Six Worst Start Ups

Do you also think about it?

"Every girl has a small shop dream", uh,

You may still be a person who has seen many successful stories.

You may think in your head, "even XXX has been successful." the tragedy is, you really quit.

Don't dream! You even feel "funny" when you call a "dear". Do you think how to deal with people who have all sorts of weird requests and spend ten yuan to feel that they are God?

Entrepreneurship is a big deal. Do you believe that you are ready for these?

Don't always look at "inspirational articles" or "calm down" from the stupidest business in our minds.

Don't do these entrepreneurial dreams.

8 worst start ups

Case1: don't believe in your dream: don't think about the dreams of young people as early as possible.

Stones and bald heads are a pair of backpackers who travel all around. In 2011, they came to Xitang, Zhejiang, and fell in love with the town, and started the idea of setting up a youth hostel here.

The couple budgeted below 200 thousand yuan. Finally, they saw a more secluded small building with a rent of more than 30 thousand yuan per year.

In order to save money, the couple were both bosses and clerks. When the weekend was busy, stone served as customer service, and bald headed chef.

The biggest blow to Wen Qing is to think that a youth hostel is very romantic. In fact, it is normal to have a lot of things.

What is the problem that didn't happen before starting a business?

The weekend rooms in Xitang scenic area are full for a long time, but the vacancy rate in the usual rooms is relatively high.

Passenger flow is unstable, and the difference between busy seasons is obvious.

Why do you keep away from it?

Typical "only a thief can eat meat without a thief being beaten."

You were touched by a romantic scene and then became a lingering business dream.

For this dream, you see: after investing 200 thousand yuan or so, you have to invest all the time to operate, earning several thousand yuan a month, which is similar to the average wage earner's monthly salary.

Besides, it's crazy when you're free.

Want to be a free cloud?

Case2: don't trust the original customers: it's not easy to make use of the company's resources.

In 2008, the international television Shanghai branch adjusted its department, and Xie Yi Yun, who was originally responsible for advertising in the company, decided to start a new business and start a business.

300 thousand yuan of start-up funds, 4 employees and 1 bosses, the original customers made the company's first single business.

But the cost of more than 40 thousand yuan per month is only a few thousand dollars, and the first half of the company's business is Xie Yi Yun, who has been borrowing money for wages.

Xie Yi Yun took 8 months to win the new recognition of the old customers. The volume of business and the scope of cooperation gradually deepened. From the beginning of the graphic advertising cooperation, gradually expanded to the media and activities promotion.

The background of the former company made her get the opportunity to contact big customers at the beginning stage of her business, and whether she could grasp the opportunity depended on the effort and ability to invest.

What is the problem that never came to mind before starting a business?

It might be thought that a previous customer relationship could make a good start in a business, but the customer would have a trial and a groping stage.

At the beginning, the company's capability is not enough to digest too many projects. It is suitable for undertaking tasks slowly, maintaining good customer relations, and then talking about being bigger and bigger.

- what can we do to break even?

The starting stage of entrepreneurship is likely to lose money in a period of time, such as borrowing money and paying wages.

Why do you keep away from it?

It is certainly a good thing to have old customers at the beginning of business.

But from another point of view, old customers have to explain to their superiors: why is the supplier replaced by a newly established small company? Even if the old customer helps you, it will add additional conditions: better quality or lower price.

Are you ready?

Case3: don't believe all kinds of "hard truth": good eating is the absolute principle. Opening a small restaurant can't rely on the hard truth.

Let's talk about a successful case.

The little noodle shop on the road of Changle is a "face to face ambush".

There are some small business experiences, a clothing agent, a Southeast Asian style furniture store, but the noodle shop is the first time.

He has some management experience in chain stores, but the catering industry is another matter.

The 60 square meter shop in Changle Road is rentable at around 30 thousand yuan a month, and it has reached a profit and loss balance shortly after it was opened in January 1, 2011.

Laughing at the sky is the moderator of Tianya Travel Edition. There are some good friends who have played with them. Some of them are good friends and will recommend them to their friends.

Due to the unique taste of topping, some of the diners are beginning to admire.

Laughing at the sky is a love figure. "Some things don't teach you at the beginning."

Take the purchase, where to buy vegetables, where to buy seafood, how to buy cheap, whether to send suppliers to the home, laugh at the sky, constantly run the vegetable market, wholesale station to understand the real price situation.

But these things are simple, "the gross profit margin of the catering industry must be 100 percent to make profits".

You see a delicious noodle in a successful shop.

Many people's dream of dining begins with a delicious dish.

But next: shop location, who will eat, how to buy the main material, if you buy accessories, personnel management problems? This is related to business.

Besides, hygiene, urban management, industry and commerce, taxation, fire protection? 8943., this is related to government management.

And noise, pollution, smell? It's related to neighbors.

Before the end of the year, some people made a bad comment on the public comment. Did you get more advertising expenses?

What problems can not be solved now?

How to manage a waiter is a problem, especially after business is busy.

If stores are to be added in the future, new chefs will be trained and a reasonable waitress system should be worked out.

Why keep away from it?

"Good eating is the absolute principle". There are professionals in all walks of life. They all have beautiful skills. You may be one of them.

In addition to "product is king", there are a number of "channel is king", "customers are king" and so on.

After you've done all these things, you find that the product you have the core competitiveness of is probably the least energy invested, or even completely ignored.

Case4: don't trust your determination: go all the way and invest in all your assets to do a business.

Zhou Shijun was a product manager of the dim sum team of the Innovation workshop before, and he had done ten years of product design in the new media field earlier.

Working in a creative workshop with a group of young people with ideas is easy for them to start their own business.

Guo Ku is his entrepreneurial project.

The description of fruit Library in App Store is: "every day in Taobao's vast ocean of goods, you can collect interesting, useful and valuable commodities, and show them to you quickly and simply and directly."

Due to the development of products, there will be more investment in the early stage.

In addition to partners' money, half of the company's start-up capital comes from Zhou Shijun himself.

He sold the property he was still paying, and invested 250 thousand yuan into the venture.

What is the biggest cost of starting a business?

Time is more valuable than money. For individual entrepreneurs, the biggest opportunity cost is their own time.

What is the problem that didn't occur before starting a business?

Good products can't get money at once.

Even in the popular mobile Internet industry, not everyone sees it.

Up to date teams can get money when the product is only embryonic.

Why keep away from it?

Putting your personal assets and career in the same basket is too risky.

Case5: don't believe in the trend: the popularity of follow suit means that you may have to wage a price war.

Like most of the girls who open Taobao stores, the huge Taobao platform in front of Li Shuyong is like countless identical shops copied from the wholesale market.

At the beginning of 2010, when he first opened a clothing store on Taobao, Li Shuyong also took the wholesale route. He selected clothes from Shanghai's wholesale market like Cheap Road to sell them in his own shop.

The Taobao law of price supremacy is less expensive than other houses.

Li Shuyong soon lost his enthusiasm. In less than 4 months, the shop closed.

In March 2011, Li Shuyong reopened the Taobao store.

In order to avoid the price war of low price, she tried to make 1/3 of the styles from her own design, painting, cloth selection, and factory OEM.

What is the problem that didn't happen before starting a business?

The mode of opening a shop with a computer and a network will not work well after the store has grown larger and larger.

When a store has a fixed source and scale, it needs to find a house as a storehouse and invite people to serve as customers, so that more time can be left for shopkeepers to consider the problems of design, purchase and operation.

- what can we do to break even?

How to use platform to cultivate our customers.

Before opening a shop, Li Shuyong posted many preheated tips on various websites, accumulated nearly 2000 fans, and found a large number of permanent visitors who agree with their matching styles.

Why do you keep away from it?

Taobao has lower cost and more homogeneity. In a highly competitive market, the price pressure makes the space for making money smaller. In such a pparent market, price competition is likely to suffocate new entrants.

Case6: don't believe in market gaps: where there are so many blanks, you may be doing something with others.

In 2006, Norasun made a small application, sitting in a public place like coffee shop, looking around people online and chatting with them.

This matter has not been done too long, user habits is a problem, mobile location technology is also a problem.

In 2010, after the application of LBS check-in class, Norasun knew what technology he should use to achieve that little application.