2012 XTEP Student Fire Shoes Design Competition Successfully Concluded

Recently, from

The "2012 XTEP college students' beacon shoes design competition" began in November 21, 2011. In just over two months, nearly 40 thousand entries were collected.

Through web site design or direct uploading of hand drawn or computer drawn design works, a large number of college students use "self-confidence, fashion, charm" and other XTEP.

In many entries, contestant Su Zongbao, with "flying horse" as the inspiration, passes the smooth curves and beautiful decorative lines to make the flames shoes like the galloping horses on the battlefield.

At the same time, the golden flame pattern is used to represent the dignity and the style of the king.

Experts said: "the design is beautiful, atmospheric, and design skills are very professional quality, is a rare masterpiece."

In addition, many award-winning works are also showing high standards, and outstanding works are endless.

At the same time, data from the Renren network of the event show that during the activity, the activity theme page has reached 3 million, and more than 800 thousand independent users have access to the "2012 XTEP college students' beacon shoes design competition" theme. The total number of online voting received by all works is more than 40 million.

This event is not only a large number of participants, but also received the attention and recognition of the majority of netizens.

At the same time, a large number of users have learned about this activity through Renren net, which has made XTEP's brand culture and the latest trend widely known to netizens.

Through this competition, young designers can not only get high bonus, but also give the first answer to their career design career, which is one of the reasons XTEP held the competition.

"Discovering young and outstanding designers is the responsibility of every brand. We also hope that there will be more such good matches in the future."

Relevant experts said.

It is understood that beacon shoes are XTEP sports products, according to spokesperson Nicholas Tse image, to highlight the personality and fashion movement as the design concept, launched a series of high quality fashion sports shoes.

Since its launch in 02 years, the beacon shoes series has been launched to the thirteenth generation of products, and has once created a miracle of double sales and about 1200000 pairs.

The "2012 XTEP college students' beacon shoes design competition" is the new interpretation of XTEP brand culture and beacon shoes personality. It inherits the honor and history, and carries out deep interaction with consumers through innovative forms of activities.

After the event, not only was the prototype of the latest generation of beacon shoes born, but also the beacon shoes were closer to consumers than XTEP brands.

"I am very glad to see so many excellent works," said XTEP. "XTEP will insist on its brand strategy in the future, and listen to consumers' opinions in a timely manner, through the deep interaction with consumers, and continuously create the brand spirit that will never fade in the minds of consumers and keep pace with the times."