Jody And Li Shizhong And His Fashion Professional Empire

Facing the growing market of professional wear, facing the growing market demand, China's professional wear industry is undergoing a metamorphosis. Who breaks the cocoon into a butterfly in metamorphosis, who will disappear? The market is the only criterion to test the survival of enterprises.

Chengdu Jody's dress Ltd. is the only company authorized to design, produce and sell professional clothing in Italy, Jody. After eight years of operation, the company has launched the "Jody dream", "shield", "Zhongjie" and other professional clothing brand. Nudiya is the leader of the company to plan to enter the high-end market. Jody dreams has been developing rapidly in the field of Chinese professional wear. Li Shizhong, the general manager of the company's core soul, has made great contributions. Li Shizhong's strategic planning and behind the scenes operation have made Jody dream's miracle in China's professional wear market. His accurate grasp of the market and innovation have pushed the market to reshuffle again and again, so that we can see the new market of the professional wear market.

The Mind of the Strategist

Zhongjie, shield, Jody Mons and the brand of Li Shizhong are the brands of the Empire. Each brand has its clear market positioning.

Zhongjie brand professional tooling series, adhering to the simple design style, low quality and high quality market positioning, and take the mass benefit route.

The brand of shield brand has won the trust of customers with the purpose of "blue collar brand and meticulous casting". Market positioning of mid-range prices, design durable tooling, comply with the design concept of professional wear, meet the needs of most blue collar.

The brand concept of "Jody's dream brand" and "let the labor get fashionable" adds new ideas to the professional wear market, and enables more blue collar workers to enjoy fashionable professional attire and full of happiness and confidence in their work.

Nudiya's high-end professional wear series adheres to the brand concept of "fashion, elegance, and leader business dress", and guides the working people's dressing concept in a calm and low-key manner with aristocratic attitude, persisting in design guidance, providing guidance for customers, and creating high quality professional clothing.

The creation of the four brands created Li Shizhong's empire of fashion clothes.

"In China, the leader's clothing will become a new category in many clothing categories. Only the growth and perfection of the category can breed a strong brand," Li Shizhong said. He clearly saw the pattern of Chinese clothing in the future, and led the team to fight with wisdom and gradually open the market in the siege pool, opening up a new field of Chinese professional costume battlefield.

Promoting industry upgrading and shuffling

Immerse oneself in Chinese professional wear For many years, Li Shizhong has a deep understanding of the domestic professional wear industry: first, the cultural level of the operators is not high, and at the beginning of his career, he entered the industry by "helping others". The sense of consciousness is still conservative and backward. It stays in the stage of farming culture. Two, poor self-discipline. Because the entry threshold is low, the overall level is not high, resulting in vicious competition, irrational.

He believes that with the emergence of post-80s post-90s managers, they will be more rational and standardized in managing their businesses and have their own new ideas. Their growth will promote the progress of the industry, and how will the original operators meet the great changes in the industry? It is a passive acceptance, drowned in the ebb tide, or the initiative to change themselves, to meet challenges. When Jody, a industry leader, hopes to drive more dealers to become the leader in the industry.

Not long ago, Li Shi Zhong A market analysis conference on professional wear was held with dealers. He will analyze the current situation and future development trend of China's professional wear market. All of these are his anticipation of the future market of the professional wear. "Predict accurately, act immediately." He firmly said, "Jody dealers have to set up four major consciousnesses: brand awareness, management awareness, service awareness and crisis awareness." He believes that only those dealers who set up these consciousnesses can be consistent with the pace of Jody's company in order to meet Jody's requirements for distributors' ability.