Three Line Market Rigid Consumption, Textile Processing Continues To Bottom
A quarterly Preview: brand clothing continues to boom, manufacturing performance continues to bottom. The growth of brand clothing is generally steady, with the expansion of the power and space of the company to expand the ironing industry, and the performance growth is expected to exceed 50%, such as Pathfinder, search at special, card NDI Road, and so on. The company has a strong growth in scale advantage, and the growth rate is expected to be about 30%, such as nine shepherd king and seven wolves.
Brand Costumes: the improvement of consumption can be expected, and the advantages of the three line market are highlighted. Apparel retail sales showed negative growth in February. Clothing sales are expected to improve in March, with retail sales growth slowed to about 15% in the first quarter, and is expected to return to 20% throughout the year. Terminal research shows that sales pressure was higher in February, and inventories increased, but dealers were not pessimistic about the whole year. It is expected that the clothing company's 2012 autumn and winter orders will provide more powerful policy support. Combined with extension expansion, the expected order amount will increase by 20%. The three line market is growing faster than the second tier market because of more rigid consumption. Meanwhile, the apparel industry is growing faster than bedding.
Risk warning. 1., if the economic downturn exceeds expectations in 2012, the sales pressure of textile clothing terminal will increase; 2., the continuous credit crunch may lead to the increase of the financing cost of brand clothing dealers, thereby affecting the speed of expansion of the companies' channels; and 3. RMB exchange rate fluctuations will increase the pressure of processing and manufacturing operations.
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