Shanghai Textile Group Innovation Driven Transformation Development

In 2011, Shanghai textile (Group) Co., Ltd., adhering to the "innovation driven and transformational development", actively tackled the severe economic situation at home and abroad, persisted in adjusting the structure and changing the way, and pushed forward the "five further" (i.e., further promoting the transformation of the foreign trade, further promoting the upgrading of the manufacturing industry, further enhancing the operation level of the fashion industry, further strengthening the capability of scientific and technological innovation, and further strengthening the headquarters construction). The main economic indicators exceeded the budgetary target, and realized the main business income of about 43 billion yuan, an increase of 20% over the same period last year. The total profit grew by 20% over the same period, and the import and export reached 5 billion US dollars, up 20% over the same period last year, and achieved a good start in 12th Five-Year.

　　 Shanghai Textile Group It is not a year's achievement to achieve such a performance, but a result of persistent transformation and development in recent years. Since the end of 2004, the Shanghai Textile Group has been implementing the strategic transformation. Adhering to the development concept of "technology and fashion", it has made the foundation for the healthy and sustainable development of the group, and created the conditions for the breakthroughs in 2011.

　 Transition from traditional manufacturing to high-end manufacturing

After more than 10 years of structural adjustment, Shanghai textile group realized that Spin The manufacturing industry can not survive without transformation, nor can it develop. To this end, the group has defined the development policy of "conform to the general trend, retreat in order to advance" and "retain the essence and concentrate on excellence".

The first is the transformation of development priorities. Changing the mode of extensive operation, pushing the transformation of manufacturing industry to scientific and technological textiles, green textiles and high value-added textiles, forming a prototype of high-end textile that is compatible with the national industrial policy and is integrated with the urban development. We should focus on the development of industrial textiles such as automotive interiors, continuously improve the R & D capability, work hard on product innovation, become the supporting business of high-end cars such as Mercedes Benz, BMW and Fisk Karma sports cars, seize the commanding heights of product grades, increase the proportion of high gross profit products such as ship cloth and biogas membrane structure, and occupy a leading position in the field of domestic membrane structure and flexible composite materials R & D and production. Actively cultivating new functional chemical fiber and investing in the construction of teunliang and Rio become the only enterprises in the world to produce polysulfonamide fiber and Lyocell bamboo fiber, breaking the technological monopoly of large foreign companies. modal Viscose blended knitted fabric and Bottoming shirt , Thermal Underwear Knitted products were favored by customers at the Canton Fair and the China Fair; multifunctional nanocomposite flame-retardant polyester fibers. Coffee fiber The development of new differential fiber products, such as warming and heating fibers, has further enhanced the profitability of enterprises.

The two is the transformation of development space. To promote the development of enterprises in the suburbs and surrounding areas, we have built a number of manufacturing bases with technical content, efficiency and representative high-end textile image by adopting the methods of new construction, investment and energy upgrading, upgrading and upgrading and industrial chain construction, and completed the first phase and two phase of the Shanghai textile industry Dafeng park.

The three is the change of profit mode. We should actively transform the business model and speed up the transformation of traditional textile enterprises to service providers. Shen An textile company uses new fibers at home and abroad to help customers design products, and actively develop new products, recommend to high-end customers, guide yarn and fabric trends, and complete the transformation from simple manufacturers, suppliers to service providers.

　 Transformation from manufacturing industry to modern service industry

Shanghai Textile Group strives to create a modern textile service industry that matches Shanghai's international metropolis. It promotes the group's industrial focus from the manufacturing industry to the follow-up service value chain, and gradually realizes the transformation from the textile manufacturing industry to the international trade, brand marketing and fashion industry, and the production service industry and the modern service industry. The proportion of the group service industry has increased to 80%.

First, foreign trade business continues to grow in transition. Taking the initiative to resist the impact of the international financial crisis, we have achieved sound operation and rapid growth, and the total import and export volume has exceeded US $5 billion for the first time this year. Through the establishment of overseas companies, internal and external trade linkage, brand, design, testing and proofing, and other service functions, relying on the company's industrial chain, developing new products and developing the market, foreign trade enterprises are committed to centralization from dispersed customers to reputable customers, from weaving to weaving and non spinning, from living materials to living materials and production materials, from export to import and export as well as internal and external trade, and gradually adjust the trade structure and realize the transformation of business mode.

Two, the intensity of brand building is constantly increasing. Gather resources to enhance the old brand and show the new image of fashion. Leading shares focus on the brand main industry and innovative development mode, and have done a lot of work in product upgrading, brand image, international cooperation, and channel construction, so that a number of old brands such as three guns, conch and min Guang are shining brilliantly.

Three, the fashion industry has become an effective carrier to cut into the modern service industry. In accordance with the requirements of specialized and integrated function settings and positioning, we have further established and improved the operation framework of the various business segments of the fashion industry. We have focused on creating a number of conceptual, brand and image creation parks, including M50, Shang Jie LOFT, Shanghai international fashion center and intellectual industry park. Shanghai International Fashion Culture Festival and Shanghai fashion week have become Shanghai's "cultural card". Shanghai fashion week has also officially upgraded to a state-level business culture event. Fashion shows and fashion education have also made a good start. Shanghai textile group takes the lead in developing the fashion industry, forming the first mover advantage.

Four, the science and technology service industry has been developing rapidly. By integrating scientific research resources of the group and building a first-class Central Research Institute, a complete scientific research system has been formed from information intelligence, standard testing, scientific research and development to achievement transformation, and the strength of R & D has been enhanced, and at the same time, better social benefits have been achieved. By the end of November last year, Shanghai textile group had applied for 190 patents and 14 authorized patents.

　　 Transformation from administration to market operation

Shanghai Textile Group has played an important role in the transformation and development from improving the management and control mode, strengthening the supervision of state assets to improving and improving the headquarters functions and giving full play to the overall advantages of the group.

First, we should strengthen policy support and build a service platform. We should give full play to the resources and synergies of large groups and strive to build a market-oriented, management and service group headquarters. After the outbreak of the international financial crisis in the second half of 2008, group headquarters launched a number of opinions on supporting enterprise production and operation in 2009. It has been implemented for 3 years, providing effective support for enterprises to enhance their risk and operational capabilities. A series of public service platforms provide enterprises with legal services, information systems, financial settlement, financing, design and research, new product display and other sharing services, and strengthen strategic cooperation with chambers of Commerce, customs, entry exit inspection and quarantine, banks and so on, providing information, customs clearance, testing, capital and other services for the steady development of enterprises. The establishment of shared service platform enhanced the supporting function of headquarters to business units and business groups, and achieved synergy and scale effect.

The two is to strengthen the construction of industrial chain and play the role of one-stop development. Especially in the upstream and downstream joint participation, from fiber research and development to sales of finished products, the development mode has achieved remarkable results in the development of Pat fiber, polysulfonamide fiber and solvent bamboo fiber, and many products have entered the international and domestic market.

The three is to strengthen the function of resource gathering and optimize the allocation of resources. Shanghai Textile Group promptly adjusts its resources and business integration according to the changes in its operation and format, and constantly improves the intensive and professional management of business units.

The four is to strengthen capital operation and increase the intensity of mergers and acquisitions. While leaving the non main sector and implementing resource realisation, efforts should be made to increase acquisitions, mergers and attract effective resources, and build up foreign trade teams to promote group expansion, laying the foundation for further strengthening and strengthening international business.