Interview With Zhang Fengwei, Secretary General Of Shenzhen Underwear Exhibition Organizing Committee

At present global

How will the Shenzhen underwear show lead the development of underwear brand? How will the seventh Shenzhen international brand lingerie exhibition, held on 11-13 May, explain the new concept of "small underwear, big fashion and big culture"? For this reason, the reporter interviewed Zhang Fengwei, Secretary General of the Shenzhen underwear exhibition organizing committee.

Reporter: when SIUF crossed the 6 year and is about to usher in the seventh grand opening, what are the highlights of this year's exhibition?

Zhang Zong: first, there are two big leaps, one is the span of exhibition area, and the other is the leap of culture. Two.

Secondly, the three innovations are mainly reflected in fashion activities, forums and so on.

Reporter: the exhibition area of the sixth exhibition last year has reached 36000 square meters. As an underwear exhibition, the scale of exhibition will soon be in line with international standards. What is the spanning of the exhibition area of the seventh exhibition?

Zhang: the exhibition area of the seventh exhibition has increased from 36000 square meters last year to 51000 square meters, and the exhibition hall has expanded to 1, 5 and 9 three venues.

The exhibition area has achieved a great leap forward. The organizing committee is also committed to improving the quality of exhibitions, such as the internationalization of SIUF activities, the internationalization of exhibitors and the authority of professional audiences.

The Shenzhen lingerie fair is not only among the world's underwear show, but also the world underwear exhibition.

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year.

Hall 9 is a new exhibition hall this year, mainly distributed in the international exhibition area; home furnishing area; underwear, fabric comprehensive area, campus and so on.

At present, the exhibitors in addition to the previous major underwear brands have booked booths, international famous underwear brands, such as Hongkong's largest importer and distributor of European and American underwear brands, pajamas, pajamas, home improvement suits, swimsuits and other brands unveiled; Japan Wacoal; American CountryGirl; Malaysia PS; Philippines Bench_BODY; Australia O 'BRA; Japan Asahi kasin Corporation; Turkey Penti; Taiwan swear; Qingdao Datong textile banner: rich, gold, Anderson, piercato, SANTA BARBARA POLO & RACQUET CLUB four brands, Hongkong Hai Cui Feilin and so on have joined the exhibition, have joined the exhibition, went to the brand underwear feast.

The participation of many foreign brands has greatly enhanced the international standard of the exhibition.

Compared with other countries in the world, China's economy is still in a good position. We believe that more international brands will be concerned about the Chinese market. As the exhibition is approaching, more international brands will also be added to the Shenzhen underwear exhibition, which is a specialized and integrated service platform that integrates brand promotion, cultural dissemination, exhibition exhibition, information exchange, trend publishing and academic discussion.

In addition, the size of local groups has been greatly improved.

Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear gathering areas will intensify their efforts to continue group exhibitions.

In order to ensure the effectiveness of the exhibition, the organizing committee has increased the professional audience's invitation to strive for more franchisees, agents, shopping malls, representatives and professionals to come to the exhibition to share the first feast of China's underwear industry.

Reporter: does the introduction of the concept of "small underwear, big fashion and big culture" represent a leap in culture of Shenzhen lingerie exhibition?

Zhang Zong: "small underwear, great fashion and great culture" is the new concept introduced by the seventh Shenzhen international brand underwear exhibition and 2012 "China international underwear culture week".

Fashion and culture are two elements interwoven with underwear events. This exhibition focuses on the culture of underwear and fashion culture.

The cultural concept exhibition area, which embodies the underwear culture, is mainly located in hall 9. The new concept of "culture makes underwear more wonderful" is interpreted through creative static display.

The first admission of the campus is one of the highlights of this year's exhibition. The integration of colleges and exhibitions further illustrates the cultural achievements of underwear education. It integrates students' creativity and design in underwear exhibition, and highlights the intersection of underwear exhibition and underwear culture. It not only gives creativity and design the most direct display stage, but also shows that the exhibition will become more plump. It is no longer a simple show, it will be a great event of underwear, fashion and culture.

Reporter: SIUF has won the unanimous approval of the underwear industry. What are the new changes in this year's activities compared with last year?

Zhang: at this year's exhibition, there are three main innovations in fashion activities and forums.

First, the introduction of public interest concept.

The public welfare Fashion Festival will be held during the exhibition. This is the first public service action launched by the seventh Shenzhen international brand underwear exhibition and 2012 "China international underwear culture week" and "Pink Ribbon" launching the underwear industry. It is committed to normalizing this public welfare activity, providing a dedicated public platform for underwear enterprises and various fashion personages and celebrities, constantly enriching the cultural and public interest connotation of the exhibition, and creating the first public service platform for focusing on women in China.

Second, future trend prediction.

SIUF international underwear fashion trend released the first introduction of the international authoritative underwear fashion Research Institute, released the real international underwear fashion information.

Participating in this release, the products are judged and screened through the international authoritative underwear fashion trend research institute. They can not only publicize brand personality, but also represent the trend of international high-end underwear, so that it can be successfully promoted to a real release event for international underwear trend in the future.

Third, participate in the effectiveness of the brand.

Lingerie department store forum, opening up a dialogue between underwear brand enterprises and department stores giants.

The forum is mainly based on expert lectures, dialogue, business and enterprise interaction, to realize the zero distance contact between department stores (shopping malls) and underwear brands, so that the department stores (shopping malls) can better understand the advantages and characteristics of underwear brands, directly select the target brands to enter, and let the brand know more about the needs of shopping malls, directly choose the shopping centres to be stationed, and enhance the communication and communication with department stores.

I am here mainly to introduce the general situation of the seventh Shenzhen international brand underwear exhibition and 2012 "China international underwear culture week".

Reporter: in the current complex and changeable international economic situation, with the continuous innovation and development of Shenzhen underwear exhibition, we firmly believe that the Shenzhen underwear exhibition, which is a specialized and integrated service platform with various functions such as brand promotion, exhibition display and trend release, will contribute to the promotion of international trade and cooperation, to enhance the construction of independent underwear brand, and to contribute to the goal of changing our country from a textile power to a textile power. Let's look forward to the next revelation.