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The "High Quality" Instead Of "High Speed" In Chinese Women'S Clothing Industry

2012/3/29 9:58:00 9

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Women'S Clothing Industry Looks At High Quality And High Speed.

Who does not want to make money in making clothes? Making money is the right and obligation of enterprises.

But the actual situation is not.

With the domestic

Women's clothing market

Competition is getting hotter. Some brands are willing to take a big price in order to occupy the market or crush their opponents.

From this point of view,

Shenzhen women's wear

It is worth studying.

Shenzhen Clothing

It's a mystery.

It develops at an amazing speed.

In the past 20 years, the proportion of industrial output value of Shenzhen's own brand has risen from less than 5% to over 80%; in the past 10 years, its private brand has increased from less than 200 to 1200; in the past 5 years, the total economic growth of the industry has increased by 25% per year, which is higher than the average annual growth rate of 10 GDP in Shenzhen.

Its "helmsman" is unhurried.

Leading enterprises are not concerned about the scale of expansion, and industry associations are "not worried" about rising manufacturing costs.

It is in the extreme perseverance of speed and scale and the extreme persistence in quality and efficiency that Shenzhen clothing brands occupy 60% of the domestic shopping malls and monopolize three yuan in the ten sales profit margin of China's garment industry in 2010.

At the beginning of 2011, China's manufacturing industry suffered from the "three shortage" dilemma of electricity shortage, shortage of money and shortage of human resources.

However, the Shenzhen garment industry, which has gone a step further, is no surprise.

"Raw materials for enterprises may be produced in Dongguan, products are processed in Suqian, and channels are all over the country. Processing enterprises account for less than 20% of Shenzhen's clothing industry. Most enterprises will not worry about" three wastes ".

Shen Yongfang, President of Shenzhen garment industry association, said.

In the 80s of last century, more than 1000 garment enterprises and 400 thousand workers in Shenzhen were engaged in processing export.

With the rapid growth of China's garment industry capacity, Shenzhen garment industry, which is at the forefront of industrial pfer, is the first to feel the urgency of pformation.

"At that time there was no market, no design. The fate of the enterprise was pinched in the hands of others, like duckweed.

Finally, exporting a shirt will earn 7 yuan for processing fees, and pay for rent and labor.

Zhu Chongyun, chairman of Limited by Share Ltd in Shenzhen, recalled.

Reducing the proportion of manufacturing links and upgrading to the two sides of the "smile curve" has become the first choice for garment processing enterprises to pform their own brands.