Li Jiangang: Secret Of The Seventh Shenzhen International Brand Underwear Exhibition

Li Jiangang, marketing director of Shenzhen underwear Exhibition

A global financial crisis has spread to all walks of life, and the developed economies have continued to show signs of downturn, and overseas investment has entered the Chinese market.

China's women's underwear market is recognized as one of the biggest growth potential markets in the world.

After 7 years of development and exploration, Shenzhen international brand underwear exhibition has successfully entered the ranks of the world underwear exhibition.

With the brand new concept, the seventh Shenzhen international brand underwear exhibition will be unveiled in Shenzhen, the fashion capital of May 11th.

In the international environment, what new changes have taken place in Shenzhen underwear exhibition this year than last year? What are the new manifestations of the international brand in the case of the developed economies in the doldrums? For this reason, the reporter interviewed Li Jian Gang, director of marketing for Shenzhen underwear exhibition.

After 6 years of accumulation in Shenzhen lingerie exhibition, what breakthroughs have been made in the scale of the seventh exhibition?

The seventh Shenzhen

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established, which greatly enhanced the quality of the exhibition and enriched the cultural connotation of the exhibition.

The newly added hall 9 is mainly made up of international brand underwear area; home furnishing area; international.

What is the change of brand this year compared with last year?

At present, the exhibition brand, in addition to the last exhibition of the large underwear brands have been booked, the international well-known underwear brand large area, such as Hongkong's largest Europe and the United States

The participation of many foreign brands has greatly enhanced the international standard of the exhibition.

Compared with the rest of the world, China's economy is still in good operation. We believe that more international brands will be concerned about the Chinese market. The exhibition is approaching. More international brands will also join the Shenzhen underwear exhibition to open up the Chinese market.

From the sixth Shenzhen underwear exhibition, we can see that the exhibition is a highlight of the exhibition. What are the new changes in the group's participation this year?

The scale of local groups has been greatly improved compared with previous years, and the number of industrial clusters has increased.

Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Gu Rao, Jiangmen lotus pond and other underwear gathering areas will intensify their efforts to continue group exhibitions.

What is worth mentioning is that home furnishing exhibitors have made significant breakthroughs in this year's exhibition. The Shantou fashion home furnishing industry development research institute has carried out more than 20 high-profile home furnishing brands such as Katie, Anzhi, Mu Long Shi Jia, Qi Rui, Ru SF and so on in the seventh Shenzhen lingerie exhibition. The exhibitors have been exhibiting the brand of their home furnishings, exhibiting a unified exhibition, concentrating the regional unified display, launching an international perspective, integrating the advantages of resources, and truly realizing the goal of making the home furnishing industry bigger and stronger.

The first admission of the campus is one of the highlights of this year's exhibition. The integration of colleges and exhibitions further illustrates the cultural achievements of underwear education, applies theory to practice, highlights the intersection of underwear exhibition and underwear culture, and creates a fusion of underwear, fashion and culture.

With the historic leap of the exhibition area, there are more worlds.