Jeremy Lin Fills Nike Yao Mingcheng'S Endorsement Partner

　　 Jeremy Lin All the sports brands have been able to smell business opportunities. Recently, Jordan, PEAK, Lining and other domestic enterprises tried to put Jeremy Lin as an image spokesperson in the news, but Nike still took a step forward. Yesterday, reporters learned that Jeremy Lin has successfully renewed the contract with Nike, but the details of cooperation are yet to be seen.

On the 4 day, the relevant person in charge of the domestic sports brand enterprise revealed that although the commercial value of Jeremy Lin was very optimistic, the American sports brand Nike It was a pre emptive move to renew the contract with Jeremy Lin. Although the news has not been confirmed by Nike, the Internet has been flooded with news of Nike's signature shoe design for Jeremy Lin. It is reported that this type of shoe upper is embroidered with the word "Lin". Under Nike's banner, only 3 players, Jordan, Kobe and James, are named after their personal names. The importance of Nike to Jeremy Lin is obvious.

Before February 5th, few people knew who Jeremy Lin was. But when the Chinese basketball boy put him in NBA The miracle of creation extended to seven successive victories, and Jeremy Lin became popular. Its crazy performance has also attracted domestic and foreign sponsors. In fact, as early as August 2010, Nike signed Jeremy Lin. The current 3 year contract has been fulfilled for second years. As the deadline for the renewal of the contract is approaching, the campaign against Jeremy Lin by the sports brand has started recently.

"Jeremy Lin represents to a large extent the performance of Asian players in the NBA arena." Jordan Sports brand related person in charge said that Jeremy Lin is likely to be another "outbreak point" of NBA after Yao Ming retired. Jordan sports brand has begun to assess Jeremy Lin's business value.

Blaine Marshall, YAHOO sports, also wrote that Jeremy Lin's influence is not only in the United States, but his fame has crossed the sea and become a global idol. Prior to Jeremy Lin, Yao Ming has always been a symbol of the Chinese in NBA, and the strong ability to absorb gold and idolatry make it the top of the 8 consecutive year in the sports world of Forbes China celebrity list. "China exported Yao Ming to NBA, and Yao Ming's success in NBA also nurtured the Chinese market. The role of skin color and blood relationship is not to be underestimated. After Yao Ming retired, the impact of NBA in China dropped sharply, but Jeremy Lin came out in time to fill the market gap after Yao Ming retired.

According to Forbes magazine, Jeremy Lin's current personal market value has soared to $14 million.

But for Jeremy Lin's commercial value, some people are cautious. Recently, Peak CEO Xu Zhihua hurriedly flew to New York to be interpreted as Jeremy Lin. In this regard, Liu Xiang, the head of PEAK, said whether Xu Zhihua had talked with Jeremy Lin about the endorsement. He was not very clear about that. But he stressed that from the current exposure rate of Jeremy Lin, his exposure and popularity of the brand will be improved, but even if he signed Jeremy Lin, the promotion effect of a sports brand will not be immediate. "Just like before Reebok signed Yao Ming, it also competed with Adidas and Nike, not even Puma or CONVERSE. I think brands and products are most important. Spokesmen are just part of enriching their brand language, brand spirit and brand connotation, and can not play a decisive role.