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China'S Most Competitive Clothing Brand Underwear News Survey

2012/3/23 19:11:00 11

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The theme of this special issue of the CHIC Expo is: "Competitiveness - increasing momentum and reducing potential", and jointly launched the first "China's most competitive brand news survey". It mainly investigated eight fields: Men's clothing, women's wear, casual wear, designer brand, children's clothing, underwear, cashmere wool, professional market and so on. We found that these important areas of Chinese clothing industry and the achievements of important leading brands combined into the existing pattern of the industry, and how their competitiveness will determine the future of the whole industry.

Love: Lady collar dancer

Brand review: in 1993, "admiration" was born in the capital of Beijing.

Aimer

The headquarter of the group is located in Wangjing science and Technology Park, Zhongguancun Electronic City, Beijing.

Since its establishment in 1993, it has been continuously monitored by the China Business Federation for the first time in the "China's underwear market share" and has been actively expanding its overseas market.

In the past 10 years, China has established a marketing network across the country, and has set up more than 300 image counters in major shopping malls in the country.

Adhering to the brand concept of "creating beauty and conveying love" and "brand of exquisite, fashion and elegance", we pursue the organic integration of Oriental elements and international popularity in style and create a Chinese style internationalization.

High-end

Brand image.

An Li Fang: the "behind" of elegant underwear

Brand review: the 37 year old Zheng Mintai group was founded in 1975 by Hongkong, and was listed on the main board of Hongkong in 2006. It is a famous underwear enterprise engaged in the research, design, production and sale of women's underwear.

An Li Fang is headquartered in Hongkong and has large production bases and office buildings in Shenzhen, Changzhou, Shandong and Shanghai. It has more than 1700 unified counters and exclusive stores.

Ann Li Fang has a strict ISO quality assurance system, and is the first company to get the certification of "China Environmental Labeling Products - Eco textiles" in the same industry. From 1996 to 2011, Ann Li Fang won the National Bureau of statistics for 15 consecutive years.

enterprise

"The first sale of similar products in the country" is awarded by the industry information dissemination center.

Ordifen: Women's care for cultural disseminators

Brand review: brand development in recent 20 years, from lingerie culture, underwear wear and design style, Ordifen continuously sends an important signal to consumers, that is, "Ordifen is a female caring envoy", Ordifen integrates public welfare and environmental protection into brand culture.

Since 2000, Ordifen has launched the "995 rescue milk" breast health charity activities every year. Since 2008, Ordifen has been combining fashion and environmental protection with the theme of "love fashion, love environmental protection".

In recent years, it has incorporated environmental protection into product research and development. It has developed a new "bra without steel ring" and used innovative environmental protection fabrics to convey Ordifen's meticulous care culture.

Charshal: designer of high-end underwear

Brand review: CORSETC is a high-end underwear brand co founded by Shenzhen Yi la la apparel Co., Ltd. and the Italy design team. The underwear concept of Italy is injected into the brand culture, and the design elements of Italy are combined with the Oriental style plate making, so that women's self thinking can be further sublimated with the unique cultural language of underwear.

Cosial advocates that women love themselves, love their relatives, love their friends, love life, love beauty, understand how to manage their lives, manage their love, and enjoy the life of intellectuality, fashion and art.

Bronze bull: revival of time-honored brand

Brand review: Beijing copper cattle Group Co., Ltd. was founded in 1952.

Bronze Bull has been adhering to its professional strength for more than half a century. It has 21 patents of invention and design patent.

As the only scientific research and strategic partner of China's astronaut center, the bronze bull group has contributed to China's manned space industry.

"Shenwu", "Shenzhou VI" and "God seven" astronauts travel in space in bronze underwear, realizing the dream of flying Chinese people.

Sang Fulan: brand awareness is rising steadily

Brand review: Dalian sang Fu Lan Industrial Co., Ltd., the predecessor of Dalian sang Fu Lan Fashion Co., Ltd. was founded in 1997, has formed a development, design, production and operation of women's underwear based group business.

In many years of operation, "Sang Fu Lan" always adheres to the brand concept of "fashion, elegance and humanity".

In 2005, Sang Fulan was named "top 100 enterprises in China's clothing industry".

While providing good lingerie products for women, Sang Fulan also spread women's underwear culture to enable women to get healthy, rich and high quality life.

Manifen: leading market share

Brand review: it was founded in 1996.

In March 2010, Manifen was appraised by the China National Commercial Information Center of China Business Association as "the first eight consecutive years (2002~2009) to be the first in the market of similar products".

Now the Manifen brand has a clear product positioning, so that the brand has an international vision and development blueprint, and has also been affirmed by the society.

In October 2006, Manifen was recognized by the State Administration for Industry and Commerce Trademark Office as "China's well-known trademark".

Asia: market differentiation competitive advantage

Brand review: Asia (International) underwear chain group is a large comprehensive underwear enterprise integrating R & D, design, production and sales.

Asia (International) currently has three independent production bases in Zhejiang Jinhua, Jiangsu Huaian and Guangdong Dongguan. The products cover bra, underwear, household clothes, thermal underwear, men's trousers, women's trousers, harness, stockings, swimsuits, yoga suits and other underwear products.

Today, the group has a number of wholly-owned subsidiaries, with an annual output of about 1500000 dozen underwear, and its products are sold well in more than 70 countries such as Europe and the United States.

Three guns: brand awareness remains high

Brand review: Shanghai three gun (Group) Co., Ltd. is a three gun brand.

Underwear

The famous Shanghai knitting nine factory, a brand group formed by self development and advantage expansion, entered Shanghai's leading Limited by Share Ltd in 1998 with high-quality assets.

Three gun brands include three gun brand, goose brand, chrysanthemum brand and gold cup (socks).

The three gun has strong R & D and production strength, its technological innovation that keeps pace with the fashion trend, and its long-term strategic cooperation with many world-famous enterprises, making the product development of three guns has been at the leading level in China.

Ancient and modern: exquisite products

Brand review: Shanghai ancient and modern underwear Co., Ltd. is a professional female underwear company integrating industry and trade. It is a "Chinese time-honored brand" enterprise and passed the ISO9001 quality system certification in 2001.

The sales and market share of ancient and modern underwear products has been the forefront of the underwear industry in China for many years, and exported to France, Italy, Sweden, Finland, Canada, Australia, Japan and other countries all over the world.

High quality service is the potential economic benefits of enterprises. The ancient and modern bra not only refers to the products with excellent quality, but also the famous brands that win the market by service.