Many Brands Rush To Eat Children'S Clothing 100 Billion Cakes.
According to Liu Jia, Secretary General of the China clothing association children's wear Committee, at present, China
Children's clothing industry
It has a market scale of 100 billion yuan and a scale of 5 billion production.
Children's Wear
It has become a rich dish in the eyes of related enterprises.
In the face of such a huge market, many brand enterprises have asked for "a share of the cake".
Cui Hongbo, chief executive officer of Shanghai Zheng Jian brand management consultant Co., Ltd.
Children's wear market
It is the last piece of cake in China's clothing market.
This year, children's clothing industry is still in a period of rapid growth, but the pattern will become confusing.
According to the data provided by brand management, the top three ranked in the domestic children's wear market in 2011 are
Adidas
,
Nike
,
Barbara
。
On the one hand, the first brand of the local children's wear industry, balbala (from Semir), achieved 756 million 933 thousand and 700 yuan in the first half of 2011, an increase of 57.48% over the previous year, which is higher than that of Semir's casual wear.
Such a good performance, had to let other brands "jealous", so Metersbonwe, good news bird, Taiping bird and so on have tested children's clothing.
On the other hand, sports brands are also looking for new profit growth points in recent years.
"Children's wear brands will become the next battleground for every major sports brand."
Cui Hongbo pointed out.
It is understood that Adidas and Nike have entered the children's wear market 10 years ago, and domestic sports brands Anta, Lining and 361 degrees have launched children's clothing products in recent two years.
From the price point of view, Adidas and Nike children's clothing are positioned in the high-end market, Anta children's clothing is positioned in the low-end market, and Lining's children's clothing is also aimed at the middle end market.
Yesterday, Nike brand vice president Nike sports (China) Co., Ltd. General Manager Qi Kai Ge told the "daily economic news" reporter that Nike is working with good children group on children's clothing matters for strategic cooperation.
At present, the development of children's clothing market in Nike is mainly dependent on strategic cooperation with good children group. Good children have become the largest agent of Nike's global children's products.
22 days,
Good kids group
Song Zheng, chairman of the board, told reporters that with Nike cooperation for 10 years, now there are more than 900 Nike children's wear stores in China, with a total sales of over 1 billion yuan.
In terms of e-commerce, sales in the past two years reached 200 million yuan in the case of distribution through Internet channels.
He believes that vigorously developing e-commerce in 2012 will greatly accelerate the growth of performance.
Cui Hongbo said that the layout of domestic brands facing the international brand line for 10 years needs to more accurately refine their positioning.
Meanwhile, in April 2, 2011, Dior children's clothing opened in Shanghai's Hang Lung Plaza, which means that international luxury brands began to enter the Chinese children's clothing industry, including BurberryChildren, GucciKid, BabyDior and ArmaniJunior.
According to the data, there are 380 million children aged 0 to 16 years in China.
In 2003~2008, the consumption of children's clothing at 3~12 years old increased from 42 billion 500 million yuan to 68 billion 700 million yuan, with an average annual compound growth rate of 10.09%, accounting for 80.10% of the total children's wear market.
It is estimated that the market will exceed 100 billion yuan by 2013.
In this regard, Cui Hongbo believes that from the perspective of market competition, international brands occupy half of the country and almost monopolize the high-end market, while the brand influence of domestic brands is not strong enough. "Unlike adults, buyers are their parents, so the demand for brands is very high."
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