Quanzhou Textile Clothing Enterprises Enter Hibernation Period &Nbsp; Brand Search For Breaking The Road.

"This year's vacation is very long, and the end of the tooth can be closed. It will start at eight in the beginning of the month."

Recently, when I was talking to fellow townsman, Xiao Chen from Jiangxi was pleased to show off his vacation.

After 90, Xiao Chen worked in a foreign garment enterprise in Jinjiang, due to the end of the year.

Long staff holiday reflects many Quanzhou textile and garment enterprises will enter.

Though not very good year after last year, Quanzhou textile and clothing still sing all the way: business, leisure, fashion and leisure are high on the top stage of China International Fashion week. New brands of children's clothing are springing up, and textile enterprises drive new markets through projects.

What breakthroughs do Quanzhou textile and clothing need to seek? Based on the summary and review of the past year's development, we will catch the new trend of the industry development and pulse the way of Quanzhou textile and garment breaking this year.

Multi category to expand new market

Not long ago, Jomoo announced that it was financing 30 million yuan for the development of its sub brand FUN, which was acquired in 2009.

In 2011, the seven wolves further defined the six major products of red label, green label, blue label (SWJEANS), children's wear (SWKIDS), women's wear (SWLADIES) and Saint worth (SEPEWOLVS). Until now, the seven wolves still adhere to the strategy of single brand and multi series, and Zhou Shaoxiong, President of this company, is suitable for the seven wolves.

After one or two years of cultivation, the L2 of its brand has broken through 200 stores.

The upstream enterprises also have extended development momentum.

Xin Hua and Longfeng textile began to develop new categories.

Shishi dyeing and finishing industry association encourages Member enterprises to extend to the downstream of the industrial chain.

After the establishment of business and accumulation of funds, the family members of textile and garment enterprises have become rich.

On the basis of strong footwear products, the product chain of Xinhua stock has expanded to many fields such as filtration materials, home textiles, decorative buildings, automotive interior accessories, bags and so on.

Under the concept of "multi point development", the company has increased research and development of various categories, not only with a wide range of products, but also with strong professionalism.

This breakthrough in professional category extension has become a way for Quanzhou textile enterprises to try to improve.

Compared to the upstream textile category extension, downstream brand clothing extension breakthrough action is earlier, the practice is more mature.

Whether it is the single brand multi series of the seven wolves or the multi brands of nine herdmen and Li Lang, they have extended to another style of clothing products and extended to another group of consumers.

The extension of textile and clothing is based on such a background: the mass market has become more and more composed of many small groups, and consumers' likes and dislikes are stronger than ever.

Therefore, multi category, multi brand strategy is just to adapt to the new market's momentum. Through the extension of multi category and multi brand, enterprises can make breakthroughs and find new growth space.

However, this extension breakthrough has absorbed the risk of focusing on one category, and opened up a larger consumption group. However, it has also split the concentration of an enterprise, dividing up the resources of a company's capital and talents.

Therefore, the enterprise multi brand strategy must first build its own flagship brand. The flagship brand not only promotes and promotes other brands in the brand image, but also contributes to the 20%~50% ratio in terms of revenue contribution.

With the influence of the flagship brand, a wide range of outlets will provide the latest technology and the best talents for its subsidiary companies, and its synergy will be brought into full play.

At the same time, with the development of economic globalization, nowadays international competition is not only the competition between enterprises and products, but also in the era of industrial chain competition, who has the complete industrial chain, who will have the opportunity to develop.

Textile and garment industry is a very long industry chain. It is difficult to achieve continuous growth and development of a single product by only one link.

In order to achieve sustainable development of enterprises, extending to both ends will be the future trend.

Refining profit margins

Jinjiang Kang Ya Garments Co., Ltd. is one of the earliest enterprises in Jinjiang to carry out meticulous management.

It is reported that Kang Ya's lean management reform is the first to start in the production workshop, trying to import the production line JIT management mode (JIT, called timely management, also known as no inventory production mode).

Today, the company's 11 production lines have been ripe to use the JIT management mode.

According to Yin Shihong, quality director of Kang Ya clothing, the lean production effect of the company is obvious. "After the whole production system was successfully tested, the production efficiency increased by 30% and the rework rate reduced by 30%.

In the case of substantial increase in raw material costs and tight money, the company's production costs and management fees have been effectively controlled.

Not long ago, Fujian Longfeng Textile Technology Co., Ltd. and Taiwan Guoxin Business Management Consultants Co., Ltd. formally signed as strategic partners, and the two sides will carry out in-depth cooperation on fine management of enterprises.

This is the new step in the management innovation of Longfeng textile technology following the equipment reform and technological improvement.

At the end of last year, the Jinjiang municipal government made a thorough investigation of the current management situation of Jinjiang's textile and garment industry, and visited nearly 20 enterprises.

80% of the enterprises visited have already started to consider or consider the implementation of management promotion.

Many textile and garment enterprises including xunxing zipper, HOSA, Dafa technology, Jinxing group, and de Rong textile have begun to promote lean production. Companies such as ray Ma and wolf family are eager to continue to strengthen the core and service functions of R & D, and to benefit from management.

Under the increasing cost pressure, meticulous management has become a new channel for Jinjiang textile and garment enterprises to seek breakthroughs.

And more and more enterprises are beginning to consider this step, which is a good sign for Quanzhou textile and apparel to seek pformation and upgrading.

However, most things are difficult to escape.

Quanzhou textile and clothing should be fully managed in a lean manner. It will still face many difficulties: the leadership and management consciousness of the enterprise is not enough; not every subdivision industry can have a model of referenced application; continuous investment and long payback; staff mobility and weak execution; lack of systematic long-term planning and professional guidance.

All these will be obstacles to carrying out meticulous management.

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Fortunately, the government has extended its helping hand at the right time.

A seminar on "lean management of textile and garment enterprises" was held. We invited professionals from textile and garment industry and business people to share lean management courses, and guided enterprises to participate in systematic professional training and give some allowances.

Jinjiang has taken the lead in action, and with many support, management breakthrough will help Quanzhou's textile and garment industry develop.

Informatization accelerates supply chain reaction

In the middle of 2011, the powerful men's clothing quietly launched a huge ERP project group. "Six vertical and six horizontal" involves all the chains of the powerful tyrants. The industry expects that the whole information project launched by the powerful tyrants will cost tens of millions of yuan, and many of them will be nearly billion yuan.

After seven years of "lurking" for three years, the seven wolves worked hard, and their important work was also to create the supply chain informatization.

Clothing enterprises at such a cost to enhance the degree of information technology, it is intended to speed up the response of the supply chain, connecting the upstream and downstream of the industrial chain.

For apparel enterprises, information technology improves the reaction speed of the entire supply chain, making it fast and accurate.

Information technology is just like the veins of enterprises, which dredge links of various parts and make them operate flexibly.

And from the perspective of the entire industry chain, information technology is able to get through the whole industry.

"Before the advent of information technology, the whole upstream and downstream of the textile and garment industry is" fault ". The so-called industry speed and efficiency can not be realized at all. The biggest cost is often exchanged for the least profit return, but after entering the" information age ", the whole industry's upstream and downstream links and supply chain links are all opened up.

Lin Hong Nan, chairman of Fucheng (China) Co., Ltd., which has established cooperation with UFIDA, IBM and other domestic software giants, believes that

To speed up the reaction of the supply chain will be a very important direction for the future development of textile and garment enterprises.

Because the textile and garment industry has the characteristics of many varieties, small batch, short cycle, many raw and auxiliary materials, complex process and so on.

These complexity and particularity also reflect the necessity of supply chain management in textile and garment industry.

Efficient supply chain management can help textile and garment enterprises to improve customer service level, enhance market responsiveness and reduce supply chain costs, so as to achieve unique competitive advantages in supply chain.

In view of the current supply chain management level of textile and garment industry, there is still a big gap between domestic enterprises and western developed countries.

How to establish an efficient and integrated supply chain system will become the key way for Quanzhou textile and garment enterprises to reshape market competitiveness.