E-Commerce Channel To Be Optimized

"Nearly 50% of the complaints received by Taobao owners last year were based on channel management rather than infringement."

Yu Siying, vice president of the Alibaba group, said in an expert seminar on intellectual property protection in the field of e-commerce in March 12th.

In recent years, with the popularity of e-commerce in China,

In this regard, Yu Siying explained that traditional economic models use regional distribution, and e-commerce can only break the differences between regions and time in order to achieve rapid dissemination and paction.

Therefore, some regional agents, distributors, and even the general agents in China, take the fight against infringement as the banner, actually restrict free competition, so as to maintain monopolistic market prices and protect their own economic interests.

Wang Bin, director of the mediation center of the Internet Industry Association of China Internet association, said that such cases had been found in the previous research, and the online businesses complained by the infringer showed the purchase bills of regular channels, and the complaint party was brought to court.

"When the monopolistic rights holders want to manage the channel, they will always ask for all the channels to stop when they want to manage their rights." he said, "he got the monopoly sales," Wang Bin said. "Therefore, the optimization of the legal channels may be the normal mechanism to be solved in the next stage, rather than that the notification received is deleted."

Participants said that the principle of protecting intellectual property rights should respect the principle of reciprocity between rights and obligations, prevent abuse of rights by rights holders, restrict free competition and monopoly of market prices. This is also a factor to balance intellectual property rights and promote healthy development of the market.

"Some people believe that the disputes arising from the intellectual property rights in the process of e-commerce are the result of the lax supervision of the e-commerce operation platform.

In fact, to avoid such disputes, it is not enough to rely solely on the supervision and management of the e-commerce operation platform, which requires the concerted efforts of all sectors of society.

Yu Siying said, "as of now, Taobao has done a lot of work on intellectual property rights.

From January to June this year, Taobao handled 47 million pieces of goods infringing intellectual property rights. Among them, in the first quarter of this year, only 25 million of the related information was handled in Taobao's action on counterfeiting and infringement of intellectual property rights.