The Spring Festival Evening Clothing Is Hot &Nbsp; Celebrities Are Living Signs Or Suspected Infringement.

Qing Dong, Hu He and other Spring Festival evening dress shops sell well

Qing Dong's costume in 2012 Spring Festival Gala was amazing. At the time of the evening party, Qing Dong had been dressed up for three times. The red, white dress and the green cheongsam were cut off, and it was graceful and threatening. Therefore, a business minded businessman immediately sniffed business opportunities.

Reporters learned from Taobao search today that only the white yarn system. Full dress The website has more than 10 shops on sale, ranging from a minimum price of 100 yuan to a maximum of 12800 yuan. In addition, Qing Dong's other styles of spring evening clothing can also find Shanzhai in this website.

What is more popular than Qing Dong's clothing is the female star Hu He's red one when she appeared at the Spring Festival Gala. Through web search, reporters found that nearly 60 online stores sold on Taobao only had a price ranging from a minimum of 38 yuan to a maximum of 17550 yuan. Affected by the Spring Festival Gala, the sales volume of the clothing shop has also increased linearly, with the highest cumulative total of 47619 hits.

A shopkeeper who sold 114 pieces of Hu He's clothes in 30 days said excitedly that he had discovered the business opportunity when he was watching the Spring Festival Gala. So he hurriedly put Hu He's video screenshots on the Internet to make signs. The business grew rapidly. Only two days after the Spring Festival Gala, nearly 80 orders were received.

In fact, in addition to the different styles of dresses worn by the host and the female stars, the items used in the magic show of the Spring Festival Gala are almost all available online. However, compared with the heat of the dress, these items are rarely asked.

Is it possible to use celebrity signs to infringe on the right to portrait?

To this question, the senior lawyer of the northern law firm of Hebei gave a positive reply. Gao told reporters that according to the provisions of the 100th principles of the general principles of civil law, the right to portray images must meet two conditions. One is the consent of the right of portrait and the two is for profit. From the above facts, these two conditions are satisfied, and in fact, they constitute the infringement of the right of portrait of the parties.

Wang Yunlong, a lawyer at Hebei legend law firm, also agreed on the incident. He said that it would be suspected of infringement if he took the sign directly without the consent of the parties, but whether he should pursue the legal liability depends on the meaning of the parties. The main reason is that some small online shops are not very influential because of the fact that they have solicitation advertisements, so there is no news that they should appeal to the law.