Adversity Of Small And Micro Garment Enterprises In Henan

In March 19th, the temperature dropped to zero in Zhengzhou, which was different from the cold weather.

In the past decade of wholesale clothing, Zhao argued that business was not as good as a year, especially in this year.

Ya Meng Da, a trademark registered by Zhao Zheng to his own clothing, is famous for Henan. Women's trousers The difference between the brand "Ya Li Da". "Everyone wants to make the business bigger and stronger, like" Ya Li Da ", but we still have a long way to go. Zhao Zheng.

Small and micro enterprises survive in crevice

More than 20 workers, factories in the vicinity of West Fourth Ring Road in Zhengzhou, and more than 200 trousers per day, are only producing and selling. This is the clothing factory of Zhao Zheng Lai, and it is also the current situation of many small and micro garment enterprises in Henan. Limited by funds, no research and development and design, Zhao Zheng's clothing factory is only working regularly with the clothing studio to buy some versions and improve itself.

Unlike the famous brands' quarterly product launches, many of the small and micro garment enterprises like Zhao Jisai are waiting for customers to pick and choose goods. Jin Rong commercial city has become the base of their product display.

Zhao Zhenglai told reporters that clothes factories like them have many in West Fourth Ring Road and South Fourth Ring Road. This year, everyone's business is not very good. Raw material And the wages of workers are rising. Sale The amount can only maintain workers' wages and factory expenses.

"This year's weather is hot and cold, and it has a great influence on women's trousers. Now we are spending money in spring and summer, weather is not stable, pants are not good enough to sell, and with the impact of stockings and bottompants on women's trousers, business is getting worse and worse." Zhao Zheng.

Zhao Zhao was equally puzzled and Wang Shengcai, the director of Qiao Qi trousers industry.

Wang Shengcai is Zhejiang People first came to Henan to see the potential of Henan's clothing market. Wang Shengcai said: "the clothes in Henan are relatively unconstrained. The first time we are making money with the leading enterprises, what do they do? Later, the leading enterprises began to set up their own brand. When consumers have brand awareness, the days of our small and micro enterprises are not good. "

Wang Shengcai told reporters that at present, Qiao Qi has six fixed agents, others are retail investors, and are familiar customers.

To improve the current business situation, Qiao Qi pants industry wants to increase sales by setting up clothing stores on Taobao.

"Clothing enterprises in Henan accounted for 95% of the small and micro enterprises, the boss usually set up the" five total "(business owners, marketing director, chief financial officer, production director, enterprise manager) in one. Li Gangru, executive director of Henan garment industry association, said.

In Li Gang's view, "small and micro enterprises mostly rely on imitation of brand enterprises. Although they have their own registered trademarks, they do not injecting corporate culture and brand culture." Limited by capital, less financing means, narrow financing channels and surviving in cracks.

However, "boat is small and good turn around", but it reflects its great potential for development, even if it loses money, it can not afford to go anywhere.