Home >

CHIC2012 Successfully Concluded "Crossing" Confidence

2012/4/10 19:21:00 18

??? 日本語 Fran?ais English 中文

CHIC2012 Display Brand

In the context of global warming,

CHIC2012

Show it in all directions.

Chinese apparel industry

Confidence in upgrading and upgrading at a higher level.

In March 26th,

China Federation of textile industry

President Wang Tiankai, honorary chairman Du Yuzhou, Xu Kunyuan and other leaders, accompanied by the head of the CHIC organizers, visited CHIC2012.

Zhu Hong, member of the Party committee and chief engineer of the Ministry of industry and information technology, Lin Naiji, honorary president of the China Textile Industry Federation, Zhou Liujun, director of the Ministry of Commerce, trade and trade and services, He Yanli, inspector of the industry coordination department of the national development and Reform Commission, Qian Guijing, vice chairman of China Light Industry Federation, and Cui Zhongfu, vice chairman of China Federation of logistics and purchasing, attended the first visit of CHIC2012.

Local fast fashion is full of confidence.

When looking back at the promenade in CHIC20, Wang Tiankai highly praised the mobile phone scanning two-dimensional code for promoting brand publicity and using mobile phone applications to assist the brand to expand the static display of e-commerce.

Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, said that in order to promote brand technological innovation, the organizers made many attempts at this exhibition to combine today's leading mobile technology with brand development and advocate the use of technology to enhance the interaction between consumers and clothing retailers.

Wang Tiankai and his delegation held a detailed understanding of the brand's participation in Metersbonwe's booth.

The appearance of CHIC is the first time in recent years that Metersbonwe has concentrated on the multi brand, large-scale display of the "fast fashion" brand concept to the industry and the market.

Wang Tiankai said that at present, the international fast fashion group is active in the Chinese clothing market. The concentrated display of Metersbonwe has promoted the local brand's "fast fashion" concept, and further shows that Chinese local brands are full of confidence in the development of "fast fashion".

During the visit to Fujian Huaqi environmental protection printing Co., Ltd., Huang Lisha, chairman of the company, introduced to Wang Tiankai that the hundreds of high-end men and women's fashion show exhibited by Fu Jianhua were all made of "cold pfer printing" fabrics, which can fully display the advantages and charm of cold pfer printing technology and its fabric products.

Wang Tiankai expressed the hope that the domestic textile and garment industry will increase the promotion of "cold pfer printing" fabrics and allow more consumers to recognize such products.

Industry development needs market driven

When visiting YOUNGOR booth in E1 men's wear exhibition, Du Yuzhou stressed that at present, domestic brands are eager to lead men's fashion. This not only depends on the strength of the brand itself, but also needs the whole market together to promote the overall development of the industry.

During the visit to the Shan Shan booth, Du Yuzhou said that enterprises should support all aspects of production, supply, culture, circulation and so on. As the cost of enterprise and brand operation is gradually improving, local brands should enhance the added value of products.

Du Yuzhou also specially watched Boston's 25 year old picture static exhibition on the booth.

Du Yuzhou paid special attention to Boston's flagship store, which is to be opened in Oxford street in London. He said Bosideng is the leader of China's clothing industry. The move to London is an important symbol of China's clothing brand going to the world. We hope that Bosideng will continue to make efforts to make greater contributions to the rise of the national brand.

This year, red bean carries five brands IDF women's wear, ZUO^1, HODO men's clothing, Hun Dany, red bean home at the same time at the same time CHIC, Du Yuzhou after understanding the above brands, said that the red bean brand is many, it is very happy to see that the red bean has strengthened the strength in the promotion of the single brand.

{page_break}

Identifying features and entering the Chinese market

CHIC2012 overseas exhibition area converged more than 400 brands in 21 countries and regions.

Xu Kunyuan and his delegation visited the Hongkong Pavilion of the W1 Pavilion, visiting the brand of IMAGE aimed at young consumer groups.

Xu Kunyuan said: "young people are one of the biggest consumer groups of clothing nowadays. They are full of youthful vigor and fashion trends. At present, there is a serious competition in the market homogenization. The brightly coloured clothing design can quickly arouse the interest of young people."

After visiting the overseas Pavilion, Xu Kunyuan concluded: "visiting overseas exhibition groups shows me the excellent standards of design and quality of overseas brands, as well as their huge demand for entering the Chinese market."

Xu Kunyuan also stressed that the Chinese clothing brands are gradually narrowing the gap with foreign brands. From some successful brand cases, some have even surpassed foreign brands, which makes people more confident of the domestic clothing industry.

CHIC20 carries maturity

Every March, many clothing enterprises both at home and abroad will join the brand on the CHIC.

As an excellent platform to promote the development of China's garment industry, CHIC has been highly recognized by enterprises for 20 years.

From the opening of CHIC2012, there were more than 50 thousand professional spectators on the first day.

At the exhibition site, different forms and contents of commercial docking activities meet the needs of professional audiences from all over the country.

It is worth mentioning that the Korean fashion exhibition opened in the same period won the praise of professional spectators.

2012 has a special significance in the growth history of CHIC. It is the twentieth year of the birth of CHIC.

In the past 20 years, CHIC has been exerting a subtle influence on the changing role of Chinese clothing enterprises from "doing business", "making products" to "making channels" and "making brands".

In the view of domestic and foreign brands, joining CHIC has become an important means of brand promotion, image building, and investment promotion.

At the same time, CHIC is also a witness to the development of China's garment industry. The 20 years of CHIC development witnessed not only the pformation and upgrading of China's garment industry, but also the promotion of China's garment industry from extensive operation to intensive management, from product competition to brand competition.

This pformation in essence is exactly the pformation process of China from a big clothing country to a powerful garment country.