Beauty Entrepreneur Zhou Yanqun: Using Design To Guide Sales

Zhou Yanqun, Chinese cloth art industry The concept of "overall soft clothing brand strategy" and "design guided sales" advocated by beauty entrepreneurs are highly respected by the industry.

Zhou Yanqun said that the development of home soft cloth technology has led the development of the home industry to a new stage. Not only the domestic design industry has been promoted as a whole because of the professional home furnishings, soft decoration designers, but also the home products sales industry has been transformed by the professional home furnishings soft decoration design strength. From the sale of the product itself to the consumption of guided culture, taste and lifestyle, this has led to a fundamental change in the consumption habits of consumer groups, driven by consumption culture and lifestyle.

The design advocated by soft clothing design Culture It has quietly changed people's consumption habits -- from product consumption, functional consumption to the consumption of today's lifestyle (cultural value), which only occurs overnight. Zhou Yanqun said, "in 2011, thousands of professional home furnishings and soft decoration design talents were injected into the home industry, and professional strength achieved the overall level of the industry."

Zhou Yanqun pointed out that the running in development of home furnishing design industry is only in a few years, and the change caused by it is a fundamental change of people's consumption habits. Home furnishings soft clothing design enables customers to realize the harmony and consistency of space style, so as to guide customers to have unified styles of consumption styles, such as traditional American style furniture, traditional style curtains and wallpaper with American style, with old lifestyle lighting, tapestry, Candlestick, furniture and so on, with American lifestyle connotation and historical culture, so as to guide the overall design of customer consumption.

Home furnishings, home furnishings, or single product accessories shop (wallpaper shop, curtain shop, lighting shop, jewelry shop, even paint shop) all begin to introduce home furnishings and soft design ideas, and integrate different home furnishings with different styles of exhibition hall -- by creating a lifestyle and different spatial expressions to achieve the classified sales of products, so as to enhance the grade value of products; at the same time, customers can gain more benefits through the soft clothing consciousness from consumer goods to consumption sets, and then to the overall consumption of space, so that more home operators can get more profits through the overall design of soft decoration designers.

Zhou Yanqun explained that the design of the connotation It's culture. People generally like foreign brands from a practical perspective. However, through the surface of brand, we can see that the cultural connotation of design is the basis for supporting design value, and is also the premise that products are accepted by consumers.

The avant-garde edge of home textile art in concept and form has penetrated into the design field, inspired the exploration of design, and the design has filtered the idea of home textile art into the form and form acceptable by the masses, so that the ideology of design has been embodied. The design of its own advantages (such as technology, materials, technology) itself reflects the change of ideas, and goes into the living space and becomes the aesthetic interest of people.

Zhou Yanqun predicts that home furnishings design is an inevitable trend to guide the overall consumption of customers. The demand for professional furnishings and furnishings for decoration design companies, interior decorator, accessories designers and home products operators will inevitably become a bigger trend.