The Clothing Market Tends To Be Saturated &Nbsp; Where Is The Way Out For The Operators?

The economic environment is not good.

Originally was

In terms of how to deal with it, the reporters found that

The Yanan city's Pearl City has always been more lively, but nowadays its popularity has been greatly reduced.

Ren Baoming, general manager of Hangzhou Tianyang Mingzhu Department Store Co., Ltd., told reporters: "the impact of online shopping has a great impact on us. The price and quality of online goods are not very different from those of physical stores.

Now we have to wait and wait until the subway is opened earlier, and Yanan road can be recovered soon after the renovation is completed. "

clothing

Careful passers-by found that the nine day international clothing city, new Hangzhou faction, Bao Taihe network clothing wholesale center near Zhongxing foreign trade clothing city had launched a large number of "Taobao stalls", "new e-Business areas" and "Taobao shops" investment advertisements, hoping to attract the eyes of high quality network operators.

In this regard, Chen Haijun has also made a lot of thinking: "some markets provide venues for the network operators, so that operators can do well in online shops.

What I am thinking of is how to make the online shop unified by the market and how to break through the traditional market to do pformation and upgrading of online stores.

We are considering cooperation with Taobao.

We want to be an online shopping mall based on physical stores, mainly for the old customers who come to our market. They have come to our market, trust us, and directly trade on the online mall, and then expand new customers on this basis.

The specific operation is still under negotiation.

Way out

E-commerce or a breakthrough

"The pfer price of individual clothing market stalls in Sijiqing is still at a high level, and it is estimated that it will be difficult to surpass in the future.

This year, the number of stall pfer households in the market is more than in previous years, but there are new people entering. In fact, these are the epitome of the whole market undergoing pformation and some people suffering from pformation.

Manager Zhu calmly looks at the current situation.

Indeed, pformation costs a lot, and the road to pformation will not be smooth sailing.

As Yuan Weidong mentioned, because the style, color, fabric and so on can not keep up with the new situation, many old business operators are facing the reality of being eliminated by the market.

"Some of the old business owners talked about the past very well, and they were selling explosions.

After all, people's needs are different now.

If they rely on the storefront, they feel the pressure themselves.

"Now the first generation in the market is the old business people, the idea is a bit old, business pressure.

The second generation are those who worked before. After having experience and customers, they set up a mountain to make their own decisions. These are pitional periods.

Now the third generation, mostly college students, have culture and ideas, and their ideas are advanced.

Today, these people are on the rise.

In front of them, they are doing e-commerce, and they are potential new forces.

However, Chen Haijun said that the current market is basically based on the second generation of households.

College students have the ability to comprehend but lack professionalism and sense of responsibility.

Many generations of business people feel that they are too hard to do their parents' business.

He said: "the traditional market should keep pace with the times and gradually pform. The key to pformation is to pform from ideology to practice.

Without the change of ideas and ideas, everything stays in the oral language.

It is necessary to guide operators to change their concepts, let them accept the Internet, guide them to do so, and their enthusiasm will be improved after they taste the sweetness.

In addition, for operators, we need to do something with high added value.

Mr. Du, who cares about the business of French fashion city, told reporters that he recently plans to see the graduation design of major universities, and excavate one or two young designers to provide fresh inspiration. "Although competition is fierce, we can not blindly follow the trend and make fashion vane so that we can revive."