In February, The International Fashion 12 Million Picked Up The Myth Of 5 Billion.

Every year in February is the time for Oscar's movies to occupy the topic. Downloading and watching Oscar nominated movies will become a homework for fans. Of course, these art films that are different from summer commercial films will consume a lot of brain cells. At this time, we may as well find a dispenser to adjust. The annual secret underwear show in Vitoria may give you instant refreshing. What is the secret underwear show in Vitoria? Of course, the answer to the audience is beauty. The beauty and glamour shown by the supermodels can make men and women crazy. For those who study the economy, this is a $12 million investment in exchange for $5 billion in profits. Myth At the same time, it also brought a large number of world-renowned supermodels. Just as the heroine Luo Qian Huntington Whiteley in Transformers 3 was chosen by Michael Michael, the most famous supermodel Tara Banks grew up with this program.

Glamour: models are like wearing personal clothes.

The secret underwear show in Vitoria is not really a fashion show. It is not as expensive and remote as the clothes shown in four famous fashion weeks such as Milan. On the contrary, in Vitoria's secret underwear show T, most of them are underwear and underwear that the "Vitoria secret" brand store can buy. "It will become a fashion show with no performance and lifestyle diversity," he said. clothing " Now the annual fashion show has changed from simply introducing the company's products to displaying all aspects of the brand's lifestyle.

That's right. In order to cultivate a group of beautiful and beautiful models and invite the heavyweight guests to join them, the secret underwear show in Vitoria is actually not a priceless piece of luxury, but a real necessities for ordinary people. It is reported that such an annual fashion show will be broadcast in 180 countries every time, and nearly 60% of the audience are women. After watching or talking to each other, or instilling "knowledge" into their young daughters, the brand underwear has naturally merged into their lives and become an indispensable part of them. In the United States, children from urban areas to suburban housewives are well aware of the charm of this brand.

　 Strategy: guests and models are very topic oriented.

The fashion show of Vitoria's secret underwear show originated in 1995. It was only a medium-sized activity in Manhattan The Square Hotel at the very beginning. But since 2001, all TV shows have been filmed throughout the show. In 2001, it was filmed by ABC television. It was filmed by CBS since 2002, but in 2004, because of Jenny Jackson's super bowl of the American Football Super Bowl, CBS stopped the ceremony.

The fashion show is a collection of T grand scenes, music performances, etc. each broadcast can lead to a topic for a while. Not only that, the ceremony also attracts some heavyweight music guests to help us. For example, in the fashion show in 2010, Katyy Perry and others were invited to attend. The stars were shining, and the scenes were not inferior to other large awards ceremonies. Even Monica, the deputy chief executive of the brand, sighed, "it's a marketing myth. It's just an hour's fashion show for this brand, but it keeps our brand in fashion. gold Face to face contact with tens of thousands of consumers during the holidays. In order to make the public and the media more deeply aware of the brand effect of the "secret underwear show in Vitoria", the organizers also used a clever way, that is, let some newly bred models come out to show the lead and lead the topic. In this way, when people are watching, they will also talk about whether the appearance of a child's model is changing. Of course, the reporters will also mention the latest state of their news, how much weight has been lost, and whether they have more mothers.

Profession: "secret room" dress rehearsal is like war.

Taking the secret underwear show of Vitoria in 2011, in November, a few days before the fashion show was officially held, a small room on the 12 floor of the Vitoria secret headquarters building in downtown Manhattan suddenly filled with more than 30 people, including designers, models, fitter, costumes, assistants, photographers, cameramans and reporters. This is the last rehearsal before the fashion show. It is also an internal media activity arranged by a secret company in Vitoria. It is the last revision of the "war jacket" before the official battle. In this small space, everyone is busy with each other, models are busy fitting clothes, and reporters are busy looking for materials. Although crowded, they are trying to seize their own "place".

Dress rehearsal, brand designer Todd Thomas, UK Latest fashion Sophia, editor in chief of Monica, deputy chief executive in charge of brand communication and activities, and an old employee who has worked in a secret company in Vitoria for 17 years, devoted themselves to the renovation work of 69 underwear displayed by 36 models. "There are so many people here today." Sophia said that he was able to get rid of the gray bristles from his neck, and of course he did not stop the hand that was guiding the models. The staff next door tried to cool the windows, which made Sophia less hot, but it was just futile. Sophia suddenly pointed to Motlili Aldrich (the wife of the king of Leon Orchestra, the wife of the merchant of William B. fowl): "come to me, beauty," and Lili, dressed in a lavender short dress with black velvet corset and lavender translucent underwear, walked up with confidence and charming Satin high heels with ballet and laces. Judging by Sophia's expression, she was very satisfied. She went over to pat Lili's chest and said, "pretty good." All of a sudden, Thomas was looking for a spray gun around him. After finding it, he used glue gun to glue up several short spun yarn of Lili's skirt, and slightly covered her high buttocks. This kind of "accident" is not uncommon. In the past ten years, Thomas has prepared various kinds of farce for the models before the "secret underwear show" in Vitoria, even on the T stage. This time, the "glue gun" is one example.

In 2011, the most eye-catching Supermodel of angels.

Every time I watch the secret underwear show in Vitoria, my eyes are, of course, to keep an eye on the performance of "angel supermodel". Even though these supermodels are missing, fashion shows will be much more tarnished and even less attention. In fact, many famous models rely on the secret underwear show in Vitoria, from silence to fame. For example, the former endorsement model, Heidi cram and Tara Banks, successfully used this honor to make themselves the darling of the media. Ivan, a senior vice president of IMG model, talked about these famous supermodels, who joked: "millions of dollars behind us are advertising for you." He stressed that such a walk shows not only can bring rich income to the model, but also a good opportunity to exercise eloquence and increase experience. brand At the same time, you will be more sophisticated in publicity, activities, face to face talk and interview with talk show. Not only here, there will be progress in every aspect needed to become a brand ambassador, but also will give you broad vision and numerous opportunities.

　　 Spicy mother style is not bad.

The secret underwear show in Vitoria once again became the most important topic in 2011. We must not neglect the success of two postpartum women. They are the pillars of this brand show Miranda Kerr and Alexander Ambrosio.

Just 6 months after Miranda Kerr's pregnancy and half a year's delivery, she had already regained her graceful figure comparable to that before birth. After she gave birth to her child, she became more charming and his social status increased. He became a Supermodel of Vitoria's secret underwear show again. This show, Hollywood superstar husband Orlanndo Bloom appeared to help, cheer and applause, but it turned out to be the most enviable and charming angel of the night. Alexander Ambrosio, another 30 year old spicy mom, is still in style. Even the media commented on her figure.

　　 The backbone will never lose.

Fit is one of the lessons that models must do. In the secret underwear show in Vitoria, Adriaa Lima, the famous Angel model with the same qualifications, has not been a bit slack in the show. Fashion show began in November, she began to insist on fitness in August, in order to show the final gesture in front of people, she said: "since August, I exercise every day, including boxing exercises and so on." Three weeks before the show, she had to do two long, intense training sessions every day. It is worth mentioning that during her downsizing, her perseverance reduced her weight by 8 pounds. During weight loss, I only took protein from egg powder (spray dried by egg), and the last day I had to drop water, so my body would dehydrate, and sometimes I could lose 8 pounds by this way.

　　 New born Chinese girl Liu Wen & He Sui

Although the secret of Vitoria has not yet officially entered China Underwear Brand, but it has infinite magic power, which makes many young girls in China fashion craze. In 2010, Liu Wen first boarded this high-profile ceremony, creating the first step of Chinese models in the secret of Vitoria. Last year, he joined the camp to dress up Liu Wen as a charming Dragon Palace fairy.

The 23 year old Wenzhou girl ho Sui first took the secret underwear show in Vitoria last year. In the model, the complexion of her skin is relatively fair, and it matches with a powder and makeup on the same day. Against pressure from his parents, he kept pursuing his dream of modeling. At the age of 17, he won the finals of the twelve China model star competition. Then he entered the fashion week of Milan and went on to take more than 10 big show. Originally in the world ranking is still not ideal, but after the secret of Vitoria, after the first World War, it successfully ran out of the "dark horse". At present, it has risen to the 23 place in the world supermodel ranking.