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Wafi Geg: Fun I Make

2012/3/30 15:46:00 3

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The twentieth China international garment is held in Beijing, China International Exhibition Center (new pavilion, No. 88 Yuxiang Road, Shunyi District Tianzhu District, Beijing) for four days. Fashion Expo (CHIC) the grand curtain began in March 26th. The world clothing shoe and hat net reporter was invited to attend this exhibition.

When we came to the E2215 booth of the E2 Pavilion at CHIC exhibition in Beijing, the reporter was immediately attracted by the scene. The watermelon hat and accessories were used as tableware and shoes to climb the cake rack. This is all the way to a food convenience store! It can't be bought without anything unexpected, just like a childhood grocery store. You must not be fooled by false appearances. This is actually the store image of Mark Ed Faye's heavy launch of the new Fairwhale Shake Wah style brand. This bold and sincere creative attempt has made the FairwhaleSHAKE orientation of "finding and exploding fun at any time" go deep into every visitor's heart.

Wafi Geg product interest display

Talking about Wafi Geg Men's wear 2011 the brand origin of the autumn and winter blockbuster FairwhaleSHAKE. Yang Kuntian, President of Mark Ed Faye, said, "the young generation after 90 is independent, confident and willing to have a unique personality. They love the free and boundless network world, eager to be changed but friendly to the world." The Chinese phenanthrene styled service targets are 17-25 years old, living in cities and towns, independent, confident, and willing to have a unique personality of modern young men.

Wafi Geg's facade facade

FairwhaleSHAKE, with the idea of "making fun of me and making", sings the spirit of the young people pursuing the flavor of life. From beginning to end, they never give up showing their carefree and passionate attitude towards life. They dream of creating a place of wisdom and freedom in the infinite and intangible space. {page_break}

　　 Brand story:

"Fun is everywhere, which makes young life full of power. We are happy to find pleasant, romantic and innovative stories from life, because DNA gives us the desire to burn but also to have a friendly attitude towards the world. We want to be the best player in our own rules. We want to build our happy kingdom on the planet in the most independent way of thinking and way, where there is no more fun to hide.

FairwhaleSHAKE's idea of "making fun" is to open a door to the wisdom of youth, where there is the most priceless joy and freedom for young people. Self control of life and thinking is the most spiritual way of life for young people. Humor and relaxation and strong sense of color and design concept give Chinese names. Hua Fei style Different meaning, in addition to the "plastic pattern", the more youthful ideal spirit. Therefore, FairwhaleSHAKE prefers to find more fun from the mix and match of clothes, combining with the most fresh elements of the fashion, presenting "real, young and interesting" themselves. As a most casual and informal way of modeling, mashup will also shape young people's desire for self but not lose affinity.

During the CHIC period, Mr. Ma Hua Fei JEANS men's wear held the 2012 autumn winter men's wear Conference on the theme of "ice and snow Castle". Restoring the ancients, punk style and English fashion fully reflected the charm of the mature boy.

China Clothing Fair Mark Ed Faye CEO Yang Kuntian (left) and Ben Wang reporter

World clothing shoes and hats net reporter Xu Huibao

The unique charm of Shawn Yue's frankness, sunshine and personality shines brightly.