ABC Ranks First In The Market Share Of Chinese Children'S Shoes For Three Years In A Row.

The 2011 Annual consumer goods market statistics released by the China Federation of Commerce and the China National Business Information Center in March 27th showed that the ABC brand stayed in the country again with a comprehensive occupancy of 11.8%. Children's shoes The market share is the highest. This is the first place for ABC to occupy the market share of Chinese children's shoes for three years in a row. The market share of ABC children's clothing market has also been the top ten in the domestic children's wear market for three years in a row.

Relying on children's products in China market ABC brand has been awarded the "most powerful brand in China's consumer market" for 20 years by the China Federation of Commerce. The industry pointed out that this award is a full affirmation and encouragement to the market influence of ABC brand. The first, first reason why ABC brand can win the market share of children's shoes for three consecutive years is its fast strategy and its rapid growth. On the other hand, it is the persistent "love culture" and differentiated brand communication channels for many years.

Fast strategy leads 2011

2011 is ABC. brand In the first year of the introduction of "fast strategy", ABC started from product development, through the innovation of consciousness system, the implementation of thousand store project, the introduction of new brand strategy, and the initiation of industrial chain integration. market Sales, brand promotion and other links are taking the lead in the industry, winning the relative time by "fast", winning the absolute market by "fast", winning the brand growth by "fast", and finally forming the advantage enrichment, leading to the step by step, realizing the fast development of the brand, and further consolidating the competitive advantage in the market.

It is understood that in January this year, ABC was selected as the "Chinese most potential enterprise list" in the Chinese version of "Forbes". It once attracted the attention of many peers in the industry, and now leads the market again in the children's shoes market, ABC Children's shoes The "one brother" status of the market was further consolidated.

Differentiated channels of communication, spreading "because of love".

The channel of differentiation is also the first reason for ABC brand to take the first place in the market share of children's shoes for three consecutive years. With the further competition of children's products industry in 2012, differentiated marketing is the only way to maintain brand vitality. As Chinese children's shoes clothes Leading brands, ABC will "inspire children's creativity" as a brand new positioning, enhance brand value, develop differentiated competitive strategies, and take children's "creativity" as the starting point to directly communicate with children, the most direct users of products, so as to realize differentiated marketing of brands in the industry.

The differentiation of ABC is also reflected in the delivery of advertising media. It is reported that, in view of the particularity of children's products industry, ABC has launched the "double-sided glue" communication strategy, targeting the target audience of advertising as "family group, female audience", and taking into account the target group of children to achieve two-way communication between parents and children. At the same time, breaking the traditional "CCTV + provincial media children's channel" strategy, turning to the CCTV + regional advantage TV + local TV station's launch mix, leading the industry's new communication. Pattern CCTV, satellite TV and local three levels of media have been used together, and TV shows and children's columns have been combined to achieve two-way communication between parents and children. ABC also made full use of the network communication platform. In 2011, the ABC network "Meng Zhu" competition was launched to win a lot of popularity for the brand. While micro-blog prevailed today, its official micro-blog also effectively brought a large number of potential user groups to the brand. With the development of Internet marketing, the influence and scope of its public service marketing are also expanding. Whether it is the "hope trip ABC China line" of the Chinese children's charity relief foundation, or the warm action of the Tencent's "clothing plus clothing" New Year's new clothes at the end of last year, ABC has finally been active in the eyes of many consumers. Through systematic integration and communication, we have achieved effective communication between brand and market, brand and industry, brand and consumer, brand and children, in order to maintain the leading position of ABC brand in children's shoes and children's wear market.