Why Can Chinese Clothing Brands Fail To Win The International Market?

Those who have the brand will get the market and the market will get the world.

In the apparel industry, brand pulling is particularly evident.

In recent years, China's garment industry is eager to cater to the market and integrate with the international market, resulting in a serious disconnection between its own cultural accumulation and its brand.

Therefore, although China has a large number of public garment enterprises, there are few strong forward strikers.

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Although the "brand" is the consensus of the clothing industry, the lack of professional and the quick success and instant benefit of the domestic garment enterprises directly lead to the difficulty of making the domestic garment brand bigger.

The formation of a good brand is just like brewing old wine. It not only needs time accumulation, but also needs the optimal allocation of various resources.

This includes brand positioning, brand personality, brand culture and so on, and brand personality needs to be displayed through brand name, product design, product packaging, product promotion, product sales and so on.

The two is positioning homogeneity.

Now is the age of individuality, and there is a great psychological difference in dressing. Let's go to the large clothing store to see that the clothing design of the domestic brands seems to be almost the same.

In the past two years, the concept of "business leisure" has been put forward for men's attire. However, until now, we can not understand exactly what is "business leisure".

The three is the lack of cultural connotations.