Guangzhou International Fashion Festival - September Cantonese Fashion Feast In Dragon Year

September 2012 6-9, 4 days' @ Guangdong fashion -2012 Guangzhou International Fashion Festival The fashion week will be held at the Pazhou Exhibition Hall of the China Import and Export Fair, the largest exhibition in Asia. The exhibition is hosted by the Guangzhou Municipal People's government. The three Guangzhou garment industry association, the Guangzhou economic and Trade Exhibition Service Center and the professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd. are committed to developing a new market-oriented way of "government setting up, enterprises singing opera and professional operation".

It is reported that the exhibition has initially planned forty thousand square meters exhibition area, and has set up four major museums and eight major areas. The four major museums include the international brand building of clothing and accessories, the trend brand hall, the textile and garment making equipment and the OEM OEM processing hall, the surface accessories and the fashion show hall. Eight major areas include: Men's wear area, women's wear area, cowboy sports leisure area, children's wear area, underwear and home clothes area, wedding dress / evening dress area, leather shoes and fashion accessories area, designer corridor and fashion trend publishing area.

This exhibition is not only the best platform for the transformation and upgrading of domestic garment brands, but also the bridgehead for international brands to enter the Chinese market. Consulates and chambers of Commerce in France, Italy, Korea, Japan and new countries will jointly organize textile and garment associations and professional institutions to participate in the exhibition. It is expected that more than one hundred thousand garment industry professionals will be invited to participate in the exhibition, including traders and international buyers, department heads, designers, garment brands and manufacturing enterprises. The exhibition will focus on high-end brand display and professional sales negotiations.

During the same period, there will also be colorful activities such as flower parade, Asian Fashion Festival, clothing brand marketing summit, national dress culture week, top overseas brand show, fashion fashion model competition and so on. Guangzhou's major professional clothing market, clothing Creative Park, brand convergence place and commercial building will become the sub section of this clothing festival. The main venue will form echoes, and share clothing Festival shopping traders and radiation force.

Strong publicity for precision planning

There are 10 channels for the strong publicity of the Guangdong fashion -2012 Guangzhou International Fashion Festival and the Guangzhou fashion week. The 44 initiatives will cover the whole world of the textile and garment industry. (see the promotion manual in detail), the following four aspects:

1, professional media, such as professional website and professional magazine publicity.

At present, specialized magazines and websites such as China apparel net, China brand clothing network, China beauty net, China children's wear net, cowboy net, Huicong net, Alibaba, Baidu, international apparel network, China's first clothing network have been implemented. China clothing shoes and hats net , Huayi net, China brand children's wear net, children's wear net, brand underwear net, fashion navigation net, fashion net, China underwear net, China textile business network, China International Fashion Net, China Women's wear net, clothing accessories fabric business, fabric accessories, fashion bazaar, exquisite life, etc., have reached more than 100 strategic cooperation media, and more than 300 kinds of information of the exhibition, covering more than 5 million professional readers and professional buyers. A strategic cooperation with the Ministry of commerce website: world buyers network and China small commodities network has also been made. Before the exhibition, the buyers and purchasers of the textile and garment industry will be selected. After the official website of the exhibition www.gzgigf.com was launched, there was an advertising exchange link with hundreds of top ranked Internet media, and nearly 100 million people in the radiation clothing industry.

2, mass media publicity, such as TV stations, radio stations, newspapers, portals and so on, will launch intensive propaganda in the later stage. At present, we are also planning to plan a fashion column with the TV station, and invite the mainstream media to conduct a thematic discussion on the dress culture periodically.

3, the precise invitation, through the provinces and cities, Hong Kong, Macao and Taiwan clothing association, high-end high-end department stores, professional markets, law, beauty, and other chamber of Commerce, etc., to point to point the invitation to cover the global professional buyers. The 36 professional buyers invited by the organizing committee invited the team to be responsible for the international buyers and the national clothing agent franchisee database, which has already assembled 578 thousand garment industry dealer data and international buyers. This is also the most professional core competitiveness of this clothing festival. The organizing committee will also send 600 thousand invitations through SMS, fax, mail, telephone and other channels of global distribution. The ten thousand volume of the conference and exhibition will focus on the mainstream wholesale market and the mainstream department stores in the whole province.

4, the exhibition will also focus on the use of new media such as Sina official micro-blog as a key promotion.

Micro-blog has become recognized as the most powerful modern mode of communication. Sina landers will be able to visit Sina micro-blog. If you search "Guangdong fashion", you will be able to find the official micro-blog of "Guangdong fashion Guangzhou International Fashion Festival". At present, micro-blog has more than 20000 fans, and is widely concerned by many businessmen, designers, brands and professionals in the industry.