Shenzhen Underwear Exhibition: Fashion Encounter Culture -- Interview With Li Jiangang, Marketing Director Of Shenzhen Underwear Exhibition

Reporter: after 6 years of accumulation, what breakthroughs have been achieved in the scale of this underwear exhibition?

Li Jiangang:

The exhibition area of this exhibition is more scientific, reasonable and more complete than last year. For the first time, the international brand area, home furnishing area and campus area were established, which greatly enhanced the quality of the exhibition and enriched the cultural connotation of the exhibition.

The newly added hall 9 is mainly composed of 6 parts: the international brand underwear area, the home clothing area, the international fabric area, the Chinese underwear culture concept exhibition area, the underwear and fabric comprehensive area, and the mechanical equipment area.

In order to ensure the effectiveness of the exhibition, the organizing committee has increased the professional audience's invitation to strive for more franchisees, agents, shopping malls, representatives and professionals to visit the exhibition.

Reporter: what is the change of brand this year compared with last year?

Li Jiangang: at present, the exhibitors brand besides the last major underwear brands have booked booths, international famous underwear brands also have a large area, such as Hongkong's largest European and American underwear brand importer and general agent Private Shop with many of the world's top brands of underwear, pajamas, self-cultivation clothes, household clothes and swimsuits and other brands. Many foreign brands participated in the exhibition, greatly improving the international level of the exhibition.

Compared with the rest of the world, China's economy is still in good operation. I believe more international brands will be concerned about the Chinese market.

Reporter: from the sixth Shenzhen underwear exhibition, we can see that the exhibition is a highlight of the exhibition. What are the new changes in the group's participation this year?

Li Jiangang: the scale of local groups has been greatly improved compared with previous years, and industrial clusters have increased.

Shenzhen Gongming, Foshan South China Sea, Zhongshan Xiaolan, Puning quicksand, Shantou Chen shop, Jiangmen lotus pond and other underwear gathering areas will intensify efforts to continue group exhibitions.

It is worth mentioning that home furnishing exhibitors made significant breakthroughs in this year's exhibition: from Shantou City

With the historic leap of the exhibition area, the participation of more world-famous brands and the further promotion of the promotion efforts, we believe that the seventh Shenzhen international brand underwear exhibition will go to a new level in terms of popularity, professional audience and exhibiting effect.