2012 Shanghai International Brand Clothing Exhibition Will Be Opened Soon.

Following the successful two session, the NOVOMANIA 2012 Shanghai international brand clothing exhibition will be held in Shanghai from March 7th to 9.

The theme of this exhibition is "boundless tide", that is, creating trends, surpassing reality and breaking boundaries.

The exhibition aims to showcase the freshest and most dynamic international fashion clothing brand to the Chinese market and provide more room for the domestic garment retailing industry to gain more business opportunities.

The exhibition covers an area of 25000 square meters. It first introduced more than 100 selected brands from Europe, America and Asia. It attracted more than 16000 retail buyers, distributors and agents from China, Japan, China, Hongkong, China, Taiwan, Korea, Thailand, Philippines and Singapore, as well as more than 3500 Department stores, chain stores, shopping malls and brand store representatives.

The exhibition hall is set up in the form of "5+1". According to Guilherme Faria, general manager of NOVOMANIA, besides the cowboy craze, fashion trend and street dynamic exhibition area, the exhibition has also adapted the market demand to launch the modern clothing and footwear accessories area.

This year, the exhibition also set up special commercial real estate and Research Center exhibition area. The retail real estate exhibition area is set up in the center of the exhibition hall, so that the major retail real estate developers will introduce their latest business projects and development plans to the brand enterprises that are interested in the market layout, and select the brand suitable for their own shop location and the needs of the target customers.

In addition, the major trend brands will show the latest trend in the "brand show" special area, and the series of high-end industry forum will also help brand representatives understand the frontier retail concept and get the development of the garment industry.