All Customers Are Fighting Over The Winter.

On the eve of the Spring Festival, Van guest Chairman and Chairman CEO Chen emphasized the importance of partners. "Partners of VIC" have created our brand. Before that, everyone's slogan was "user experience". brand "

The transformation of this role is closely related to the recent encounter of fans.

At the end of 2011, the rumors of "Jingdong (micro-blog) buying all customers" were pushed to the cusp. Public eyes immediately focused on all customers. Huge losses, capital chain breakage and serious inventory problems left them in a bottomless pit in the short term.

"I have been in a trance for a few days. Is it 2012 coming? Has the rumor become the core competitiveness of entrepreneurship?" Chen denied the rumors for the first time.

"Company management decision making mistakes make all customers facing difficulties." Chen admitted. The mistakes we made in the past were due to the excessive increase in the number of single products and the excessive expansion of categories.

It is reported that since August 2011, the customer management has held more than middle level meetings, reviewed its mistakes, and carried out the largest organizational restructuring in the history of customers since September.

According to statistics from van guest, in 2011, customers bought more than 100 million users, and users made more than 80% of the two purchases. Compared with 2010, the total revenue of the company has increased by more than 150%. Only one T-shirt sold more than 10 million items, and canvas shoes also sold 5 million pairs. Of course, like other e-commerce enterprises, customers now have to face the pressure of listing and profit. Asking investors to go out there is no doubt promoting their confidence to the outside world.

Fans such as angel investors, millet technology Lei Jun, Innovation workshop Li Kaifu, Dangdang network Li Guoqing (micro-blog), angel investor Xue Manzi and so on, attended the annual meeting of all guests, including IDG, LIAN strategic source, Softbank Sai Fu, Qiming venture capital, tiger foundation gold, CITIC Industrial Fund, Jiali group and Temasek. In fact, as early as the 3 day before its annual meeting, all guests vigorously publicized the guest list on micro-blog, and broadcast live attendance on micro-blog. This is also recognized by the industry as a successful marketing case for this year's business.

The most dazzling among the big guys is the customer investor Lei Jun. "Going through trials and hardships is not a bad thing, and a good business will usher in better development." Lei Jun said.

In several companies invested by Lei Jun, customers are the most valued companies at present. In 2000, Lei Jun pulled the old year together and set up an excellent network. In 2004, the company sold it to Amazon for $75 million.

As we all know, Lei Jun's millet mobile phone R & D and sales all use the Internet mode. "In distribution, we will also rely on customers. The future wireless Internet world is bound to be "software + hardware + service" triathlon competition. Lei Jun said.

In addition, Dangdang CEO Li Guoqing was also invited by all guests. As early as the end of 2010, Chen had publicly praised Li Guoqing on the successful launch of Dangdang, and said: "the future of e-commerce in China is definitely not related to Amazon. Jingdong and Dangdang must have a war of life and death". "Micro-blog" Since 2005, three companies have been very strong, namely Taobao, Jingdong and Dangdang.

It is worth noting that fan made the award of the 2011 strategic partnership award to Dangdang. And Li Guoqing also admitted that Dangdang will also do its own brand clothing, the mode will learn from customers.

Now that Liu Qiangdong and Jingdong CEO have been very unhappy because of the fact that "customers are being bought", it seems that Dangdang, which has already landed, will give advice and help on the issue of listing customers.

There is no positive answer to the specific date of listing. "Customers do not need to store grain for the winter like other e-commerce businesses. There will be more product orders, more design requirements, more promotional ideas and more advertising in the future.

Data show that from 4 years ago, Lei Jun and other 3 people invested 7 million yuan as the first start-up fund for all customers, so far, customers have attracted 6 rounds of total investment of up to $422 million. Investors include IDG, LIAN strategic sources, Softbank Sai Fu, Qiming venture capital, Tiger Fund, CITIC Industrial Fund, Jiali group and Temasek. Today, the valuation of customers has exceeded $3 billion.

It seems that in 2012, the strategic focus of everyone will focus on scale expansion. Chen also expects that such a huge investment and cooperation team will be a reassurance for all customers.