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From Mogujie.Com, "Her Economy" Has Become A New Round Of Market Segmentation.

2012/3/23 19:01:00 15

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Mogujie.Com Her Economic Network Consumption

The promotion of women's economic status drives the development of "her economy" market

"Women always feel less clothes in their wardrobe".

Female consumer market

The magnitude and vitality of it.

The trend of "her economy" quietly becoming the dominant force in the next round of market segmentation is more and more intense.

Unlike men, women often use shopping as a way of releasing their emotions and relieving stress. Their addiction to shopping sometimes exceeds their dependence on their partners.

According to the World Bank statistics, by 2014, the total amount of global women's income will reach US $18 trillion, and its annual consumption expenditure will reach US $28 trillion.

Women's consumer market not only includes fashion, cosmetics, jewelry and so on, but also specially designed mobile phones, laptop computers, cars and so on. Women's e-commerce websites are also in full swing.

Let's take a look at the weight of women in the attractive cake of e-commerce. What is the weight of women in the attractive cake? The China Internet Information Center released the survey report of China's C2C online shopping. Nearly 80% married women hold the "financial power" of the family. As the most determined follower of fashion, women have become the role of Internet consumption.

The report points out that the number of buyers and sellers of women exceeds men in the most popular clothing, cosmetics and jewellery trade on C2C.

In addition, female buyers also exceed men's buyers in food and health products, home appliances, toys and infant products, pets and pet products.

In addition, in the e-commerce market, 82% of the Amoy brands are women's brands. Currently, more than 65% of the hot group buying websites are women. Domestic smart businessmen have tried to break the market for women. A female shopping website called Payeasy in Taiwan has reached the top three share of online shopping by women alone.

network

The reason why it can quickly become a distribution center for women's purchases is that women are easily influenced by people, and their psychology of following suit and conformity is serious. The Internet provides a platform for women to express their opinions and accept opinions.

With the improvement of women's economic and social status, "her economy" is becoming more and more permeated into people's lives.

Especially in the field of electronic commerce, more and more domestic B2C providers began to play the leading role in women's licensing.

In the purchase of household consumer goods, 55% were completed by female family members, 30% were completed by men, and 15% were jointly purchased.

Some analysts say that the main reason for women to dominate the family economy is that women are more concerned about the details of household spending.

In addition, online shopping will make women more ignorant of figures and make consumption a habit.

Vertical women's consumption websites are hot.

B2C website wins new profit point

In the "38 quarter" that was not long ago, the major websites seized the opportunity to set off the climax of shopping, and began to seize the opportunity when they were still away from the "38" women's day for more than a week.

In order to open up new users, ease inventory pressure and promote new products, 1 domestic stores, Jingdong mall, Dangdang, Le Tao and other domestic B2C companies launched different promotional packages for 38 women's day in March 8th.

The annual consumption feast for women before and after women's Day is just the tip of the iceberg of huge female consumption. In recent years, with the improvement of women's economic status, "her economy" has become an economic form that can not be ignored.

As early as 2007, attention was paid to "

Her economy

Venture enterprises are also increasingly favored by venture capitalists.

There are endless financing cases with women's life service and mother child consumption as the business concept.

Meng Baasa, a woman's clothing website that sells women's underwear, has been invested recently. The baby tree, red child and cradle net, which are mainly maternal and infant, have also received tens of millions of investment.

The annual revenue of the old female website Ruili Women's network and the Pacific computer network women's channel has reached the level of ten million yuan.

Mogujie.com, which has just been launched in early 2011, has gathered more than 2 million young female users, with more than 700 thousand members visiting each day.

Li Yanzhu, director of mogujie.com brand, said: "women will be the main consumers of e-commerce in a long time. The consumption market space of women is very broad. We will continue to concentrate on the market of women.

The loyalty of female users is much higher than that of male users. They are more adept at telling and sharing characters, which can give a faster way to the word of mouth communication effect.

Mogujie.com

From the day of its establishment, Li Yanzhu was determined to achieve the ultimate goal of "her economy" so that fashionable girls could enjoy themselves in mogujie.com.

Apart from giving women a platform for fashion sharing, they also need to focus on women's spiritual needs and strive to create the most fashionable women's community.

"Women's lives are not just shopping, they also have more psychological needs. This is a complete community must have.

The most important thing about her economy is to let women feel that we understand her.

Li Yanzhu said: "from mogujie.com's website, we see that apart from clothing, beauty, accessories and other women's favorite things, food and home entertainment channels are quietly on the line.

The mogujie.com food channel has attracted many women's favorite foods.

We believe that women are getting stronger and stronger, but they are more mentally insecure and belonging. So we can find women's psychological needs in time and help them in time.

Mogujie.com has made many preparations in this regard, and a series of emotional topics also appeared on its website and official micro-blog.

As a website that focuses on shopping for women, so far as the largest fashion B2C shopping website in China, the overseas professional acquisition team established in the United States, Britain, France, Japan, Australia, Italy, Korea and other countries has ensured more than 1000 global fashion brands and 40000 kinds of merchandise.

In fact, it is more than just the "good fortune" of her network, such as "her economy", such as Quan Mai, fan Ke Cheng, Mai Bao, and so on. She also made special adjustments to the types of products for women's online shopping, and put them on the label of "fashion online shopping platform" to develop rapidly.

"Her economy" is gradually becoming a very strong value-added industry. Now the market competition has just begun. Only by "making the best of her economy" will it become the winner in the future.

There will be new segments in the future market, and the demand of women will never end, and the market value of "she" will never be finished.