Domestic Shoe Enterprises Compete For International Market Resistance

"Footwear enterprises are very difficult."

In Nancheng, Dongguan

In addition to rising costs, "product homogenization" is the pain of shoe companies.

Especially for small and medium-sized enterprises, this problem is particularly serious.

Enterprises have invested a lot of energy in developing new products, and a few days later, other enterprises followed suit.

As the product is highly homogeneous, facing the competition of many similar products, enterprises are faced with the problem of whether or not to reduce prices.

This reminds me of one day in 1987, in Hangzhou's Wulin Square, more than 5000 pairs of Wenzhou shoes were labeled as "inferior" and thrown into a blaze.

Suddenly the black smoke burst into the sky for a long time.

This is the epitome of the current situation of the shoe market in China. These shoes are the product of homogenization competition, and the shoe enterprises are wildly plagiarized, churned out, and are making big price wars.

At this time, Wang Zhentao is on the train back to Wenzhou in Wuhan. At the age of 22, he did not expect to burn the camp.

At that time, domestic shoe enterprises had low production level and backward technology, mainly selling low-end products.

Although the technology level of domestic footwear industry has been improved than before, most shoe manufacturers still develop with the OEM OEM mode. The phenomenon of homogenization of products is serious, and low-end products are strongly excluded from the market.

In addition, in recent years, raw material prices have skyrocketed, environmental verification has tightened, and the RMB exchange rate has continued to rise.

Admittedly, the domestic shoe industry is much better than before, but the overall quality of the domestic footwear industry still has a big gap with the international level. If we want to win the market, we must have quality products.

Leading enterprises pour confidence into the industry

The four words "quality win the market" are all the "vitality" of Wenzhou shoe enterprises in 1987. Enterprises should spend all their energy on changing the production mode.

After being hardworking, Wang Zhentao boldly decided to renown the shoes of Wenzhou.

On the day after 12 years, in the outskirts of the village of Hangzhou, in the open space, more than 2000 pairs of fake AOKANG shoes were stacked up into hills. Wang Zhentao held a torch and threw it hard.

Surprisingly, the fire was red in Wenzhou shoes.

With the rapid popularity of Wenzhou shoes in the domestic market, a group of Wenzhou shoe enterprises, represented by Wang Zhentao, have become the pride of the industry in the industry. These high quality enterprises are leading the Chinese shoe industry to the fast development road, and a large number of excellent brands stand out from the market.

The power of example is great. Excellent enterprises and individuals can promote the healthy development of the entire shoemaking industry. These excellent enterprises also need professional platform packaging, so that people in the industry are well aware of it and inject confidence and motivation into the whole industry.

"The more difficult we are, the more we must seize the opportunity to promote our advanced enterprises in leather and footwear industry and promote excellent brands."

Deputy director general of China Leather Association said.

Shoe enterprises compete for international market resistance

What Wang Zhentao burned was not shoes, but the "hat" on the top of the shoe industry in China.

After Wenzhou shoes leapt in the domestic market, some forward-looking enterprises have begun to extend their tentacles to foreign markets to bring the Chinese brand out of the country.

Because of the low price and low added value of our shoes, the performance in the international market has been quite poor, which has greatly affected our leather and shoemaking industry.

However, this situation has not improved significantly in recent years, with the recent deterioration of the EU market environment, China's leather footwear export enterprises suffered more serious profits.

"Now

Once upon a time, it would be impossible for many Chinese entrepreneurs to start their own brand overseas.

However, as domestic raw materials and labor costs continue to rise, as well as a series of factors such as the reduction of overseas orders, many Chinese factory bosses find that the development of their own brands into international brands may be the only way out for enterprises.

Ding Zhizhong complained in Beijing: "the growth of national brands and international brands compete with each other when they are in a dilemma, and the shopping mall channel is worshipping foreigners, so that the domestic shoe and clothing enterprises represented by Anta feel an unfair situation."

Xu Jingnan is calling for the importance of building an international brand and developing the international market.

Hongxing Erke of financial crisis has directly reduced the investment of physical stores and turned its attention to network sales.

Ding Shuibo moved XTEP headquarters to Xiamen, believing that it is closer to international talent and market.

Achievement of corporate recognition will promote healthy development of the industry

Whether it is to fight the domestic market or to open up overseas markets, China's leather and shoemaking enterprises have been faced with many difficulties, but there are always some elite enterprises that can break through the "fog" for China.

These successful enterprises are the driving force to push forward the rapid development of leather and footwear industry in China. Those enterprises that are still in "fog" need to learn from the best of these industries.

"The achievement of enterprise recognition will promote the healthy development of leather shoes industry in China" is a good thing, "said the editor in chief of a well-known e-commerce company in China." China is a weak country in leather and shoe making, and its design and development are relatively backward. The relative decline of production and consumption concept has led to a very competitive competitive position of leather footwear products in the world. As the top ten selection of leather and footwear industry created by Huicong net, an industrial chain communication platform can be set up to help enterprises open up the relationship between the industry and the downstream, help enterprises enhance their competitiveness and solve the problems that may arise in their development.

Only when the enterprise is strong, can leather and footwear industry achieve the true sense of cocoon pformation.

20 years later, in 2007, it was still Wulin Square.

Wang Zhentao and other Wenzhou entrepreneurs pressed the button to ignite the torch.

In a flash, the flames began to rise.

Immediately, Wang Zhentao issued a brand manifesto: "create world famous brand, surf the international market."

Behind the bold declaration, it is full of confidence and confidence.

In the face of difficulties, the power of example is always great.

Under the current market environment downturn, the leaders of those industries need us to pay more attention and study. We need those enterprises that make outstanding contributions to the industry to inject strong heart into China's leather and shoemaking industry, and lead the whole industry to develop steadily.

Footsteps are clang and sound is heard in the world.

China's leather and shoemaking enterprises need to undergo the smelting and testing of "raging fire". Under the leadership of those "leading sheep", the leather and shoemaking industry in China will be able to shake up the flames in the baptism of the holy fire, and sublimate into the splendor after the pformation.