Adult Version Of Children'S Shoes And Clothing Grafting International Fast Selling Brand

In recent years, the adult version of

Adult edition children's wear children's shoes are popular.

Ah Mei teaches in a certain urban center. Although she is over 30 years old and has become a mother, she has a hobby for many years, that is, buying children's clothing in some children's clothing stores in the city.

"Today's children's wear design, innovation, jeans, windbreaker, double breasted, pearlescent design, and so on, can keep up with the trend of adult fashion, simple, generous and vibrant, not only for children, but also for adults wear."

She said that if you buy parentage and go out with your child, you will feel very warm.

The reporter has learned that there are not many consumers like adult children's children's clothing, so the reporter visited several children's clothing stores in the urban area and found that the size of children's clothing in the market has increased generally.

Liu Kaiding, director of costume design department of Bao de group, Quanzhou children's wear enterprise, said: "strictly speaking, the adult version of children's wear children's shoes in the eyes of the public are actually teenagers' shoes, and the target customers are teenagers aged 14 to 16 years old.

At present, the state stipulates that the youngsters are equipped with the largest size of 155 centimeters. However, due to the different proportions of young people in North and South China, many youngsters actually have a size of 165 centimeters or even 170 centimeters.

Grafting international fast selling brands

In addition to supplying local distributors, the adult children's shoes made by Quanzhou enterprises are also popular in H&M and other international fast selling chain stores.

Bao de group has been producing adult children's clothing for H&M and ZARA for a long time.

Liu Kaiding said, "H&M sent us the design blueprint through Email. We first made the sample clothes to confirm it. After the revision, we began to produce sample clothes, usually more than 20 pieces. Once again confirmed correctly, mass production was carried out."

"H&M's raw material suppliers are on standby in semi finished products.

Once H&M has issued production instructions, these suppliers of raw materials will be put into production. Therefore, in the cooperation with international fast selling brands, the group will also benefit greatly. "

Similar to H&M, he said, ZARA children's clothes are not as fast as their adult clothes.

The common feature of the two is that sales terminals can react quickly to design, procurement and production.

"Foreign enterprises generally can pform the fashion on the same day. H&M and ZARA are generally not more than 7 days from design to production, while domestic enterprises will probably need 1 to 2 months."

Finding the right location is the key.

The foundry mode of Bao de group has explored many children's enterprises.

But there are also different choices.

"We knew about it before, but later we found that the H&M and ZARA models were not suitable for us."

Green Group Chairman Zhao Jianhe introduced that at present, Green group has not cooperated with the international fast selling brand.

Yang Shuqing, a professor at the school of Business Administration of Huaqiao University, believes that domestic enterprises, such as H&M, are a good choice. At least in terms of management capability, technological innovation and design elements, domestic enterprises may be promoted in cooperation.

However, if it is long-term foundry, then the enterprise must have a clear idea of its position.

"If it is located in a production enterprise, who will give it to me, if it is located in a brand oriented enterprise, then the enterprise can not just live on orders, but should do better in brand marketing, create its own brand, and let its own production capacity serve its own brand."

Yang Shuqing said, "in order to produce brand, in the long run, it will make the brand of a company passive."

"Bao de for H&M and ZARA to do foundry, does not mean that Bao de began to pform production."

Liu Kaiding said, "in the past two years, under the influence of the European debt crisis, the overseas trade of the company has declined, and the production capacity of the production line has produced surplus space, which has provided the possibility for the foundry.

The company is now walking on "two legs", and its own brand and OEM OEM are going on. In fact, we started the ZARA OEM, which only started in 2010.