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See How The "Local Way" Shows Magic In Millions Of Stores

2012/2/15 9:16:00 39

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The "local approach" is

Distributor

Over the years, some practical experience gained from the store has been created, and the ways to create the opponent's success have been created. There are also some new ways to absorb and huff and puff according to local conditions. These are the local methods.

It is these "local approaches" that many dealers have done well in many stores, and have successfully won out in the local business circle.

There is a dealer who has some "indigenous methods".

First,

Goods

Must be adequate: the source of goods is reasonable. With years of experience, the style of goods should be targeted at local fashion trends and habits, and inspect competitors' product mix.

The proportion of fashion, quantity and popularity of goods is controlled within a reasonable proportion.

At the same time, in the planning of many stores, the location of the shops is also different because of the different levels of the business circle. One shop is a double store image shop. The two shop is a single store shop. The three shop is convenient for customers to choose.

Two, the shopping guide team should have passion: do not bring private negative emotions into the store. The psychology of customers' consumption is: I can consume everywhere, you can't satisfy me here, I can also try to consume elsewhere.

Therefore, in the sales process, people must not point their bad emotions to customers, otherwise the turnover rate will be greatly reduced, and customers will turn to competitors.

If the employee has any worries, he can leave the shop and chat with the boss without affecting the customers' consumption. This will make everyone happy and personal problems will be solved with the support of the boss.

Three.

Sale

In the process, we should have a high sense of service: when we deal with complaints, we must respect our customers, so that we can bring the happy atmosphere into the store. When the customer hears a respectful name, his grievances will be reduced by half, and then pour a glass of water and bring him to the more quiet place in the sales situation. Explain it well, give the profits to pfer his complaint points in real action, and move the customers with the real Thanksgiving action, so that we can effectively solve some problems in the sales process. Of course, for those too obstinate and unreasonable customers, we can gradually resolve the misunderstanding between the two sides through "taking care of people".

Four, sales skills: in the sales process, we should capture the customers' psychology and needs.

Find a bright spot in business, and create a list of experience, which is not only shared among employees, but also successfully replicated in practice.

Five, the price strategy: to give customers convenience, the rural common people to the city consumption, for example, for the preferential area products, you can use 150 yuan, 180 yuan, 200 yuan, 220 yuan, 260 yuan, 280 yuan so clear price clearly, then it will provide convenience for customers to choose commodities.

Successful stores never discount easily, which can successfully increase the unit price of sales.

They believe that sincere service can better retain customers than discount, so we should try to improve the customers' turnover rate and let customers take the initiative to come and consume your products.

Let every member of the front line team become a good helper, good adviser and good friend.

Six, display of goods: for example, the shoes store with double open rooms as an example, the most popular container pendulum women's shoes are the best. The first section of container is a special fashion commodity, attracting customers' eyeballs, but the commodity turnover rate in this area is low. The second and third section containers are running volume shopping areas. This area is a customer trying to choose the shoes to try out the area, and the general turnover rate is high. After fourth quarter, the container is a preferential area. This area is generally a special price, and a lack of code.

Seven, team motivation: to give employees the task, for each shop in a multi store, the staff to achieve the annual task, then the task and the excess part of the reward, incentive staff, can improve the enthusiasm of employees and selfless work spirit, for their growth also provides a practical platform.

Eight, win in

Terminal:

First and branch company

win-win

The upstream preferential policy is pformed into a terminal effective resource. Meanwhile, the double open shop next to the dealer is a strong brand. In the face of cruelty facing the flesh, he wants to open more branches and expand the scope of competition.

The relative success of the dealer does not seem to be complicated. It is a matter of fact. He perseveres in learning his competitors, catching up with his rivals, and making outstanding achievements with pragmatism.