Lin Yunfeng: Overseas Exhibition Takes The Step Of Internationalization

In 2010, the Textile Fair and Frankfurt exhibition company co founded "

"The financial crisis has made great changes in the consumer market and marketing channels of textiles and clothing in the United States. It needs a more professional and international exhibition service platform to meet the needs of exporters and small and medium American buyers.

Last year, the US market was in the ascended path of market recovery after the financial crisis. After the pformation, the New York exhibition has achieved great success in the internationalization and specialization because of the right direction.

Recalling the successful pformation of the New York exhibition in 2010, vice chairman Lin Yunfeng made the above interpretation.

The 2010 New York exhibition is an important milestone after 10 years of development.

The Textile Fair and Frankfurt Exhibition (USA) Co operated to create three professional exhibitions for the industry: New York international garment purchasing Exhibition (APP), the American Texworld apparel fabric exhibition and New York international home textile purchasing Exhibition (HTSE).

The professionalization of the restructured New York exhibition is more clear and the product layout is more perfect.

Lin Yunfeng pointed out: "the APP brand co founded by the organizers has become a highlight of the pformation, highlighting the idea of" Apparel Sourcing "international clothing procurement.

New York is the fashion capital of the United States. It is located in the three state rendezvous area, bringing together many textile and garment companies.

As the economic center of the east coast of the United States, the radiation and driving effect of its purchasing and market consumption is obvious.

China's leading textile producing countries in East Asia and Southeast Asia have responded positively to the exhibition. South Korea and Pakistan have sent exhibiting groups to participate in the exhibition. The exhibition has provided a diversified platform for the US market.

Statistics show that more than 450 enterprises from 16 countries participated in the exhibition, and over 5000 high-quality professional buyers came to purchase. The scale and internationalization of the exhibition reached a new level.

The successful appearance of APP in New York is in line with the international trend of one-stop, diversified procurement. The organizers have made further internationalization of the brand of the clothing sourcing exhibition to the European continent.

The China Textile and clothing trade exhibition (Paris) is called "CTAF" for short. It is also known as the "Paris Exhibition" by the industry. It was founded by Karlsruhe textile and Trade Promotion Association in Karlsruhe, Germany.

Since 2007, it has moved to Paris, and has entered into strategic cooperation with the world-renowned textile professional exhibition company, Frankfurt Exhibition (France) company, in conjunction with the Texworld fabric exhibition in Paris.

The long history of development and stable purchasing groups make the professional audience of the exhibition stable at around 14000 people.

The CTAF exhibition after cooperation has also been developing steadily.

By 2010, the number of Chinese garment enterprises has exceeded more than 100.

Diversification of the market demand, so that the CTAF exhibition this year also showed new changes.

According to Lin Yunfeng, APP, as the brand of the newly released international exhibition, was successfully released in New York last year and received positive feedback from the industry.

Thanks to the successful operation of APP in New York, the organizer will jointly organize trade associations of major textile producing countries this year to build a multi-dimensional international fashion exhibition platform on the basis of Texworld Exhibition: APP Sourcing Paris.

At the 2011 Paris exhibition, APP will continue to expand as an international brand of clothing sourcing exhibition. CTAF is a key part of APP exhibition area.

Therefore, from this year, the exhibition will become a pluralistic and internationalized window with the Chinese Pavilion as the main force, as well as other countries' exhibition areas, and provide various options for buyers.

"APP should have Paris's color in Paris.

In addition to the concept of clothing procurement, fashion features are essential.

Lin Yunfeng pointed out: "during the operation of Texworld fabric exhibition, Frankfurt has always attached great importance to the operation of design guidance and fashion trends.

In the current fierce competition in the exhibition industry, APP is a new face. The appearance in Paris must reflect the overall upgrading of the industry, and introduce important industrial clusters and clothing brand enterprises to the exhibition.

On the APP exhibition platform, the overall image of the Chinese apparel industry is displayed.

The introduction of industrial clusters and garment enterprises to Paris exhibition will provide more opportunities for contacts and exchanges between exhibitors and Paris and even the new generation designers in Europe. Through effective docking, enterprises will be promoted from OEM to ODM.

New York Exhibition: after pformation, the emphasis is on upgrading.

The successful pformation of the New York exhibition last year, on the one hand, benefits from the in-depth cooperation with the Frankfurt exhibition company. Its rich experience in global exhibition provides a diversified procurement platform for the US market.

On the other hand, after ten years of China's entry into WTO, the export industry has experienced a period of rapid growth. The political and economic factors that affect the market supply chain are more and more complicated.

After the market has completely released the demand growth of Chinese products, the characteristics of demand show the trend of internationalization and diversification.

Chinese textiles have a large scale and volume in the US market. The exhibition is supported by the strength of the industry, providing an international stage for the enterprises, and also a platform for understanding the competitors of the international counterparts.

Lin Yunfeng introduced that in 2011, the organizers will take the following major measures to ensure further improvement after the pformation of the exhibition.

First of all, in the face of the external environment such as the price of raw materials and the rising labor costs and the exchange rate changes, the exhibition platform is used to help the small and medium-sized enterprises in the US market to improve their product structure.

APP is an international professional platform. With the trend of specialization becoming more and more obvious, the division of labor of textile producing countries in this international platform is more and more clear.

China's industrial chain is relatively complete, and Vietnam, Kampuchea, Bangladesh and other countries located in Southeast Asia and South Asia are also incorporated into the global division of labor. In the process of upgrading China's industries, some relatively low cost product production advantages are replaced by other countries.

The platform of the exhibition will also promote the formation of international division of labor and clarify the role of all countries in the global industrial structure.

Second, the American partners of the exhibition will invite the international buyers of fashion designers and home textiles to cooperate with the exhibitors at a high level, and strengthen exchanges and discussions with exhibitors. Through this form of effective docking, the added value and fashion of the exhibitors will be increased, and the comprehensive ability to deal with the US market and grasp the market demand and trend will be enhanced.

Third, in the fabric exhibition area, the organizers invited STYLE SIGHT, a very experienced international fashion trend, to strengthen the publishing function of highlighting the trend of the exhibition, providing value-added services for exhibitors.

It is a good opportunity to actively participate in and join the trend publishing link, and enhance the product reputation and quality publicity.

New York in July 19, 2011 and Paris in September 19th are also worth the industry's expectation.