Hongkong Fashion Brand "Hug" To Rush Into The Mainland Market

Sponsored by the Hongkong TDC.

Spontaneously formed by many young designers.

Designer Mad told reporters that the purpose of their participation is to "collectively enter Beijing".

In his view, opening up the mainland market is a sign of success.

Brand collection shop is also known as "brand concept store", that is, in a unified name store, it brings together several brand new products.

Although each brand's style and design concept are not the same, it has become a concern brand collection shop.

There are many kinds of fashion brands in Hongkong, and designers have a high degree of internationalization.

But the Hongkong fashion brand featuring "small and fine" is difficult to compete with European and American brands in the high-end market in the mainland.

Therefore, some brands or designers can develop the mainland market by joining the congregation store.

The appearance of collection stores eliminates the complicated work of individual brands in registration, logistics, storefront design, and saves the time and cost of products entering the market.

The HH brand collection shop of Hongkong YJ Holdings Limited has entered the mainland market two years ago and now has more than 50 stores.

Chief executive Shen Jiayi told reporters that their recent plan is to open more than 70 stores in the mainland.

There are more than 40 brands in the HH store. Apart from the local designer brand in Hongkong, there are many clothing brands from Europe and America and Asian countries.

"The market demand in the mainland is very diversified. It can be said that any fashion brand in the world can find customers here.

For Hongkong or overseas brands, the best way to quickly open the mainland market is to enter the store.

They are responsible for brand design, and we are responsible for marketing. "

Shen Jiayi believes that Hongkong garment industry has been dealing with the mainland for more than 30 years, and is familiar with the circulation environment, quality needs and urban culture of the mainland. This is the most important advantage of Hongkong brand collection shop.

In the past 3 years, as a foreign trade promotion agency of Hongkong, Hongkong's TDC has also actively participated in the construction of Hongkong brand collection store.

Its efforts to create "Hongkong Design Gallery" has become a highlight of this Expo.

In the exhibition hall of the Hongkong Design Gallery, the reporter read many works of local designers in Hongkong, including jewelry, watches, accessories, bags and so on. Although their styles are different, they all show the ability of Hongkong designers to grasp the international fashion trend.

According to Zhou Ruisheng, director of manufacturing development in Hongkong's TDC, the purpose of opening up the Hongkong Design Gallery is to build a platform for docking Hongkong brand products with the mainland consumer market, thereby promoting the implementation of CEPA between Mainland and Hongkong.

At present, the "Hongkong Design Gallery" has opened a physical store and an online store in Beijing Oriental Xintiandi and Taobao.

Over the past two years, the Hongkong Design Gallery has introduced more than 100 Hongkong designers to mainland consumers.