Do Not Sell Products To Sell Services &Nbsp; "Butler" Electricity Providers Grow At A High Speed.

In the American gold rush, the real "gold" was those who sold water and sold tents. History is always strikingly similar. In today's e-commerce tide, some enterprises do not sell products to sell services. Now, these "Stewardship" e-commerce operators are greatly welcomed by the market, increasing by 30% to 50% every year, and the market capacity is expected to reach 200 billion yuan in the next 5 years.

　　 Over 8 of online sellers want to find housekeepers.

Nowadays, e-commerce is booming, and traditional enterprises are getting more and more touches. E-commerce needs many links such as technology, routine maintenance, operation, marketing and so on. The traditional enterprises that do not have enough experience choose more than third party services, thus generating a large number of e-commerce service providers, and a large volume emerging market is gradually formed.

Data show that in 2011 China's e-commerce service industry revenue has exceeded 100 billion yuan. These electric business "housekeepers" mainly provide a series of outsourcing services such as online shop decoration, product photography, marketing promotion, customer service orders, store daily operation, logistics system, data analysis and so on. With these "housekeepers" services, traditional enterprises can be "hands off" in e-commerce marketing.

IDC, a well-known consulting firm, has jointly published a white paper with ALI group recently. By the end of last year, the number of e-commerce service enterprises in China has exceeded 15. The income of e-commerce service industry has reached 120 billion yuan. It is estimated that by 2015, industrial revenue will exceed 1 trillion yuan, supporting the scale of e-commerce transactions more than 13 trillion yuan.

At present, more than 8 of the service providers of e-commerce outsourcing enterprises come from Taobao, and the number of e-commerce providers who provide outsourcing services to online stores on Tmall platforms has reached 100. However, this quantity can no longer meet the huge market demand.

According to Tmall's survey, 86.5% of Tmall sellers have the idea of outsourcing some or all of their businesses, and the more traditional industries and brand industries are, the greater the demand for third party providers. At present, about 50 thousand businesses and 70 thousand brands are located in Tmall. According to this estimate, about 40 thousand of the sellers need to outsource services, but at present, there are only a hundred service providers on Tmall. That is to say, the average number of potential customers is about 400.

　　 Shenzhen electric service enterprises as many as 100

Shenzhen is one of the most active areas of e-commerce in China. It is also the first national demonstration city for e-commerce. According to the latest statistics, as of the end of last year, there were about 4800 e-commerce enterprises in Shenzhen, with an e-commerce transaction volume of about 260 billion yuan, an increase of 20% over the same period last year.

Among them, e-commerce service enterprises are eye-catching. At present, there are 70 electric service companies authorized by Taobao (Taobao says the whole pallet class), and there are 5 in Shenzhen, including the five continents for the Zhongyu telecom service, the win win of the Jalan online store and the graphic technology that specializes in online store design. Shenzhen e-commerce industry veteran Gong Wenxiang said, Shenzhen electric business outsourcing industry started earlier, the number of enterprises has already exceeded 100, and, constantly new enterprises to join, the development momentum is fierce. Of the 50 Internet brands announced by Taobao last year, the number of generations of operators in Shenzhen is only inferior to that of Shanghai and Zhejiang.

Due to the fact that the scale of "electric house" is not too large, the relevant statistical departments do not have specific statistical data for the time being. However, compared with the increasingly large e-commerce market, the number of existing service enterprises in the past hundred generations can not meet the market demand obviously. "Porridge with less monks and less" makes this market a well deserved blue sea.

Wang Xionghai analysis of Agel Ecommerce Ltd CEO Electronic Commerce The core area is three parts of East China, North China and Southern China. The Southern China area, which is dominated by Shenzhen, is the manufacturing center of the whole country. It has such traditional industries as clothing, jewelry and electronics. "For these industries, the development of E-business has become a rigid demand. It is standard, doing, doing, and doing. Therefore, the prospect of e-commerce market in Shenzhen can be expected. He also revealed that in recent years, they have analyzed the company's customer data and found that many customers came from East China. This shows that Shenzhen and even Southern China's generation of operation companies have gained popularity in the whole country, and their service range can radiate the whole country.

During the interview, many people in the industry said that after more than a decade of development, e-commerce has stopped playing gimmicks and concepts. Instead, it has to return to the essence of business. Therefore, the integration with traditional industries will be an irreversible trend. The traditional manufacturing industry in Shenzhen has an obvious advantage, which is bound to provide the most suitable soil for the development of e-commerce in Shenzhen. I believe that in the coming period, there will be a number of innovative e-business formats in Shenzhen and Southern China.

　　 Industry fission needs capital investment

Industry sources said that the current electricity supplier service provider's profit model is divided into commission. Service charge The proportion of commissions ranged from 10% to 40%. As a growing number of small and medium sized brands are eager to help service providers, the phenomenon of large service providers picking up brands is more common, and the pricing power of the market is also biased towards the service providers. However, this does not mean that the generation service providers can go all the way. Shenzhen innovation investment director said that under the background of the great development of e-commerce, the electricity supplier's operation industry has a bright future as a subdivision area. However, the problem is that the threshold of the current operation industry is relatively low, the technical content of the enterprise is not high, the substitution is relatively strong, and there is a lack of unique investment value.

Indeed, for many electricity supplier operators, the biggest nightmare is to make big efforts for traditional enterprises. The result is that the apprentice is starved to death and is abandoned by traditional enterprises.

In this regard, many people in the industry view that the generation of operation enterprises need to transform to technology service providers. At present, the domestic e-commerce outsourcing enterprises have strong marketing skills and weak technology, which requires enterprises to set up control points in the generation of operation services, such as Invoicing, source code, etc., and make breakthroughs in customer service system, ERP and supply chain innovation, so that traditional enterprises can not do without generation operation enterprises.

Many senior personages represented by Wang Xionghai said that capital is an important condition for the operation of fast innovation and faster development. For the reshuffle of the outsourcing business in the next few years, capital is one of the decisive factors. Wang Xionghai said: "the integration of e-commerce not only occurs in the generation of business operators as competitors, more likely to happen on the partners, that is, between traditional enterprises and electricity suppliers. Cooperation for a long time, do not rule out the depth of cooperation at the equity level. Once truly become a family, it will certainly lead to more business transformation as a simple mode of development.

Some analysts believe that the outsourcing of e-commerce is followed by B2C and Amoy brand Next, the next object of concern in the capital market. It is reported that enterprises in Shenzhen have been negotiating with venture capitalists.