Garment Accessories Industry: Small Zipper, Big Market.

Through the domestic zipper large enterprise Xun Xing shares, international zipper leading enterprises YKK,

Quality details zipper

According to the clothing association statistics, in 2009, the size of the global zipper market was around 60 billion.

In the high-end market of zippers, YKK has a market share of more than 80%.

The high-end luxury market is dominated by Swiss RIRI zipper.

Domestic zipper production enterprises are mainly small and medium-sized. According to the statistics of China Zipper Association, there are about 2-3 large enterprises with fixed assets of 100 million yuan and annual sales volume of more than 300 million yuan in zipper enterprises.

Competition among domestic enterprises is mainly concentrated in the middle and low end market.

Compared with YKK, there is still a big gap between domestic zippers in terms of technology and technology, but there are obvious advantages in cost price.

Domestic brands are developing rapidly under the background of rapid increase in per capita income in China. For example, American brands, Semir costumes, wedding birds and other domestic brands are growing at an average annual rate of over 30% this year.

With the rapid expansion of domestic brand scale, garment accessories enterprises with a certain scale and brand guarantee are needed.

And the products produced in China before YKK2005 were mainly exported to high-end foreign countries.

Middle and high end

Taste details - buttons

In 2009, China's garment production volume was 23 billion 750 million. According to the statistics of Specialized Committee of garment accessories of China Apparel Association, the market demand of button products in China was about 95 billion in 2009.

According to the statistics of China costumes, the link function of buttons is only 30% now, and 70% of them are decorated.

The enhancement of button adornment function and the rapid growth of brand clothing increased the frequency of buttons. In 2000, the button demand for each garment was 2.4 grains / pieces, while in 2009 it increased to 4 grains / pieces.

The annual compound growth rate of button demand from 2000 to 2009 was 14.6%, which was higher than that of the clothing market of 12.57%.

At present, 50% of the button market is a high-end market. With the upgrading of consumption in the future, the market share of medium and high end buttons will also continue to expand.

The button's function is relatively simple, and the domestic production technology has reached the international advanced level.

Because of the strong decorative attributes of buttons, the requirements for personalized, changeable and fashionable buttons are correspondingly higher in brand clothing design.

This requires that garment accessories enterprises must have more powerful R & D design capabilities, and even participate in the design of brand clothing, corresponding buttons for specific clothing styles and styles.

The core competitiveness of button products is more important on the basis of ensuring a certain quality.

The enhancement of design requires the provision of corresponding design and service staff to key customer companies, which makes the perfect sales network particularly important.

Now, small and medium-sized enterprises are facing fierce competition. The profit of every year is hard to support the continuous R & D design investment and the perfect sales network laying. Large enterprises have obvious first mover advantages. Nowadays, small and medium-sized enterprises are also hard to enter the high-end button market.

Low price is king, big enterprises have no competitive advantage.

And the raw materials of buttons are commodities, and the cost is very pparent.

The industry has such a valuation method: metal button material metal is the main, weighing can be calculated according to weight: for example, the weight of each copper button, the amount of copper per kilogram, and so on, can directly calculate the price of the button.

At present, the domestic small and medium-sized buttons production business has no ability to improve their design and research level, and the products are mainly copied and copied, and the phenomenon of homogeneous product is serious.

Such a competitive environment is close to the perfectly competitive market, and single button manufacturers can hardly raise prices and only maintain a low profit level.

Because button production is labor intensive, labor cost accounts for 15%-20% of main business cost.

The standardization of labor and taxation in large enterprises makes their products cost less competitive than small and medium-sized enterprises.

With the upgrading of domestic consumption, the market share of the middle and low buttons has been shrinking year by year.