Home >

Lining "Layoff Order" Led Quanzhou Shoe Companies To Watch

2012/2/16 17:04:00 15

??? 日本語 Fran?ais English 中文

Lining Cuts Quanzhou Brand Anta

Recently,

Lining

The company announces a significant margin.

Layoffs

In order to reduce staff costs, the specific number of people has not yet been determined.

Affected by this news, the development of domestic sporting goods enterprises has become a focus of public concern.

Will such a "layoff order" trigger a Domino domino effect?

Reporters on the Jinjiang, Anta, XTEP and other local

list

Sporting goods companies, they say, at present

brand

The operation is in good condition, there is no layoff plan, and we are optimistic about the future of the sporting goods industry.

In fact, according to relevant information, Li Ning Co said that the organizational adjustment is part of the group's ongoing strategic pformation, aimed at optimizing the organizational structure, improving operational efficiency and improving the net profit margin level.

This is not an industry problem. It should belong to the strategic adjustment of a single enterprise. The local industry insiders hit it in the same language. In addition to saving manpower costs, such enterprises' downsizing process includes production costs, logistics operations and other aspects.

A leading sports brand official told reporters that so far, the company's operation is in good condition, there is no relevant reduction of human resources cost plan, and the specific operation data about the enterprise will be disclosed at the end of this month.

Although the latest order data, inventory backlog and newly opened stores in 2012 are at the worst level in recent years, it does not mean that the Domino effect will appear in the local sports brands, even if the overall economic environment is depressed, the sporting goods industry has shrunk, but sporting goods have been reduced.

industry

Itself is still growing, coupled with this year's Olympic year, the overall industry development is bound to rise.

In addition, brand marketing expert Bi Xiaojun also said that although the sporting goods brand is facing the situation of serious brand homogenization and a large surplus of low-end products, the cake of the sports goods market will still grow bigger. If you want to eat delicious cake, you need to grasp the industry opportunity to rush out of the tight encirclement.

Today's environment is such an integration era, local sporting goods brands need to return to the track of value innovation.

"Besides, the more the crisis is full of tests, the local sports brand will not affect the industry confidence because of Lining's layoffs.

According to incomplete statistics, the brand of shoes and clothing in Jinjiang has 25 outlets in the whole country, and only one brand of sporting goods is broken. The market demand of sporting goods industry is still strong, and the market is bright. Enterprises should practice internal strength to welcome opportunities.

Bi Xiaojun said.