2012 Spring And Summer Home Textile Exhibition: "Big Home Textile" Extends To Car Housing Area.

The effective integration of home and car residence is another great opportunity for the development of home textiles.

When we buy cars, we may buy car cushions and pads.

However, you will find that if a Chinese style interior is fitted with European style cushions and pads, there will be no coordination between them.

This spring

As a professional exhibition, the spring home textile exhibition not only provides enterprises with the opportunity to display new products, but also sets up a platform for buyers to join them, so that buyers can find desirable brands and suitable products at the exhibition, bring market demand information to home textile enterprises, and also push China's home textile industry to move towards a higher level.

Cross border integration of home and car provides consumers with more comfortable consumption experience.

Car decoration enterprises: home textile to fill the car

"This spring home textile exhibition was held early until the end of February."

Ma Wei, general manager of Henan Mu Bao Industrial Co., Ltd., said, "generally speaking, February and March is the peak season for new product procurement. However, the situation in Iran is still unclear. Once the war breaks out, the price of crude oil may soar.

In order to prevent the adverse effects of oil fluctuations and resist price risks, the company began to prepare for this year's purchase on the eve of the Spring Festival.

Participating in the spring home textile exhibition can enable us to understand the market situation early, and smoothly purchase the new fabric from the early April to the middle of March.

Henan Mu Bao Industrial Co., Ltd. is China's automobile seat and fur home brand.

"We are the Australian brand and have a unified product style. In order to meet the convenience of the owners to purchase products, we came to the spring home textile exhibition to find suitable suppliers for home textiles."

Ma Wei said.

For automobile cushions and fur household enterprises, the choice of mainstream fabrics is different from that of each other.

In the industry, there are not many enterprises extending from home to residential areas, or from cars to homes.

Heng Yuan Xiang Group is one of the typical representatives.

Its "color sheep" brand is successfully jumped from home textiles to the residential industry, and has gained the brand value extension and added value effect.

The warming up and popularity of the automotive supplies market bring about business opportunities that are full of profits. With the expansion, the home textile and fabric enterprises have also realized the expansion and upgrading of the industrial chain.

Longfeng fur and Wu Shu Mu friends have promoted the operation mode of living hall or exclusive store.

Beijing traffic control bureau announced in February 16th that the number of motor vehicles in Beijing has reached 5 million 17 thousand.

Living and travelling have become a representative of Chinese people's quality life, and the cars and household goods closely related to them are the concrete presentation of this pursuit of quality life.

The cross border integration of home and vehicle is not only the way to expand the automobile industry and maximize the scale of the group, but also the springboard of this industry chain, which brings more enjoyable consumption experience to consumers and makes car articles more comfortable and practical.

Department stores: selecting a win-win market for home textile brands

"This year, many brand enterprises have a smaller production scale. We ordered at least a half year's advance to some brands. Now many of the products are in the autumn.

2012 is the wedding year, so the company will invest more in the wedding ceremony, and the wedding products in 4~5 month have been set.

Jiang Sheng, manager of commodity Department of Huaihai store, nine sea Baisheng Plaza Co., Ltd., Shanghai, said.

The rise of terminal cost price leads to the more brutal market competition of department stores.

In order to increase overall sales volume, various department stores and brand enterprises have launched frequent promotional activities.

But in the long run, especially some discounted promotions, which are not worthy of the name, began to be boycotted by consumers. The maintenance of department stores' traffic is facing a test.

"In order to improve this situation, some department stores willing to accept new things have begun to consider increasing some of the newly known brands that are well-known abroad and starting at home, and gradually fade out some brands with long-term or low price promotions.

Although the company's procurement plan has not been finalized, it has begun to contact some well-known foreign brands, hoping to increase the new force in this area.

Jiang Sheng said.

Shanghai Nine Sea Baisheng Plaza Co., Ltd. sells sundries, tableware kitchenware, kitchens and personal care appliances, small furniture and other categories. Among them, bed products account for about 40%~45% of sales, kitchen appliances generally account for 30%~35%, and living miscellaneous pieces account for 10%~15%. This year, we plan to invest in brands of household appliances, bedding, ornaments and so on.

Ding Na, manager of knitting Investment Promotion Department of Rizhao Department Store Co., Ltd., Shandong, said that most of the famous brands in China are now in their stores.

The next step is to plan to select internationally famous brands, and also hope to understand this trend through the February and March exhibition, especially the spring home textile exhibition.

"Several stores run bedding, home accessories (kitchen furniture, living room furnishings, ornaments, Wei Yu).

American Hannover Limited is a retailer with a history of nearly 100 years. The customers they face are American white-collar workers. The company mainly relies on the design sense to encircle consumers.

Every year, the supplier will make performance evaluation in Hannover, and the supplier will increase the order. The supplier who fails to make the 10%~15% will reduce the order or replace it with the new supplier.

In addition, if new products are developed, Hannover will also consider finding new suppliers for them.

"When we consider selecting suppliers, we usually take a comprehensive look at its quality control, delivery time and delivery price.

It is hoped that suppliers will have good reputation in the market, have good quality control system, professional sales team, and have the concept of long-term export sales, so as to achieve stable cooperation, and both sides have reasonable profits to achieve win-win results.

Song Wenqi, director of Shanghai Representative Office of Hannover Co., Ltd.