The Tenth Asahi Asahi Creative Award For Chinese Fashion Designers

1, outline of "Asahi Asahi China Award":

The Organizing Committee of China Fashion Week and the Asahi Asahi group, Japan's Asahi kasin Group Co., Ltd. and Japan Asahi Asahi Textile Co., Ltd. jointly organized the "Asahi Kasai China Award" to promote the high-end of fashion. At the same time, it is also the perfect combination of the Chinese fashion industry and the Asahi Kasai business concept of providing high-end fabrics with the aim of training top fashion designers. It is the summit of the fashion designers competition.

All the contestants of the Asahi Asahi China award are all top designers in the Chinese fashion industry.

This high standard designer competition is unprecedented.

The winners will not only be able to hold a press conference on "bingba" for free, but will also get more opportunities to understand the Japanese fashion industry (including Japan's clothing exhibition and visiting top fashion companies in Japan).

Through the nine sessions of the "Asahi Asahi China Award", the award-winning designers have gained a broader space for development in China and abroad.

This has great significance for Chinese fashion industry and Asahi group.

2, about the "Asahi Asahi China Award" this year:

The winners of this year's "Asahi Asahi China Award" are Shi Jie and Ji Wen Bo.

Shi Jie successfully held the 2012 spring summer "bingba" press conference in October last year.

Today, we will give a prize to Wen Wen Bo and hold a 2012/2013 autumn winter "bingba" work conference.

I would like to invite you to look forward to this brilliant visual feast featuring the high sense and high quality of "bingba" brought by the top designer in the international arena.

3, the winners of the tenth "Asahi China Award":

Wen Bo Ji

Director of China Fashion Designers Association

Director of China Fashion Art Council

Chief fashion research director, China Fashion Color Association

Chief designer of the Lai Lung Group

< resume >

Won the title of "top ten designers in China" in 1998.

In 2002, he was named "best fashion designer" in China International Fashion week.

In 2004, the "Oriental Charm - China charm" special issue was released on the Paris China Fashion Week in the Sino French cultural year.

In 2004, the top prize of Chinese designer was awarded the Golden Summit Award in China International Fashion week.

In 2006, it was invited by South Korea to represent China's top fashion designers to participate in the Busan international fashion week.

2007 Italy International Fashion Week held in Milan.

In 2007, the only representative of China's men's wear was held at the PV exhibition in Paris, France.

In 2008, he was invited to participate in the Taipei international fashion week.

He was invited to attend the fashion week in Tokyo, Japan in 2008.

2011 China Fashion Week held a special issue.

The award-winning speech

As a clothing worker, I am very honored to be recognized by Asahi Asahi and provide me with the opportunity to display, so that I can use the best material to create unlimited inspiration and show you.

The quality and comfort of Asahi Asahi's fabric and the pursuit of low carbon, green and environmental protection are complementary to the purpose of my design.

I sincerely hope that we can grow together with Asahi Asahi in the future and have more cooperation and exchanges. At the same time, we hope that this cooperation can play a catalytic role in the further development of China and Japan in the clothing market.

4, about the future "Asahi Asahi China Award":

The "Asahi Asahi China Award" launched in November 2007 is the tenth time.

Through these five years' efforts, we believe that this activity has become a platform for promoting the development of Chinese fashion industry and awarding designers, and is of great significance for improving the visibility of Asahi group and its unique high quality materials in China.

In the future, we will continue to contribute to the development of China's fashion industry and provide a brand new value for society through the realization of "healthy and comfortable life".

"Asahi Asahi China Award" is in line with the aim of Asahi group. We will give it a brand-new content from October 2012.

The new "Asahi Asahi China Award" is implemented in two parts.

First, on the basis of the China Fashion Designers Association, the Hongkong Fashion Designers Association is also involved.

Expand the scope of previous selected designers, further enhance the value of "Asahi China awards" and the award-winning designers through more rigorous selection, support the development of China's fashion industry at a higher level and send messages to the whole world.

Second, cooperate with Shiseido.

Shiseido is the largest cosmetics manufacturer in Japan. It has been established for more than 140 years and has been developing in China for 30 years.

Shiseido, which actively promotes international operations, not only sells cosmetics, but also contributes to society through various practical activities.

The cooperation between Asahi Asahi and Shiseido is to make contributions to achieve a more beautiful and healthy life of women through the combination of fashion and cosmetics.

The specific method is the hair styling and makeup of the models in the award-winning designer fashion show, all of which are made by Shiseido.

While Shiseido has many consumers in China, it also actively supports make-up artists to help them grow. This is the same as the Asahi Asahi group, which supports fashion designers through the Asahi Asahi China awards.

5, about Asahi Asahi:

Fujiwara Kentsugu, managing director of Japan Asahi kasin Co., Ltd.

Asahi Asahi group follows "to make contributions to the life and life of the people of the world, and constantly enhance the value of enterprises."

The group's concept is involved in four business areas: textile, chemistry, housing, building materials, medicine, medicine and electronics, with an annual sales volume of 16000 billion yen (about 130 billion RMB). It is one of the few diversified enterprise groups in Japan.

Since the beginning of this year, Asahi group has launched a new medium term business plan - "For Tomorrow 2015".

In this plan, we actively promote the competitive business in the global market, and expand our business from the perspective of "healthy and comfortable life" and "harmonious coexistence with the environment", and strive to expand the business scale through "creating new social values" in such fields as "environmental protection, energy", "living, living" and "medical care".

To this end, we plan to invest 1 trillion yen (about 80 billion yuan) in the next five years.

In China, many subsidiaries and related companies of the Asahi Asahi group are focusing on the production of high quality products, which are rapidly increasing in China's market demand in the fields of high performance textiles and water treatment membranes, medical devices, electronic materials and so on, and are engaged in production and sales activities in a wide range of business areas.

In addition, other products of Asahi Asahi, such as Japan's market share first, rely on high quality food preservative films, such as "Xu Bao Xian" and "electronic compass" used in smart phones, which are widely used in everyone's life.

Asahi Asahi group has developed its own technology to deal with environmental issues that have attracted much attention in recent years.

For example, in China, several devices, such as Asahi's water treatment membrane technology, are used to treat factory wastewater and reuse wastewater.

In addition, Asahi has jointly established the "Asahi river water environmental protection special fund" for the purpose of water environmental education, enlightenment and training of water environment researchers.

The mobile water purification device donated by the Asahi as the fund was pported to the disaster area of Zhouqu, Gansu, in August 2010, providing clean water for the local disaster victims.

Asahi Asahi will continue to contribute to the life and life of China and the people of the world in the future.

6, about Asahi Asahi Textile:

Takai Xiun, managing director of Japan Asahi Asahi Textile Co., Ltd.

Asahi Asahi textile is a member of the Asahi group.

Asahi Asahi textile technology has accumulated strong technical strength over a long period of time, focusing on the promotion of unique fiber materials, and actively and resolutely striving towards the goal of globalization and striving to create high-quality products for the realization of "spiritual and material richness".

The main products of the Asahi Asahi textile are copper and ammonia fiber "Bemberg", copper ammonia fiber non-woven fabric "Bemliese", spandex elastic fiber "Roica", spunbonded nonwoven "Eltas", artificial leather "La mousse" (Lamous), high performance spunbonded non-woven "Precise" and so on.

7, about "Bemberg":

"Bemberg" is a brand of recycled cellulose fiber made from cottonseed velvet. It is the pronoun of advanced fiber materials. It is highly praised by the top brands in the world such as Ermenegildo Zegna, GIORGIO ARMANI, MaxMara, GUCCI and so on.

Because of its excellent performance and environmental protection characteristics, it is not only used as rib, but also widely used in other fields.

Bemberg is suitable for cotton, silk, wool and polyester fabrics, and can give full play to the advantages of these fabrics.

Because of its warm, cool summer and comfortable clothing, it is not only used as fashion material, but also as underwear, sportswear and pajamas.

Ningbo bingba Textile Co., Ltd., founded in 2006 in Yiyang, China, has been in its sixth year.

This is the first time that Asahi textile has really put up its know-how to set up a company overseas. It is also the only company in China that can produce Bemberg.

The Bemberg's production system has been firmly established. In response to the rapid growth of high-end demand in the Chinese market, it will also meet the needs of the European and American sewing products market with greater development potential in the future.

Asahi Asahi has been producing Bemberg since 1931. This year, it has ushered in 80th anniversary.

As the only Bemberg manufacturer in the world, we strive to improve the quality and expand the use of technological innovation at all times while we are good at the environment.

It is believed that Bemberg will contribute to the rapid upgrading of China's fashion industry by virtue of its 80 years of training and its excellent characteristics and high quality.