Shoes And Clothing Enterprises Online Shopping OEM Transformation Opportunities

Online shopping "OEM" is a good opportunity for transformation.

China Customs head office Data released recently showed that China suffered a trade deficit of 31 billion 480 million US dollars in February and a surplus of US $27 billion 280 million in January.

Shanghai Shang Hong shoe industry was originally a branch of back shoe. In 2000, the Huili General Factory went bankrupt. The upper shoe industry had to restructure.

After the restructuring, the Shang Hong shoe industry caught up with the good year of foreign trade orders, and began to take some foreign trade orders. At that time, the Shang Hong shoe industry and Shanghai's other more than 40 enterprises producing vulcanized shoes and rubber shoes were relatively good. But after a long time, after 2008, the financial crisis, the appreciation of the renminbi, the rising cost of labor and other factors led to the collapse of these shoe companies in Shanghai. "At present, there are only 5 enterprises in Shanghai producing vulcanized shoes like ours, with relatively good quality products." Shang Hong shoe industry chairman Hu Qilong said.

The decline in exports is closely related to the decline in demand in Europe and other markets, which has led to a new round of "cold winter" in China's manufacturing industry.

In 2011, in the "fan guest ceremony", Chen announced that the sales of canvas shoes for all customers amounted to 5 million pairs. And the order of canvas shoes also makes Shanghai in a difficult way to survive. Shang Hong shoe industry Back to life, and become the largest supplier of canvas shoes.

The same story also happened on Taobao's big sellers, such as Han Du house, rash and silk, and seven grid. In order to better grasp the needs of users and reduce the risk of inventory, large sellers reduced the number of days of inventory turnover of traditional brand clothing enterprises to 60 days to 90 days in 180 days. Many traditional foundry enterprises have adapted to 10000 bulk orders which are ordered, but they are not suitable for small or medium-sized batches of 200 or so batches.

Under the new mode, the Internet brand maintains close communication with manufacturing enterprises, not only requires manufacturers to achieve quick response and timely production, but also strictly control the quality of products. In such a situation, the raw material procurement of the foundries must also be adjusted.

The rise of online shopping has brought more and more opportunities for growth to Chinese OEM enterprises. According to the AI data report, in 2011, the scale of online shopping transactions in China amounted to 773 billion 560 million yuan, of which clothing was more than 220 billion yuan. In addition to customers, hundreds of hundreds of annual sales of more than ten million yuan, or even hundreds of millions of yuan, were produced on Taobao.

　　 Overseas Foundry Enterprises Transformation to online shopping brand OEM, although not as large as convenient, but the small batch mode will have a better margin space, and no need to bear the risk of exchange rate fluctuations.

In the Pearl River Delta and the Yangtze River Delta, foreign trade enterprises are numerous. Although e-commerce can not fundamentally change the business models of these OEM enterprises, it can not shake any industry pattern, but changes and miracles are taking place.

Zhou Dou, who has been in fashion for ODM for 20 years, has worked with all the big clothing brands in the world. When he decided to start his own Internet brand business, he had excellent industrial quality and design level. Based on this, Zhou Dou has built a clothing business brand brand, leno in the past 3 years to achieve sales of 100 billion yuan.

The traditional OEM enterprises only change the order from partners to purchase orders. In fact, the biggest opportunity that the e-commerce market brings to the OEM enterprises lies in the fact that the manufacturing industry can make its own brand at low cost and thus have a better premium capability. This is the easiest transformation path for many generations of OEM operators, who are OEM companies and earn meager profits.

　　 Learn to create brand by external force.

A factory building, dozens of production lines, each worker division and cooperation, mechanically responsible for the part of their craft.

After wearing dozens of processes to become finished products, day after day, year after year, the essence of factory management is: order, accuracy and efficiency maximization.

However, for the operation brand, what it needs is not precision, not step by step, but sharpness, publicity and creativity. Looking at the growth history of all brands, they are all branded with brand characteristics.

For OEM enterprises, orders for e-business enterprises need not be changed too much. At the most, they are minor changes in the supply chain, or adjustment of production lines. The increase or decrease in costs will not involve any changes in bone and steel. However, in order to transform the brand, this is a huge project that needs to change the gene of the company.

Although the Internet channel has brought the relationship between users and enterprises closer, the Internet channel has developed its inherent patterns and rules after years of development. Compared with traditional channels, this is another completely strange river.

Both Shenzhou company and Mona Hosiery Industry are cautious about making brand on the Internet. They have realized that not everyone can play the Internet brand like a customer.

In fact, for OEM enterprises, e-commerce is not the master key to open the brand door. Many domestic traditional brand enterprises often set up new companies to build new teams when they are involved in e-commerce. For example, BELLE and Yintai department all take this route.

Therefore, OEM enterprises can not believe that their quality is excellent, they will surely get the favor of users. In order to make use of the Internet channel to build their own brand, OEM enterprises need to follow the rules of brand operation as well as the rules of the Internet channel. From the very beginning, instead of taking the whole line, it is better to use external force to make use of the existing platform, first try to find out experience, then build up a professional team.

Even on the Internet, Build brand It is also a process of gradual and steady progress. The so-called "Rome is not built in a day", self created brand is the same reason.