Apparel Industry, Create Terminal Brand

How to make the brand of clothing brand?

A good brand does not have a slack season; on the contrary, it is a low season in the busy season, and there is no return in all seasons.

We all know that global warming has been around for nearly 15 years. Spring and autumn seasons are very long. Summer and winter are very short. They used to think that clothing is "winter" throughout the year, and now it is not. We can all analyze the seasonal time difference and the proportion of four seasons products in recent years, and analyze our stock occupancy rate.

Two, what is the fashion trend of clothing?

"Women's clothing is an art work that women display the inner world and external beauty. Color is the visual effect of women's temperament to show people. Therefore, there is no absolute trend, colors, fabrics, styles, and choices of what they like. It's the most popular way to display their own unique style and fit for their own free life."

Therefore, what style of clothing brand, what kind of price there are markets, there are customers to buy, but the proportion of the market is different.

The key is to see whether our operators can "fully and accurately" locate their terminal market and product market capacity.

Most companies have been doing this since 2000.

Every profit of a brand clothing company is handed over from the hands of the terminal purchasing agents. All our managers and staff members are just like the various parts in the automobile engine, which are running for the company's goals. The terminal is just like the car maintenance. Our image shop and the terminal of the image counters are not well done. What will the customers think?

1, a brand must be placed in a very accurate location, taking full account of the space structure of shopping malls and stores, and strict space design and display.

2, we should choose a good guide for a wide range of shopping guides. We can train professional knowledge, because terminal consumers are a complex group.

Therefore, I personally see a wide range of knowledge-based, with a certain life experience of the shopping guide.

3, distribute goods according to climate change, national culture and consumption habits in different regions.

4, do a good job in terminal stores, counters display and display of goods; in the process of operation, do three days, a small move, seven days, a big move, and actively and fully demonstrate our brand style, customers can remember vividly.

5, integrate the resources of human resources, build a freeway connected to human brain, and enter a successful community without failure. The goal is that people often need to visit our stores.

6, sales promotion skills, do not have no reasonable reason to often do some negative effects of promotional activities, unreasonable is bound to mislead consumption affect brand maturity process.

7, analyze the sale status of terminal sales data and the variety of goods at any time, reasonably replenish, and the products with good trend are not necessarily going on again. Now it is the era of individuality and rational consumption, and is the period of leisure shopping.

There is no such thing as exploding money, or is it right that our terminals often have something new to show.

Terminal.

A brand terminal is ready, what shopping malls are suitable for you, you can go in, customers will naturally come to you; because I have gone through too much.

I have said a long time ago: making brand is the multiplication and division method in mathematics, not the addition and subtraction. The first step is the key to doing well. We will feel it in half a year, basically mature in three years, otherwise we will have to go bankrupt or work hard for several years.

I conclude that clothing is a cycle of every five years, especially now that the market economy is stagnant, and the disorder of world economic order is more obvious.

Last year when I talked with some bosses about their company, I made some careful explanations and gave some suggestions, but I still insisted on their own wishes.

Friends who have worked in the clothing and apparel industry for a year can read and understand.

In the era of brand consumption, every enterprise and commodity have a card. The cards held in their hands are never good or bad. But once this card is played, it will lose and win.

How to win the brand consumption is the core of enterprise marketing brand strategy.

The essence of a brand is to create trust. The purpose of trust is to be more selected, and to choose a segment, thus occupying the market and gaining profits. The aim of establishing a brand is different, and the standards of trust are also different, and the added value is different.

There is only one way that brands can be born in the consumer brain: one cut into the right, sharp and sharp cut into the brain of consumers, which is actually the core part of the brand strategy of an enterprise.

Because the real attraction of enterprise marketing lies in the fact that regardless of your academic qualifications or qualifications, new marketers and new brands can surpass all the great achievements of predecessors.

In the era of brand consumption, the brand area is the real red sea. The only way to brand is to cut into the minds of consumers. The goal of enterprise brand strategy is to win competition. If we want to win the competition, brand strategy cuts the first knife of the consumer mind, and we must go straight to the result of defeating our competitors. In the era of brand consumption, the only function of brand is to consume, so the key point of enterprise brand strategy is to win the market, stimulate consumption, and bring about a straight up sales volume, which is a successful brand; otherwise, it is a failed brand strategy.