Chinese And Western Culture Meets The Chinese Culture In The Eyes Of Designers

Orientalism resurgence

Since twenty-first Century, Chinese consumption capacity has pformed the marketing strategies of top brands abroad: recognition by the Chinese consumer market means

Taking Louis Vuitton as the carrier, the inspiration of Marc Jacobs's "Oriental Dream Tour" came from the Oriental fashion in Paris in 1970s. The whole series just conveyed the image through the collar, the edge, the button, the wide sleeve and other elements.

Classic Monogram

Thinking about the Chinese elements expressed by designers in Oriental Fantasy

The mysterious and delicate temperament of China has influenced the culture of Western world and promoted the process of Western art history.

In the view of Japanese scholar Kobayashi Tashiro, the Rococo style, which was popular in Europe in eighteenth Century, should be called "China France style".

At that time, the Chinese culture and art form that was introduced into the western world were widely publicized, and the Pan East Asian aesthetic concept with the concept of "China" came to the ground in the West.

Until now, the traditional aesthetics of "Oriental China" is still the source of many designers' inspiration.

The fashion language of the city style

In the field of Western cultural studies, "Shanghai" has always been one of the hot topics in the discussion of Oriental fashion, representing the Western Fantasy of oriental aesthetics.

The old style of the old khla, who once led the endless stream of Shanghai, was repeatedly mentioned by many designers in the design of the Orient.

At the end of 2009, Karl Lagerfeld took the Chanel 2010 early autumn handicraft workshop in the name of "Paris-Shanghai" in Huangpu river.

Coco Chanel and Karl Lagerfeld have never been to Shanghai, and their inspiration is a dreamy dream and element collage.

The ancient temperament of Qin Terracotta Army is displayed in the details of hand stitched beads, sequins and so on. The details of the royal style in Kangxi and Qianlong make the classic Chanel tweed jacket look gorgeous, while the Dai characters in the hat, clothes and handbags are full of styling.

It is Karl Lagerfeld describing the bustling scenery of Shanghai with charming and fragrant shadows.

Ralph Lauren, who lived in the Summer Palace in Beijing, expressed another sentiment in the autumn and winter clothing show in 2011.

The whole series is dominated by large black silk fabrics, and the enchanting and traditional red and green embellishment are on the details of shirts and accessories, while the fur coat and long black suit conveyed by the shoulders are all like the legendary tycoon.

China's vast oriental aesthetic material library is constantly giving the designers of the top brands plenty of inspiration, and they interpret and express the illusion of the Oriental world through design and interpretation, which is also the eastern sentiment that the western world dreams of.

Fashion Designer

TO BE DESIGNERS

China's current fashion environment is undergoing pformation from "manufacturing" to "design", and it is also a period when Chinese designers explore, think and establish their personal brand style.

The Chinese designers who started to get rid of the imitation were extremely brand clothes, not only favored by the domestic fashion circles, but also in the international fashion week.

A large number of Chinese designers who love Chinese elements and oriental aesthetics change their personal style into brand differentiation.

Xie Feng "JEFEN By Frankie"

Xie Feng is the first Chinese fashion designer to enter Paris fashion week. This is an important milestone in the history of Chinese fashion development.

In October 1, 2006, Chinese designer Xie Feng's fashion brand JEFEN took the "gate" as the theme to attend the Paris advanced clothing week. This is the opening show of the Paris fashion week. It is also the first time that the Chinese fashion designer brand has been officially included in the international top fashion week.

Qi Gang "SEC"

Qi Gang's "SFC" design style shows many levels of color and a large number of folds. It embodies the luxurious and charming image of Chinese custom-made women's clothing, and also reflects the style of Chinese contemporary art.

Whether it's a senior garment or a high-end dress, Qi Gang attaches great importance to three-dimensional cutting, such as the most classic ladder, "S" and the large "X" shape.

Wang Yiyang's "teacup" / "ZUCZUG"

Whether it is "ZUCZUG" or "teacup", it expresses the thinking of Wang Yiyang, a brand designer, on China's local cultural habits.

Wang Yiyang, who has already been the leader of Chinese contemporary fashion, has repeatedly studied the fine cutting of Western masters, but soon realized that the traditional Chinese style of flat cutting is the most suitable form for Chinese people, whether in terms of physique or temperament.

With this connection, "ZUCZUG" and "teacup" triggered strong resonance among the Chinese generation at the same time.

Zhang Zhaoda's modern fashions, comfort, magnificence, elegance, and elegance, he finds fashion inspiration every year and predicts the trend of fashion.

Every year, more than 4000 fashion styles are launched, and numerous personal fashion shows - Zhang Zhaoda shows the genius and aura of a fashion talent.