China'S Dominant Fabric Expedition To France

The China Textile Information Center, the national textile product development center and the TEXWORLD exhibition organizer, France Frankfurt exhibition company once again organized a "Paris Exhibition on February 13th ~16" at the TEXWORLD exhibition site.

In early spring, France was just held.

On fashion trends

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Activities are divided into two parts: "China fashion fabric trend release" and "enterprise display".

The "China fashion fabric trend publishing zone", which is located in the exhibition site with its distinctive location, unique design, high quality and modern sense, has attracted the attention of numerous exhibitors and purchasers.

A variety of products are complemented by simple descriptions of popular elements. From the perspective of source of inspiration, color, and fabric style, visitors are fully and vividly interpreted in the spring and summer of 2013.

Product innovation is the theme that runs through the whole activity. "China fashion fabric Innovation Exhibition" has actively promoted the idea of creating high quality fabrics in China under the purport of promoting enterprise product innovation, and conveys the message to the international textile industry counterparts: China has its own popular forecasting authority and its own fashion.

From the macro level of China's textile industry, this event helps to eliminate the negative impact of the international textile industry on the low quality and low price of Chinese fabrics, and to promote the high-end brand image of domestic textile fabrics. This has also been unanimously recognized by the organizers and the audience of the exhibition.

In communication with the Frankfurt exhibition company, the other side said that Chinese fabric producers have become an important force to promote the development of the world textile industry. Chinese enterprises are also constantly paying attention to the international market development in every season, expressing their understanding of fashion and displaying their innovative ability, which is fully reflected in this "China fashion fabric Innovation Exhibition".

As we all know, the ability of product development and design of textile enterprises in China is generally weak at present. The development work is also blind and systematic, and the concept of product innovation needs to be strengthened.

Many enterprises' R & D personnel still regard the samples provided by customers as an important source of new product development, and lack of initiative and creativity in product development.

This situation has caused a strange phenomenon in China's textile industry for a long time. On the one hand, the development and production of medium and high grade fabrics are seriously lagging behind, and domestic fabrics can not meet the needs of domestic garment enterprises well, resulting in a large number of imported fabrics abroad. On the other hand, domestic low-grade fabrics are heavily overloaded, and manufacturers sell at low prices, causing vicious competition and other chaos.

This phenomenon also seriously restricts the healthy development of China's textile industry.

In this industry context, the importance of trend research and release is self-evident.

About innovation concept

We are thinking that we are practicing.

The purpose of "innovation" is to awaken more innovative awareness of Chinese enterprises, deepen their understanding of the important role of trend research, promote more enterprises to pay attention to and study trend information, effectively play the important guiding role of trend research in product development, and ultimately promote the progress and upgrading of product development.

9 national textile product development base enterprises participated in the "Innovation Display" activities.

They are Nanjing Yise Textile Co., Ltd., Guangdong Jianye Textile Co., Ltd., Hunan Huasheng Group, Jiangsu Dan wool textile Limited by Share Ltd, Jiangsu Hujia silk Co., Ltd., Shanghai Ding Tian Textile Co., Ltd., Suzhou good Mir Garments Co., Ltd., Wujiang Deyi time Fabric Co., Ltd., Zhejiang red green blue textile printing and dyeing Co., Ltd.

Although they are in different positions in the pavilion because of the different exhibits, their unique display of "innovative display" makes them unique.

In addition to establishing and promoting the brand image of China's textile industry, enhancing the enterprise's sense of innovation and promoting the progress and upgrading of product development, the "China pop fabric Innovation Exhibition" has a very important role in promoting the development of marketing channels for exhibitors in the exhibition.

Many exhibitors reflect that many downstream buyers first discovered the products needed in China's popular fabric display activities, and then found their booths according to product identification.

There is no doubt that "China's popular fabrics innovative product exhibition" allows enterprises to promote products in the exhibition more quickly and effectively.

Establishing an industry brand image, promoting product development, promoting global quality textile products, and ultimately promoting industrial upgrading and upgrading the overall competitiveness of the industry are also important tasks for this event.

From serving customers to guiding customers

Yan Huaying, general manager of Guangdong Jianye Textile Co., Ltd.

There are three purposes to go to the exhibition every year: first, to understand the development of the industry through exhibitions; two, to collect the latest fashion trends, to provide direction for the next product development, and to explore the changes in regional market demand.

At this exhibition, our order volume was unchanged from previous years, more than 80% of which came from some overseas fixed merchants in the plateau.

However, the regional distribution of customers has changed quietly. For example, customers in South America and Southeast Asia enjoy preferential policies for tariffs in the United States and the European Union, and the purchase amount of products for Chinese fabric enterprises has also increased. While the market in Turkey and other countries is subject to tariff increase in the import of knitwear, the consumption ability of customers is decreasing.

According to my observation, the scale of this exhibition has been narrowed than before. The plateau can be analyzed from the types of participants: direct buyers, middle traders and agents.

Under the influence of the big economic environment, the industrial concentration degree is getting higher and higher, the survival space of the small clothing brands is more and more narrow, and the large clothing group has adopted the integrated procurement service scheme instead of buying a certain fabric through the exhibition, which has led to a decline in the number of direct buyers.

For intermediate traders, seeking the maximum cost of products is the fundamental guarantee for their profits. Now they have broken the regional restrictions and frequently travel to factories in China and China, and constantly seek more suitable processing suppliers.

And some of the agents in the service area are small customers in non English speaking countries. With the outbreak of the economic crisis in Europe and America, there are 5 points of commission in the plateau which are hard to obtain. Therefore, many agents use their own advantages to pform into a full time exhibition plation for some clothing brands.

Through the exhibition, we can easily find that the advantages of Chinese fabric products are strong customization, and can meet the needs of customers in many directions. But we also see their shortcomings.

Orders for fist products will not drop or rise.

Sheng Jufang, manager of Zhejiang red and blue textile printing and dyeing Co., Ltd.

Most of the professional buyers are attracted by the trend release area when they enter the exhibition, and get the research and Development Inspiration of the next season through the trend analysis.

Our company's booth is located near the "China fashion fabric release area", so there is a steady stream of visitors.

All along, red and blue are determined to develop high quality digital printing fabrics. In the configuration of R & D team, the company introduced designers from Indonesia.

When our products are placed in this exhibition, rich flower styles and exquisite printing technology are recognized by European buyers.

Influenced by European debt, China's textile exports have been affected, but at this exhibition, our orders for foreign orders have not risen, especially the chiffon and pure cotton digital printing fabrics, which have been favored by overseas buyers. The number of field orders has reached 10 million meters. After that, more than 20 overseas customers are further cooperating with each other.

Influenced by the RMB exchange rate and production cost, the price of our products has been raised by 5% this year. Through a few days' contact with the exhibition, most European businessmen have accepted the small price increase, but the requirements for delivery time have been improved.

Through participating in the exhibition, we deeply feel that fast reaction is the necessary capability for the local foreign trade enterprises to expand overseas, and the continuous R & D capability is the magic weapon for enterprises to take orders.

Product innovation and change is king.

Wu Tong, general manager of Nanjing Yi Sai Textile Co., Ltd.

The French TEXWORLD fabric exhibition is a good platform for the main business focused on overseas markets.

On the stage of this gathering of elite multinational companies, China's fabric enterprises must recognize and strengthen their advantages when they want to stand out.

In my view, the advantages of the current Chinese textile industry lie in the relatively complete industrial chain and the wide coverage of products.

And like Turkey's fabric enterprises, they have an advantage in cotton and knitted products. Geographically speaking, Turkey is closer to Europe, which is also a great advantage.

From the point of view of the enterprise itself, it has been developing for many years. The development capability of the series products is outstanding. It can quickly catch the changes of the market demand and develop new and forward-looking fabric products. This company brings the new products of spring and summer in 2013.

At present, I feel that the overseas market environment is: the purchasing power of customers is weakening, and the degree of attention to innovation and change is still very high.

Because of this, the enterprise's innovation mission is more urgent.

The product innovation team development mode of Yi Sai is also diverse. For example, the enterprise has introduced advanced technology and equipment, we will start the new product development from the equipment, and this kind of product colleagues want to imitate is not very easy; at the same time, we will start with the trend of the development of new products, such products are likely to be copied quickly.

Enhance service and stabilize dominant position

Wu Tao, deputy general manager of Jiangsu Dan Mao Textile Co., Ltd.

Enterprises have participated in the French TEXWORLD Exhibition for many years, and have their stable overseas customer resources. Enterprises hope to recommend their new products to old customers through the exhibition platform. This is a major purpose for enterprises to participate in the exhibition.

At present, Chinese fabric enterprises need to face the influence of many factors, such as material price increase, labor cost increase and RMB exchange rate rise, and the advantages of domestic enterprises are weakening. We can see that the production of low-end products has gradually shifted to India, and high-end products have returned to European production. This trend has been more evident since last year.

In the face of this change, in addition to continuing to consolidate the advantages of its own product development, Dan Mao also adjusts from the service mode and rapid response to enhance his competitiveness.

The fashion trend announcement is pleasant.

Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd.

France's PV exhibition and TEXWORLD exhibition, we have insisted on going to the more than 10 session.

Every time we are more concerned about the trend of fashion, this exhibition gives us the most intuitive feeling is "pleasant surprise".

For PV exhibition, because of the seasonal plateau, the overall color of the exhibition is no longer as gray as the previous seasons. The color of this season is very bright, and bold colors can be seen from some famous brands.

In addition, the overall situation of European textile industry this year is just like the weather in Europe. It is very cold. Many European customers are taking a wait-and-see attitude.

All along, the jacquard fabrics in Europe have been doing well, and the products of the day are mainly based on high-end high-end jacquard fabrics. Therefore, we carried out a comprehensive communication with many jacquard professional customers at the exhibition, and the customers who were waiting for them were also high-end brands. The overall feeling was very good, and we could see that the whole jacquard field development situation was very good, and at the same time, the importance of environmental protection for enterprises was deeper.