Apparel Industry, Create Terminal Brand
How to make the brand of clothing brand?
Clothes make brands
How to build a foothold in China and even in the world? Here are some questions and Reflections on the establishment of clothing brands.
1. Is there any season for clothing?
A good brand does not have a slack season; on the contrary, it is a low season in the busy season, and there is no return in all seasons.
We all know that global warming has been around for nearly 15 years. Spring and autumn seasons are very long. Summer and winter are very short. They used to think that clothing is "winter" throughout the year, and now it is not. We can all analyze the seasonal time difference and the proportion of four seasons products in recent years, and analyze our stock occupancy rate.
Two, what is the fashion trend of clothing?
"Women's clothing is an art work that women display the inner world and external beauty. Color is the visual effect of women's temperament to show people. Therefore, there is no absolute trend, colors, fabrics, styles, and choices of what they like. It's the most popular way to display their own unique style and fit for their own free life."
Therefore, what style of clothing brand, what kind of price there are markets, there are customers to buy, but the proportion of the market is different.
The key is to see whether our operators can "fully and accurately" locate their terminal market and product market capacity.
Three, how does brand clothing enter the market?
Most companies have been doing this since 2000.
Advertising investment
VI/SI did pretty well. What kind of store counters and good business park image shops also did, but the result was not good.
Yes, all these should be done. I talked with several bosses last year. I said: according to the brand positioning style and price positioning of our company, we should locate the market; we should rationally arrange and occupy the market according to our company's product development capability and supply capability, so that the brand can grow healthily and steadily.
I have written in detail about how to operate in detail, but I always feel that the returns are too slow in operation and I have closed down before the end of last year. We must know that the terminal agents and franchisees now have ideas.
Do not have a lucky heart, the mentality should be correct, steadfast and sincere to make good reputation of its terminal.
Four, terminal create brand
Every profit of a brand clothing company is handed over from the hands of the terminal purchasing agents. All our managers and staff members are just like the various parts in the automobile engine, which are running for the company's goals. The terminal is just like the car maintenance. Our image shop and the terminal of the image counters are not well done. What will the customers think?
1, a brand must be placed in a very accurate location, taking full account of the space structure of shopping malls and stores, and strict space design and display.
2, we should choose a good guide for a wide range of shopping guides. We can train professional knowledge, because terminal consumers are a complex group.
Therefore, I personally see a wide range of knowledge-based, with a certain life experience of the shopping guide.
3, distribute goods according to climate change, national culture and consumption habits in different regions.
4, do a good job in terminal stores, counters display and display of goods; in the process of operation, do three days, a small move, seven days, a big move, and actively and fully demonstrate our brand style, customers can remember vividly.
5, integrate the resources of human resources, build a freeway connected to human brain, and enter a successful community without failure. The goal is that people often need to visit our stores.
6, sales promotion skills, do not have no reasonable reason to often do some negative effects of promotional activities, unreasonable is bound to mislead consumption affect brand maturity process.
7, analyze the sale status of terminal sales data and the variety of goods at any time, reasonably replenish, and the products with good trend are not necessarily going on again. Now it is the era of individuality and rational consumption, and is the period of leisure shopping.
There is no such thing as exploding money, or is it right that our terminals often have something new to show.
Five, where does the value and value of the brand come from?
Terminal.
A brand terminal is ready, what shopping malls are suitable for you, you can go in, customers will naturally come to you; because I have gone through too much.
I have said a long time ago: making brand is the multiplication and division method in mathematics, not the addition and subtraction. The first step is the key to doing well. We will feel it in half a year, basically mature in three years, otherwise we will have to go bankrupt or work hard for several years.
I conclude that clothing is a cycle of every five years, especially now that the market economy is stagnant, and the disorder of world economic order is more obvious.
Last year when I talked with some bosses about their company, I made some careful explanations and gave some suggestions, but I still insisted on their own wishes.
Traditional business mode
The result is regretted; this is the way and ability of my own communication, no way, no turning around.
Six, find comparative advantages and stand out.
Friends who have worked in the clothing and apparel industry for a year can read and understand.
Identical brand
A lot of them can not find their own advantages that are suitable for promotion, sales and persuasiveness, but the difference is even less obvious. There are many factors, for example, the product structure is unreasonable, the terminal image has no characteristics, the sales policy is not practical and flexible, and the advertising is unreasonable.
In the era of brand consumption, every enterprise and commodity have a card. The cards held in their hands are never good or bad. But once this card is played, it will lose and win.
How to win the brand consumption is the core of enterprise marketing brand strategy.
The essence of a brand is to create trust. The purpose of trust is to be more selected, and to choose a segment, thus occupying the market and gaining profits. The aim of establishing a brand is different, and the standards of trust are also different, and the added value is different.
There is only one way that brands can be born in the consumer brain: one cut into the right, sharp and sharp cut into the brain of consumers, which is actually the core part of the brand strategy of an enterprise.
Because the real attraction of enterprise marketing lies in the fact that regardless of your academic qualifications or qualifications, new marketers and new brands can surpass all the great achievements of predecessors.
In the era of brand consumption, the brand area is the real red sea. The only way to brand is to cut into the minds of consumers. The goal of enterprise brand strategy is to win competition. If we want to win the competition, brand strategy cuts the first knife of the consumer mind, and we must go straight to the result of defeating our competitors. In the era of brand consumption, the only function of brand is to consume, so the key point of enterprise brand strategy is to win the market, stimulate consumption, and bring about a straight up sales volume, which is a successful brand; otherwise, it is a failed brand strategy.
- Related reading
- Industrial and commercial tax | Analysis Of Accounting Regulations For Value-Added Tax
- asset management | How To See Company Value From Financial Statements
- Accounting teller | What Needs To Be Noted In The Pfer Of Cashiers?
- Telephone answering | The Best Impression Of Answering Telephone Etiquette Is The Best Impression.
- Company registration | What Are The Secrets Of Hot Off Shore Company Registration?
- Trademark registration | The Main Channel To Solve Procedural Disputes In Trademark Registration Is Highlighted.
- Instructions for foreign trade | The Global Economy Is Recovering Weakly.
- Marketing manual | Remember The Key Points Of Visiting Customers.
- Subordinates | Self Defense Skills For Avoiding Small People In The Workplace
- Industry Overview | The 40 Clothing Brand Enterprises Have Positive Attitude To Inventory.
- 五款絲絨美鞋扮靚早春
- 復古不老土 春裝巧搭最搶眼
- Melbourne Fashion Festival &Nbsp; 2012 Autumn Winter Women'S Wear Series New Releases
- Longchamp&Nbsp; 2012 Spring And Summer "Oh! &Nbsp; My&Nbsp; Dog" Short Films.
- 奧康謀劃發展戰略為實現“黃金十年”保駕護航
- Zhou Dafu Is Committed To Supporting K11'S "Lightness&Nbsp; Of&Nbsp; Being" Art Exhibition.
- The Brand Of Quanzhou Shoes And Clothing Will "Localize" The International Trend.
- Satchi Broke The Men'S Wear "&Nbsp" And Walked The Popular Luxury Line.
- Spring Clothing Is Love Totem &Nbsp; The Ultimate Shape Is Out Of Shape.
- "Shirt Control" Carnival - The Talent Shirt Culture Festival Detonated The Whole City.