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    Zhengzhou Is The Largest Female Trousers Industry Cluster In China.

    2012/1/16 16:59:00 56

    Zhengzhou is the biggest trousers in the country.

    Industrial Cluster

    "Chinese women's pants to see Zhengzhou" also formed a consensus in the industry, such as M·SUYA, Ya Li Da, ESEY, golden rose, nlun and other women's trousers.

    brand

    It is popular in the north and south of the river.


    It is hoped that China's women's trousers industry can create some new ways in the aspect of clustering. Our coastal regional industrial clusters have gained a lot of benefits from clustering. The enterprises have been greatly developed, and the local economy has also made great progress, and has also created a better model, but there are some shortcomings in the enterprises and enterprises.

    Now we can not analyze the industry of the women's trousers industry in the clustered area, and then we can break the game and see how we build it here, which is the key to our advantage.


    Industrial cluster is not a simple arrangement of several enterprise clusters. This is a phenomenon and a necessary condition. However, there are many internal relations of generation.

    Industrial cluster is actually a system. Actually, it is an environment. In such a region, for example, in such a cluster, I can compare a piece of land with more rain and sunshine.

    Because I have forest coverage here, I do well in all aspects of soil and water conservation.

    How to do this? I think the concept of public platform should be done well, our enterprises should develop in it, and individual enterprises will encounter many difficulties in the process of development.

    I am looking for design talent, I want to get information, I want a lot.

    accessories

    I want to get a lot of management consulting. I want to show it outside. I want to broaden and get a little better in business.


    This cluster, if we use the government, associations and Entrepreneurs Association to do this platform well, is the best service for enterprises. Besides, if entrepreneurs can form a better atmosphere together, we will benefit from the exchange and discussion.

    Instead of a vicious competition, as a cluster, if there is a preliminary feeling, the next step will be a continuous benign and external tension, we feel that this place is good, your business will become more and more connected, your talent gathering and information resources will become more and more.

    Now our original industrial clusters, some of which are not enough, just a simple enterprise accumulation, which is the most basic level. I hope our trousers industry can develop more efforts in this respect. I also hope our government can cultivate more in this area and do well in the environment. To tell you the truth, your cluster strength will bring great benefits to your local economic development.


    I would also like to say that last time I went to Zhengzhou, someone asked me a question.

    brand

    Am I walking in the direction of ladies' trousers? Or is it going to be serialized and jumps out of women's trousers? I think this question is the most difficult to answer. Let me first talk about some of the situations I know. China's independent clothing brand is basically from a single product from five years ago.

    As you can count, the Chinese fir is from a suit, YOUNGOR from a suit and seven wolves from a jacket, and nine shepherd kings are men's trousers. Now the admiration is also a series of women's comrades' bra, and the talented person is making shirts.


    But in the past four or five years, there has been a new model. From the very beginning, the brand image has been set up, and the operation of the brand has been reconsidered. It has jumped out of the original pattern. I want to say this. We originally made the women's trousers industry. Since we are the origin, there are many advantages in us. We will further develop this advantage and make sure that we have a bright future.

    Second, if it is still simple to do single product, from the perspective of the development of other brands in China, from the perspective of the development of competitive situation, is there any need to make some changes.

    Now I feel that there is still a lot of potential to tap into the brand of women's pants, and we haven't really done it yet. After that, we can make further efforts, or other aspects.

    If we say what is not done, we can discuss it.


    In this case, I would like to make a description of the current situation of the women's trousers industry. I have read some relevant information and know some general distribution. It should be said that the industry of women's trousers is currently concentrated in Guangzhou, Zhengzhou, the Yangtze River Delta, Hunan, Jiangxi, Fujian and so on. This is a general regional distribution.

    From its type of operation, I think there are several kinds, one is processing, processing is simple production, also may be called OEM processing.

    The second is wholesale. It can also be understood as the "shop front" mode. You have a factory and there is a stall in the wholesale market.

    The third is brand management, which appears relatively late.

    These three types, second of which are relatively large, I feel that this situation, though the evolution of the market, is bound to change.

    One of the most obvious changes is the wholesale type, or the front shop after the factory is relatively compressed.

    It will divide the two ends.

    One thing I think is almost done. I was inspired by whether I could make a brand or a piece. I felt that I had no ability to make a brand, but the old mode seemed to be a bit blocked.

    And make this work well done.


    I said two points, I think it can be corroborated.

    Originally, in the department store in Beijing, there should be some stalls and storefront running in this way for a long time: I went to Humen, went to the south to purchase some of them wholesale, and then assembled them into a stock. I was in the department store, I rent a piece, so I went through camp, and now I have been cleared out, and have been occupied by the brand.

    Maybe worse, some of them have already left the business.


    At the same time, we are also concerned about one thing, that is, fashion.

    Popularity belongs to culture, but it is also operated and utilized by our industry and industry.

    The rules of the game began in western developed countries.

    It has a feature that flows from the top end to the lower end, and now the so-called big fashion centers, such as Paris, Milan, New York, London and so on, and what they are popular there will soon spread to Beijing and Shanghai.

    From Beijing and Shanghai to Zhengzhou and Changsha, from these places to county level cities, we are unknowingly affected by these influences, like everyone is engaged in the clothing industry. Today we are doing the operation of clothing, you think, your product design, sampling, production and so on, are affected by this, because we have to consider the market.

    Where does this come from? There is a problem of international identity.

    Identity is followed by fashion. In the past, we can say that China is vast and abundant. You can wear some personality and have some differences, but now the strength of the media and newspapers is very strong. You have been affected unconsciously. After being affected, it has affected our business operators. So this is a very powerful force. Now we are also considering how to make use of this piece and study the good one. Therefore, we now propose to build Beijing and Shanghai into a fashion capital and build a Chinese brand. This is also a problem that the government and our association are considering.


    With the slogan of "Chinese women's pants watching Zhengzhou", Zhengzhou women's trousers have been fully developed, so the Chinese women's trousers industry has successively deducted the brand competition between M·SUYA and M·SUYA, and the market competition of the women's trousers industrial cluster and the Zhengzhou trousers trousers industrial cluster, and thus led to many women's trousers industrial clusters such as Xi'an, Hangzhou, Zhuzhou and Xi Liu, as well as the brand building movement of the male trousers industrial clusters such as Shishi and Shijiazhuang.


     
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