Four Major Starting Points For Leather Industry To Promote "China Creation" Strategy Innovation

Structural adjustment, famous brand strategy, environmental protection innovation, "go out" leather industry's four major starting points to promote "China creation" strategic innovation editor: according to the opportunities brought by the global economic integration and industrial pfer, China's leather industry firmly grasps the characteristics and development trend of the industry, actively changes, optimizes the industrial structure, speeds up product upgrading, strengthens energy conservation and emission reduction and environmental protection promotion, pushes forward brand strategy, and continuously innovates services, so as to enable the industry to develop continuously and healthily, and has played an active role in promoting China's development from a manufacturing power to a brand power.

In 2007, the leather industry in China passed an extraordinary year. Despite the internal and external troubles of international trade friction, domestic related policy adjustment, environmental protection and standard pressure, and the increase in enterprise costs, China's leather industry is still taking the initiative strategy of positive change and calm response, pforming resources and environmental constraints and trade frictions into the internal driving force to promote industrial upgrading, actively carrying out structural adjustment, enhancing enterprise's independent innovation ability, promoting brand strategy, accelerating the leather industry's "two pioneering" steps, and achieving brilliant achievements, so that the leather industry can continue to develop steadily and healthily in 2007.

Su Chaoying, vice-chairman and Secretary General of China Leather Association, said in an interview with our reporter: "in the last five years, the fastest and best development period of China's leather industry, we have experienced the baptism of the new situation both at home and abroad after China's accession to the WTO. The new pattern of China's leather industry is becoming more and more perfect, the effect of the famous brand strategy is obvious, the East shoe is advancing westward, the distinctive regional construction has achieved remarkable results, and the international exchange and the" going out "strategy have achieved initial success, and the Chinese leather industry has basically realized the pformation from rapid development to healthy and stable development.

According to statistics, from 2002 to the end of 2007, the number of Enterprises above Designated Size, employees, total industrial output value, sales revenue, total profits and taxes and import and export in China's leather and fur products industry increased by a large margin.

As of 2007, there were about 16 thousand enterprises in the leather industry with a certain scale and about 5500000 directly employed.

In 2007 1-11, the total industrial output value of all state-owned enterprises and annual sales income of more than 5 million yuan in non state leather, fur and products enterprises was 434 billion 900 million yuan, an increase of 25.6% compared with the same period last year, and sales income was 415 billion 500 million yuan, an increase of 26% over the same period last year, and the total profits and taxes were 29 billion 900 million yuan, an increase of 31.3%. compared with the same period last year. The export of leather, fur and products in 2007 was 38 billion 500 million yuan, up 11% over the same period last year. Footwear products exported 24 billion 100 million dollars, an increase over the previous year, and became the world's largest exporter of leather and fur products.

In order to adapt to the global industrial pfer and improve the layout of domestic industry, China's leather industry is implementing an active adjustment strategy, changing the growth mode, actively exploring new models of industrial development, enhancing the added value of products, developing industrial bases and improving scale efficiency.

The China Leather Association has launched the "industry standard for granting the honorary title of the leather industry in China" in the light industry. It has successively awarded nine honorary titles in Wenzhou, Zhejiang, such as "China Shoes Capital", Zhejiang Haining "China leather capital", Hebei Xinji "China leather leather capital" and Guangzhou Huadu "China leather goods capital".

Today, the leather industry in China has formed a new pattern of industries with different characteristics and production bases scattered in an orderly way, giving full play to their advantages and competing for development.

In order to promote the strategic pformation of China's light industry, the China Leather Association has a keen grasp of Premier Wen's instructions on the development of light industry, and has summed up four characteristics of the leather industry in the new era: the complete industrial chain; the advantages of enriching the people; absorbing the advantages of labor and employment; and the evergreen advantage of products.

We should actively promote the leather industry's industrial layout in the whole country and carry out the strategy of developing the East shoe in the West. It has played a positive role in actively promoting the development of the western region, the rise of central China, revitalizing the old industrial bases in Northeast China and serving the "Three Rural issues".

At the same time, based on the profound analysis of the objective laws of the adjustment and pfer of the world leather industry strategy and the advantages and characteristics of China's leather industry, such as the strong processing capacity and the integrity of the industrial chain, the leather association has put forward the strategic forecast of "the best opportunity for the development of China's leather industry in the first 20 years of this century".

From a big manufacturing country to a brand powerful country, as a pilot project for China's light industry to explore the quality self-discipline of the trade associations at that time, the China Leather Association has registered the "real leather logo" certification mark since 1994 in the State Administration of industry and commerce. The "genuine leather logo" and "genuine leather logo raw leather" have carried out the historical mission of leading the leather and leather products enterprises to take the branding development path.

In 2007, the office of dermal signs adopted a number of measures to publicize and enhance the "real leather logo" to continuously improve the visibility of China's leather and leather products internationally.

After strict examination and screening, as of the end of 2007, a total of more than 400 enterprises in the country were approved to be linked with "genuine leather signs" and "genuine leather signs ecological leather".

Every two years, the China Leather Association has selected outstanding brands in these brands, and awarded them the title of "China Leather leading shoe king", "China Leather Dress king", "China genuine leather shoes" and "China genuine leather name dress".

With the promotion of the famous brand strategy of the China Leather Association, a large number of international and domestic brands have sprung up, and 39 enterprises are honored with "China famous trademarks". 5 enterprises have won the "export brand of China". Kangnai, AOKANG, golden monkey, cedar, BELLE, Mmonu, and Shulan are famous brands of leather shoes and leather goods at home and abroad.

In Wenzhou, Haining, Xinji and other special areas, brand group army has been produced, and the scale effect of the brand has achieved initial success.