Gilda: Avoid The Red Sea And Open Up The Blue Sea.

In 2008, with the first sunshine, the strategic planning and organizational structure of Wenzhou Gleda Shoes Co., Ltd. revealed a tip of the iceberg.

After in-depth research and comprehensive market analysis in 2007, GFT group and Jill shoes have finally completed the strategic planning and organizational structure planning. This has attracted the attention of the industry and employees. So what is the strategic significance of the strategic planning and organizational structure to the development of the industry?

To this end, the reporter interviewed Mr. Yu Jinhua, chairman of the JD shoe industry.

To avoid the Red Sea and open up the blue ocean reporter: now the society is very popular with details deciding success or failure, so the bosses are all fond of details and execution is also popular.

Why did Gilda make great efforts in 2008 to work out such a detailed, complete, exquisite and professional strategic planning and organizational structure?

It is not necessarily true that fashion is popular, because there is a precondition for success or failure in details, that is, under the premise of correct strategy.

The strategy is right, the details will be meaningful and the execution will be meaningful.

The wrong strategy will only lead to the development of the enterprise and the failure of the whole army.

In the early days of our business, we crossed the river by feeling the stones and earned money by chance. The strategy was not so clear that it affected Gilda's stride.

After 2008, he hoped to be stronger and bigger and achieve the ideal of a century's enterprise. So we must work out a clear and complete strategic framework.

Reporter: Gilda is already a well-known enterprise in China's shoes industry. With clear development goals, why should we make "strategic planning" now?

Yu Yu Jin Hua: now we often have misunderstanding about strategy, and regard goals as strategies, for example, "to become the first in five years". In fact, this is not a strategy, but a goal, or an ideal and a dream.

Strategy should be a plan for achieving goals and ideals, consisting of strategic objectives and strategic planning.

The meaning of "strategy" is to enable enterprises to avoid the Red Sea and open up a new world of blue ocean.

It can be said that the strategy has planned the future direction of the development of Jill.

Is it a strategy or a show?

Reporter: some people think that the so-called "strategic planning" is just a show, and can not play a key role in the development of enterprises.

I don't agree with you.

Strategic planning has a strong purpose for enterprise development. It includes five aspects: 1, a clear goal, what the enterprise wants to achieve and what the enterprise wants to do.

2. The key measure to achieve a goal is to do something concretely.

3, what way and strategy method to complete.

4. What resources need support?

5, who will push the implementation, the completion time, the clear evaluation criteria, who will evaluate, evaluate the cycle and time.

"Strategic planning" explores what specific things an enterprise should do and how to do it.

At the same time, it also clears up the objectives, actions, resource allocation, implementation and evaluation of enterprises.

Reporter: without action, we can not talk about the realization of strategy. Action requires resource input, and the outcome of action depends on execution.

How does Jill ensure the implementation of strategy implementation?

Yu Yu went to China: Gilda acted in strict accordance with the strategic plan he had made and invested the necessary funds, manpower and material resources. At the same time, according to the need of building the core competitiveness, Gilda strengthened the technology and brand in the value chain, and the production and the channel could adopt the virtual formula.

Innovation, fast and partner reporter: "strategic planning" only refers to the direction of the development of the industry. What does it rely on for support?

We are relying on the core value system of JD.

Reporter: what is the core value system of Jill?

Yu Yu Jin Hua: that is innovation, fast and partners.

Innovation is the source of life. Without innovation, there will be no progress. Without progress, there will be no future for the enterprise.

Innovation includes four contents: Technological Innovation: through technological progress, to maintain the competitive advantage of products; to manage innovation: to actively change and reform itself to meet the needs of global competition; cultural innovation: respecting history, inheriting good traditions, and learning more advanced ideas, knowledge and tools with an open mind, so that enterprises will always remain vigour; brand innovation: always taking consumers as the core and adapting to the development of the times, constantly giving the brand new connotation and image to make the brand evergreen.

Speed is the key to winning. Without speed, there is no competition.

Partners mean teamwork. Excellent companies have always been the result of teamwork. Employees, customers, franchisees, suppliers and partners are our eternal partners.

Reporter: what is the ultimate goal of the development of Jill's shoe industry?

Yu Yu goes to China: Jill's mission is to create a beautiful life with one heart and one mind.

1, gill Da, with a single-minded and unfailing feeling, is doing a fine and strong industry, making unremitting efforts for the national brand to go global.

2, Jill is engaged in an industry that is closely related to the daily life of the people.

3. Gilda's products focus on the pmission of life aesthetics besides the use function, so that consumers can enjoy a good life experience.

Reporter: I firmly believe that Gilda can fulfill the historical mission entrusted to the enterprise by the times.

I am more convinced that this is determined by Gilda's entrepreneurial mission.