Clothing Industry: Demand Change Brings "Intensive" Development Mode

2011's Clothing industry The year-on-year growth of clothing sales slowed down by 1.0% compared with the same period in the whole year“ Price increase ”China and Japan showed a declining trend, and finally ended in a low position due to the late winter and early spring festival, which held all the hopes of domestic brands to turn over at the end of the year.

For the lag effect of cotton price fluctuations and subsequent chain reaction Raw and auxiliary materials High cost, in order to digest the soaring labor cost under high expectations, "terminal price increase" has become an unavoidable keyword in 2011, and has become a "powder" for domestic sales, export and quality efficiency data to maintain a beautiful.

The high expectations at the beginning of the year, the crazy price rise throughout the year, and the dismal ending at the end of the year have laid a bomb for the development of the clothing industry in 2012. The inventory will ferment, and the upstream inventory has begun to ferment, which will transfer the difficulty of supply and capital bearing to the clothing industry; the inventory of downstream channel will also ferment, which will turn into greater difficulty in delivery and capital pressure. This is just one of the many problems that the clothing industry may encounter in 2012.

It is an indisputable fact that China is in trouble both at home and abroad. Demand is like the "water source" of the industry, and the weakness of both domestic and foreign demand is inevitably worrying. But relatively speaking, the domestic demand market is close at hand and is not as far away as the international market. Therefore, many export-oriented enterprises resolutely embark on the arduous and long road to domestic sales.

Two sources of water, two kinds of water quality, which is more thirst? How should we choose? Objective analysis is not difficult to find that both external and domestic water sources have their own problems, but there is still room for expansion and feasible opportunities.

In recent years, under the spotlight of China's rapid economic development, domestic demand has become an "undisputed" industrial development initiative. But has external demand been excluded from the market? Can domestic demand really replace external demand?

China's clothing industry has been highly dependent on exports, but the driving force of development has rapidly increased from one hand of export to the other hand of domestic demand. Obviously, in recent years, the strength of domestic demand will continue to increase rapidly until it is finally stable.

At present, China's per capita purchasing power is not strong. From the perspective of clothing consumption capacity, the per capita GDP and per capita disposable income of the United States, Europe, Japan and China are combined to convert all "people" into "Chinese with the same purchasing power" (let's call it unit consumption population). The unit consumption population of the United States is nearly 2.3 times that of China, that of the EU is 2.6 times that of China, and that of Japan is equivalent to that of China 80% of the unit consumption population in China. Of course, China is rapidly narrowing the gap with the developed countries in the world, but we need to make a long-term preparation.

For the Chinese market, we have the advantages of geography, culture, inheritance and even blood relationship. In the long run, these soft and emotional advantages can not be replaced. All the advantages of other countries in the global market may be easy to take advantage of. Can we simply comment on the current two sources of water: external demand is the foundation and domestic demand is the growth point. The former needs maintenance and repair, while the latter needs replenishment and supply.

In this way, both the external and domestic water sources have the function of quenching thirst. It is foolish to cut off the water sources by themselves. It is very difficult to apply both sources of water with perfect quality. Looking down at the panorama and introspecting ourselves, we should adjust measures according to the conditions of enterprises.