In The Era Of E-Commerce, Logistics And Express Industry Should Be Standardized.
The main bottleneck of e-commerce logistics bottleneck in China is that there is not an effective social logistics distribution system to provide low-cost, timely and moderate transfer services to the physical transfer after online business activities are implemented. The high cost and slow speed of distribution are the most dissatisfied problems of buyers and sellers involved in e-commerce.
Internet can solve most problems of commodity circulation, such as information flow, business flow and capital flow, but it can not solve the logistics problem. In the development of e-commerce, the bottleneck of logistics can not be ignored and avoided. Whether the logistics problem can be effectively solved determines the space for the development of electronic commerce to a large extent.
"This is the worst online shopping I have ever experienced", "opening a golden cup", sending the refrigerator across, "the carton is not broken, but there are obvious scratches, and there is another spare part covering, and at least two out of ten sets are scratched." These are some Jingdong users' comments on the Internet @ Liu Qiangdong. Most of the complaints are focused on logistics and after sales.
When it comes to logistics, professionals first think of information systems. For people who are not in touch with the IT circle, when they talk about it, they definitely think of express delivery, and then think of where they are buying online, the time of arrival of goods, the bumping of goods, the attitude of the courier, etc. in the eyes of professionals, these factors that do not seem to affect the logistics information system are actually one of the indispensable factors that determine the success or failure of logistics enterprises and online shopping centers, because this directly affects the number of customers buying items in the same online shopping mall. With the entry of the traditional armies into the B2C market, it is also clear that the era of online shopping is really coming.
It is easy to find that people who buy online often find that some of the logistics personnel have no scanning equipment, can not carry out real-time data upload, and information can not be synchronized, which can easily lead to missing parts or lost. But when we often see neat and tidy distribution personnel, holding a scanner, playing barcode can upload information to the server, suddenly feel safe and secure. Secondly, the distribution personnel are dressed neatly and without tooling. Employees are the representatives of the company. When the distribution personnel are neatly dressed and dressed in company's orderly clothes, it is not only a courtesy for the customers, but also a trust.
In fact, it is not difficult to solve the above two points. The company buys information equipment uniformly, and uniformly provides clothing. In addition, in the training of distribution staff, I think some basic principles and matters are not the most important ones. The most important thing is to cultivate the sense of belonging and the sense of responsibility for the work of the distribution staff, so that they can realize that their work is not simply a member, but a responsible bridge for the transfer of goods.
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