of Phoenix Plaza, 6 local stores in Guangzhou have announced the layout of Foshan market. Such a collectile mass expansion has attracted the attention of all parties.

One

All of you dispatched:

High end department stores Foshan

Last December 2nd, the Phoenix Plaza store was officially opened. The area of the new store is 40 thousand square meters, which is operated in the shopping center. In the store, we have introduced many kinds of green sushi, long live Japanese cuisine, and Zhou Dafu, SONY, apple and so on. brand 。 In addition to these new suburban businesses, many department stores in Guangzhou have been stationed in Foshan since last year.

At the end of December last year, Guangzhou friendship was officially opened in the new store of Foshan international business center. The business area of the new store is nearly 30 thousand square meters, with 7 floors, including nearly 500 famous brands at home and abroad, including OMEGA, Tudor, Longines, Lancome, Shiseido, Dunhill, GIEVES&HAWKES, KENT&CURWEN, Aquascutum and so on. Among them, more than 10 brands such as women's wear brand D 'zzit, French women's shoes achette and so on are the first to enter Foshan.

Guangbai group last March won the South China Sea Jinshazhou block, to be the first city complex "Jinsha mountain sea gate", and the foundation laying ceremony was held in early December. The total area of the project is about 233 thousand square meters, of which the business is about 70 thousand square meters. It aims to build a high-end landmark of Guangfo, which integrates a hundred shopping centers, creative business offices and noble residential buildings, and takes the high-end shopping mall in Guangzhou as a benchmark. It is planned to be put into operation in 2013.

Subsequently, the Wangfujing department store also announced that it joined hands with hung Sheng hung to win a piece of land along the Jihua road with a price of 350 million yuan. It is reported that the net site area of the plot is 42394 square meters, and the high-end shopping malls will be built on Wangfujing. It is expected to be put into use at the end of 2013.

Xinguang will lock its first expansion in the Nanhai Xintiandi, and will enter the 1~4 tier of Nanhai Xintiandi with a business area of 25 thousand square meters, with a lease term of 15 years. It is expected to be officially opened in May next year. According to public information, Dalian Wanda Group is ready to invest 20 billion yuan in Foshan to build 4 large shopping malls.

People in the industry pointed out that the department store brand that has been entrenched in Guangzhou for many years has recently made collective efforts. This is the two degree icebreaking of Guangzhou department stores after 7 days ago when Tianhe City department store and modern department store failed to return to Foshan market.

Two

Businessmen say:

Foshan is rich in people and has great potential.

For the Guangzhou department store's recent collective exodus of Guangfo District, the major department stores have indicated that the layout of the new community is a strategic need for their own development, not a so-called industry trend, nor a trend of follow suit.

According to Xinguang department's strategy of chain expansion at the end of last year, we will develop 5~8 chain stores in the next 3~5 years. Xinguang indicated that it has made sufficient market research and feasibility analysis. At present, the suburbs of Huadu, Panyu and Zengcheng are expanding horizons. It believes that the indicators of the South China Sea's operating environment, population density, consumption level and development trend all conform to the positioning of Xinguang's own development, while the location of Xinguang Nanhai store is even higher than that of Guangzhou Xinguang store.

Li Jian, general manager of Wangfujing department store in Guangzhou, also said that after the geothermal field in the Asian Games area, Guangzhou's central city has become a scarce resource. He pointed out that Foshan and even the two or three tier cities attract retailers most, which is a broader market space under relatively loose competition.

According to the responsible person of Guangzhou friendship, there are about 100 thousand VIP customers in friendship. These customers are basically followers of the brand. Statistics show that customers from Foshan account for 35%, that is, the annual consumption of Foshan people in friendship mall is over 100 million yuan. Although Foshan is a second tier city, its huge consumption capacity of attracting people is an important reason for attracting famous products to accelerate their pace to Foshan.

For this collective expansion, Huang Wenjie, executive director of Guangdong Circulation Industry Association, said that the cost of neighbour expansion and the controllability of management are much better than that of regional expansion. He pointed out that the concept of "urbanization" is playing a more and more important role in the same city. The cluster effect has raised the market of business circle and shortened the time of cultivating business circle.

Three

Experts say:

Pearl River Delta

The next round of expansion.

Guangfo city has been put forward for a long time, but 7 years ago, Tianhe City department store and modern department store encountered Waterloo in Foshan market, and Foshan business circle seemed to have been unable to do so.

During the year of Guangfo subway operation, nearly half of Foshan's consumption power was attracted to Guangzhou, forming a new lifestyle of "Foshan dining and Guangzhou consumption". Up to now, high-end brand goods and high-end shopping malls are still difficult to hide in Foshan's retail industry. Choosing to shop in Guangzhou or Hongkong is a fashionable consumption habit for many Foshan residents. But to a large extent, it is forced and helpless. For example, many high-end products are not sold in Foshan, and they have to go to Guangzhou to buy them.

There is a view that the intense competition of department stores in the central urban area of Guangzhou is beyond doubt. With the high cost of property rents in the city, the Guangzhou department store has gone to the suburbs and even the two or three line cities has become the focus of the next round of expansion. At present, Guangzhou's Tianhe business circle, such as Tai Koo Hui and Wan Ling Hui, will have an impact on the existing passenger flow of Guangzhou friendship. It is more sensible to choose a shop in Foshan where the consumption power is equal to that of Guangzhou.

So for Foshan, where the high-end department stores are basically zero, Guangzhou friendship, the first to test the water, is likely to become the first pioneer in Foshan's business field. Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, said that although there are not many shopping malls in Foshan and the high-end market has not been completely released, Foshan's business investment environment is gradually improving. He believes that the local department store industry in Guangzhou is now a "Warring States dispute" and the competition is fierce. Wang Xianqing said that the concept of "urbanization" is playing an increasingly important role in the same city. The location of department stores is limited by the bottleneck of local profits. On the other hand, the same city makes the new store less expensive and more replicable.