Shoe Companies Lack The Quality Of Brand Operation. After All, It Is For Others To Marry.

But Wenling

How to break the bottleneck restricting the development of footwear industry?

Cultivating entrepreneurs is the key.

Li Dinghai, an inconvenient person who runs a business in good faith, runs his life with love and wins respect and admiration.

The Taizhou Eagle Eagle Footwear Co., Ltd., founded by him, has successfully achieved scale, branding and refinement in less than 20 years, especially the standardized management, excellent quality and successful marketing strategy. The brand "exclusive dragon" has gradually gained popularity in the domestic children's shoes industry.

Fordelon, chairman of the footwear industry Co., Ltd., Zhu Fude, is under 40 years old. With the assurance of fashion and popularity in the market, he resolutely abandoned the OEM production, focused on brand operation, and designed outstanding footwear to enable the company to seize a good market share.

In just two years, the image store of Fu Long lung shoes has opened more than 30 stores nationwide.

Po lett Shoes Co., Ltd. Chen Huagen, Taizhou crown Qi Shoes Co., Ltd. Pan Youfu, Zhejiang good brother Shoes Co., Ltd. Li Chuanfa......

Behind every name, there is a moving story.

It is these shoemaking entrepreneurs' unremitting efforts that the shoe leather industry in Wenling has gradually developed and expanded from low end to high end, from non brand to brand.

They are using their own practice to prove that an entrepreneur with vision and ambition is willing to endure hardships. He will search for himself without raw materials; he will raise money without money; without technology, he will learn by himself; without equipment, he will make or introduce himself.

"The best investment for the government is to build a platform through multiple channels and cultivate a group of entrepreneurs."

Pan Kecheng, Secretary General of the Wenling shoe and leather industry association, said, of course, the industry associations should also strive to build a useful platform for the growth of Entrepreneurs: organize learning and communication, create a positive atmosphere, stimulate thinking, broaden their horizons, and enhance the concept of enterprise management development.

"What kind of boss is there?"

This is Cai Jianhua, chairman of Taizhou Bo Yang Shoes Co., Ltd., and is also the consensus of the business community.

The formation of an industry can not rely solely on scale enterprises.

There are 6004 shoe enterprises in Wenling, but only 200 of them have output value of more than 20 million yuan. They have 1 products from the State export inspection, 5 well-known trademarks in China, 4 national inspection free products, 4 provincial brands, and 7 famous brands in the province.

Early aware of the short legs of Wenling shoes, Zhejiang Province, through various efforts to make up for the shortcoming, now is the brand winner.

"In WAL-MART, Auchan and other supermarkets, there are our brands on the middle shelf shelves."

In Lin Mingbiao's view, the low price advantage of Wenling shoes is not contradictory with brand building.

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The lack of brand operation and good quality are ultimately for others.

Therefore, some people appeal: Wenling can follow the example of Fujian and Quanzhou to carry out large-scale renovation of small and micro shoe enterprises, at least to turn off 3000.

This kind of voice comes mainly from some administrative departments. It is considered that the number of small businesses is large and the management is difficult. Especially, some "three in one" shoe enterprises are often the hidden dangers of fires. A large number of migrant workers will also bring about social security problems, as well as recruitment difficulties, environmental pollution and so on.

However, reporters interviewed found that many shoe companies on the scale do not think so.

Sheng Jianyong, chairman of Zhejiang Zhuo Ling shoes industry Co., Ltd. made it very clear that the development of Wenling footwear industry is inseparable from a large number of small and micro shoe enterprises.

From this point of view, Lin Mingbiao, general manager of Zhejiang's Zhejiang Province (Group) Co., Ltd., Cai Jianhua, chairman of Taizhou Bo Yang shoes industry Co., Ltd., and Taizhou Zheng Bao Shoes Co., Ltd.

Some people in the industry have analyzed the value of scale enterprises because of the existence of small shoe enterprises in Wenling.

It is they who expand the output of shoe industry in Wenling and expand the influence of Wenling shoe enterprises; they are the entrepreneurs of Wenling's new generation of shoe manufacturers; they are the marketing team of Wenling footwear industry; they also form a complete industrial chain of Wenling footwear industry, so that the Wenling shoe industry can always maintain low-cost competitive advantages, and some shoe companies that have moved out of Wenling have to move back to prove it.

Development requires good soil.

Like Fujian Jinjiang and Guangzhou Dongguan, Wenling is one of the main production bases of Chinese shoes. However, the former is dominated by large and medium-sized shoe enterprises, while the small and micro enterprises in Wenling are the majority.

"We should not shut down small and micro shoes because of fire hazards, social security risks, environmental pollution and other problems. As long as the relevant government departments attach importance to them, these can be managed well, and Wenling will have successful experience."

Some industry insiders say.

Chengbei street is one of the four main shoe enterprises in Wenling. Since the implementation of "four systems of safety production", the number of enterprises with "three in one" hidden danger has dropped from 132 in 2007 to 29 in 2011, and the number of fire accidents has dropped from more than 60 in 2007 to zero in 2011. There has been no major social order, environmental pollution and other problems. At present, some people in the street are in contact with the relevant departments of the Chinese Academy of Sciences, introducing specialized equipment to deal with shoemaking leftover materials and reducing environmental pollution.

To make Wenling shoe industry bigger and stronger, we need to do a lot of work, such as helping enterprises solve the problems of financing difficulties, recruitment difficulties and land use.

But at present, enterprises need the government's policies to safeguard the normal competition order of the footwear industry and guide the pformation, upgrading and strategic adjustment of enterprises.

Labor shortage is a concern for entrepreneurs, but what worries entrepreneurs is more.

How to resolve this contradiction and build a harmonious labor relationship? The New River wool sweater industry adopts the wage collective bargaining system -- how much wages the workers take, and the workers, business owners and industry organizations are open to negotiate and decide, which is worth learning from.

In addition, while managing the regular tax payment of large enterprises, we should also introduce the micro enterprises into the scope of tax payment, pay equal attention to the internal and export taxes, establish a standardized tax system, ensure fair competition, safeguard the intellectual property rights of footwear enterprises, set up scientific and technological progress awards, encourage innovation, conscientiously implement the related treatment of introducing talents, such as medical insurance, children's admission, preferential purchase and other supporting measures, so as to bring in and retain talent, support industry associations, give full play to the role of industry associations, and establish local brands of Wenling footwear industry, such as Pujiang's children's shoes and Quanzhou's sports shoes, forming Wenling's local brand.

Zhao Jianning, Party committee member of Wenling Industrial Economic Bureau, told reporters that at present, this series of work is advancing in an orderly way.

The development of footwear industry in Wenling needs support from all sides in order to improve the good soil for the development of footwear industry.